Summary
Overview
Work History
Education
Skills
Timeline
Generic

Danny Federhofer

O’Fallon,USA

Summary

Dynamic, results-driven professional with a robust background in sales, business development, and management, consistently surpassing targets and driving growth. Expertise in overseeing all facets of the sales process, managing multimillion-dollar pipelines, and leading high-performing teams while adeptly identifying market trends to seize revenue opportunities. A strong commitment to core values such as hard work, passion, and determination fuels the cultivation and maintenance of strategic business relationships. Known for a proactive approach and relentless pursuit of excellence, ensuring goals are not only met but exceeded through innovative strategies and hands-on execution.

Overview

25
25
years of professional experience

Work History

Senior Account Executive

International Game Technology
  • I successfully managed a multi-state territory effectively for my first year and I also was awarded rookie of the year. I then went on to exceed annual sales targets for each region by 20-70% year over year. I possess an unshakeable determination to succeed when challenged. After working in both the corporate gaming market and the Native American gaming market, I have developed my creative, innovative, analytical, forward-thinking abilities that make me successful. My entrepreneurial mindset was quickly recognized by senior management, and I was acknowledged as a leader for our sales teams.

Manager of Kentucky - EGaming

Arrow International
12.2022 - 09.2025
  • Company Overview: Arrow International, founded in 1967, is the world’s largest manufacturer of charitable gaming solutions with over 1,200 employees worldwide, providing profit-generating entertainment solutions to thousands of charitable gaming venues. Headquartered in Cleveland, Ohio, Arrow operates 4 manufacturing facilities in 3 countries and numerous distribution centers across North America. We are the only manufacturer to offer a comprehensive lineup of pull tab lottery tickets, bingo paper, electronic pull tabs, electronic bingo equipment, bingo ink dabbers and various charitable gaming accessories. Arrow continues to expand product lines, gain new markets and markets share, and provide custom gaming solutions that excite players and keep them coming back for more.
  • As Manager of Kentucky - EGaming, I have been instrumental in attaining over 60% market share in the Kentucky Charitable Gaming Market installed at over 350+ locations throughout Kentucky. Early on, I helped manage the team through a merger with the Powerhouse and Arrow staff. I have personally helped train and motivate individuals committed to Arrow’s market objectives, and I have continually driven revenue growth by 30-40% year over year.

Founder/President/Member

Motacann Holdings
04.2018 - 07.2022
  • Company Overview: Motacann Holdings, a St. Louis Missouri based company, is a startup cannabis company that initially was awarded an infused products manufacturing license in Missouri, and a dispensary license awarded on appeal; along with a partnership with a multistate operator on a vertical operation centrally located that includes cultivation, manufacturing, and dispensary.
  • As Founding member, I raised over $1.5 Million in capital to apply for multiple licenses; and then following being awarded an infused products manufacturing license, I built the company footprint by securing additional licenses, raising additional capital, and created the partnerships to operate an integrated cannabis operation in Missouri.

Vice President of Business Development

Notiphy
01.2022 - 06.2022
  • Company Overview: Notiphy is a Chicago based software company that developed a worker-based execution platform for manufacturing and cultivation focused on the cannabis industry.
  • As Vice President of Business Development, I was instrumental in identifying the functionality needed to fill a niche in the market with the Notiphy platform. Currently building Notiphy’s initial market strategy and messaging in the cannabis industry; and have secured partners to pilot the platform as we prepared for a launch in the industry.

President/Founder/Board Member/VP of Sales

Mayfield Holdings
01.2015 - 06.2022
  • Company Overview: Mayfield Holdings, a California based Development and Management Company, focused on building economic revenue streams via Native American cannabis cultivation, manufacturing, and dispensing. Mayfield successfully partnered with tribes to build a large cultivation facility in California where Mayfield manages the vertically integrated cannabis operation and provided everything from Design/Build options, Capital Financing and Loans.
  • As President, I raised over $8 Million in capital to get Mayfield Holdings started and met the milestones for the Flying Eagle Advisors and Mayfield Holdings’ capital raises to build out operations. Following the failure of a third-party contractor operating the facility, I was instrumental stabilizing operations, bringing in the right team to develop and manage the large cannabis operation in California though some difficult phases. I oversaw the corporate business and sales plans of the entire vertical operation, and successfully implemented strategies that drove revenue and increased profit margins in a very unstable market by negotiate pricing and strategic agreements that has grown business, and solely responsible for the Sales and Business Development of all Mayfield Holdings operations, developing the initial DVJ Fine Cannabis Product Line and revenue stream in the California Prop 215 market; and then successfully opened a small dispensary as well, DVJ Fine Cannabis in April 2018.

