DANNI REID

· Maintained the CCO and Executive Co-President of CVS Health’s external presence by partnering with top tier media and senior leadership teams to negotiate, shape and execute interviews, speaking engagements, write talking points, build presentations, and approve content to align to our strategy.

· Led change management communications and drove strategic priorities with senior leadership team

· Ensured over 5,000 colleagues were clear on our strategy, remained engaged and felt empowered within their organization

· Organized, directed, and wrote all content over 15 VP+ speakers for the inaugural 2-day BCRG leadership conference for over 100 colleagues

· Created talking points, presentations, and scorecard materials for meetings with the CEO and President of CVS Health

· Serve as a strategic advisor by overseeing operations and provided corrective feedback to achieve daily and long-term goals.

• Develop out-of-the-box personalization strategies to test across customer cohorts
• Identify new communication approaches, rhythm strategies; offer strategies, offer delivery methods and external partnerships to segment and personalize customer experience
• Foster analytical, hypothesis-driven growth to our personalization programs
• Examine data, analytics and industry findings to develop test & learn approaches to new concepts
• Write, refine and optimize customer-targeting logic across all lifecycles
• Size and scope marketing personalization programs and category opportunities, identifying a path to growth, an execution plan, and partnership support
• Cross-functionally partner to build and execute omni-channel marketing plans
• Articulate strategic plans and progress to partners while also making recommendations for efficiencies and areas of opportunity

• Lead the Clinical & Operational Governance Board, a forum of 35 strategic partners focused on evaluating enterprise-wide marketing concepts for efficiency, efficacy and cohesive approach
• Assess internal and external promotion strategies by offering expertise to optimize campaign performance and streamline marketing efforts, resulting in over $250,000 in cost savings (6/1/21)
• Serve as a consultant for 15+ internal marketing teams, evaluating 25+ marketing concepts monthly
• Create brand consistency, ensure legal adherence, and verify products are adequately represented to most Aetna Commercial membership and provider partners
• Collaborate with internal and external agency and 3rd party vendors (Teladoc, 98point6, etc) to confirm synergy in consumer experience
• Conceptualize a member journey map by partnering with 15+ business units to reduce abrasion amongst efforts and ensure brand alignment with the CVS & Aetna merger

• Develop and implement annual Commercial and Medicare member marketing communication plans to support business objectives across all 5 Aetna Joint Venture partners
• Partner with internal teams to execute 95+ unique deliverables to 500k+ members across 5 lines of business
• Report weekly project ideation, creation, issue/risks, and success measures to cross - functional partners (Agency partners, legal, leadership, digital, etc)
• Own content strategy for existing and new to market D2C communication deliverables including but not limited to email, direct mail, flyers, SMS, web content and mores
• Effectively manage weekly communication with C-Suite executives of Joint Venture Healthcare systems to present strategy, budget updates and campaign performance

• Coordinate trade shows, in-store display execution, key messaging and online experience for both Shark and Ninja products for 10+ national clients (Kohl's, Target, Costco)

• Drive sales revenue through creative multi-platform solutions across omnichannel tactics.

• Coordinated client communication, reports, and media orders in a timely and professional fashion
• Tracked revenue, metrics, and deliveries for tent-pole initiatives such as the 2016 Olympics, 2016 Presidential Campaign, and more.