Senior Account Executive - Gaming and Hospitality

SAS Institute
04.2015 - 10.2015
  • Company Overview: SAS is one of the largest privately held software provider in the Data Management, Analytics and Business Intelligence with multiple patents that have transformed our partners’ companies by giving them the Power to Know; helping them achieve their goals using Business Intelligence, Advanced Analytics, Data Visualization, Campaign Management, and Data Management Tools. SAS’ proven solutions for patron, revenue, and marketing optimization, along with risk management, fraud prevention (AML), forecasting, visual, and predictive analytics, and campaign management; give our partners better data-driven insight to make educated business decisions.
  • As Senior Account Executive - Gaming and Hospitality. As an advisor for Native America and Commercial Gaming, I leveraged my strong ability to develop the relationships with some exceptionally large tribal and commercial casino operators to produce some meaningful results in my short tenure due to a required more hands-on involvement with a couple startup companies.

Senior Sales Director

DiTronics Financial Services
10.2013 - 04.2015
  • Company Overview: DiTronics is a large privately held funds access provider in the gaming industry with multiple patents that transformed the cash access needs of the land-based, on-line, and mobile gaming operators and their patrons.
  • I successfully managed multiple account executives in a large multistate region in the Midwest and South. I leveraged my strong ability to develop key relationships and penetrate the decision-making units to produce some noteworthy results. I lead the strategy for team of Sales Account Managers that infiltrated new markets and increased account base by over 500% in less than a year. My passion and unshakeable determination to succeed positioned DiTronics team to move forward as a leader in funds access software industry.

Senior Systems Account Director

International Game Technology
01.2001 - 10.2013
  • Company Overview: International Game Technology is a global gaming company specializing in the design, manufacture, and marketing of electronic gaming equipment and network systems products.
  • I successfully exceeded quotas year over year by selling the next evolution/technology in the gaming industry and building relationships as a trusted advisor, managing a multi-state region with a large funnel of sales opportunities in an overly complex sales cycle. My entrepreneurial mindset was quickly recognized by senior management, and I was acknowledged as a leader for our sales team, mentor new account managers/executives; and eventually took a transitional role to strengthen my skills as a leader adaptive to change in an evolutionary time where technology became a major differentiator. I managed a multi-vertical technology product line that included Gaming Devices, Network Systems Software and Hardware, Player Communication Devices, System Integration, Business Intelligence Software, SaaS, Virtualization with VM Ware, Mobile and On-Line Gaming Applications, and Server-Based Gaming. I prepared complex multi-million-dollar proposals, analyzed profitability, forecasts, and complete extensive sales contracts. In addition, I have worked with multifaceted disciplines and personalities inside an organization. I have built widespread relationships in Corporate Gaming and Native American Casino Markets, from ground level to C-Level Executives, Tribal Members, and Tribal Councils/Business Committees to Tribal Chairman with great success in identifying decision making units and/or ultimate decision makers for large enterprise solutions and have learned to convert the technical language into logical presentations and demonstrations for various audiences that successfully helped me exceed my goals. This cross-discipline experience in gaming machines and systems software sales has better prepared me for the future of gaming.

Education

Bachelor of Science and Business - Administration, Marketing

Rockhurst College
Kansas City, Missouri
01.1989

Skills

  • Along 15 years in the corporate gaming world and my tenure as an entrepreneur and operator in the cannabis industry, I bring years of experience in various roles in sales, sales management, and business development in the gaming, hospitality, and cannabis industries with companies like Southern Wine and Spirits, SAS, DiTronics, International Game Technology, Arrow International, Mayfield, Motacann Holdings, and Notiphy
  • Proven leader that is self-motivated to lead himself and/or a sales team to achieve goals and targets
  • Entrepreneurial mindset and has proven ability to maximize revenue, market share, market development, and market penetration, and increase operating margins
  • Experience developing sales plans, revenue objectives, sales quotas, commission strategies, identifying new products and markets, expanding market share, and identifying the KPI goals for sales team to produce optimum profitability and revenue
  • Meticulous, Articulate, Persistent, Passionate, Credible, Loyal, Charismatic, Highly Competitive, and known to be a Problem Solver
  • Experience developing and converting highly technical language into logical presentations that appeal to a wide variety of audiences
  • Sales and business development experience in technology, hardware and software, and solutions that include selling enterprise casino management, analytics platforms, and SaaS products in regulated markets, and cannabis industry software
  • Strong computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Experience with CRM programs Salesforce, HubSpot, and Microsoft Dynamics

Timeline

Manager of Kentucky - EGaming

Arrow International
12.2022 - 09.2025

Vice President of Business Development

Notiphy
01.2022 - 06.2022

Founder/President/Member

Motacann Holdings
04.2018 - 07.2022

Senior Account Executive - Gaming and Hospitality

SAS Institute
04.2015 - 10.2015

President/Founder/Board Member/VP of Sales

Mayfield Holdings
01.2015 - 06.2022

Senior Sales Director

DiTronics Financial Services
10.2013 - 04.2015

Senior Systems Account Director

International Game Technology
01.2001 - 10.2013

Senior Account Executive

International Game Technology

Bachelor of Science and Business - Administration, Marketing

Rockhurst College

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