Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Danny Harper

Massachusetts

Summary

Dynamic sales leader with 5+ years of experience driving revenue growth and market expansion in the cannabis industry and regulated consumer goods. Proven track record of building and scaling high-performance sales teams across multi-state territories, consistently strengthening client relationships and expanding market presence. Skilled in strategic planning, enterprise account management, and cross-functional collaboration to deliver sustained business growth. Adept at navigating complex compliance landscapes while executing innovative go-to-market strategies. Seeking to leverage leadership acumen and sales strategy expertise in a Regional Director or VP level role to spearhead growth and operational excellence.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Regional Sales Manager

Acreage Holdings, Inc.
03.2023 - Current
  • Promoted from Senior Sales Manager to Regional Sales Manager to lead multi-state wholesale operations after demonstrating consistent success in the Massachusetts market.
  • Direct overall sales strategy across MA and NJ, guiding regional teams to strengthen revenue streams and expand market share while ensuring strict compliance with evolving state regulations.
  • Build and mentor high-performing sales teams, fostering a culture of accountability, continuous improvement, and excellence that drove measurable business growth.
  • Collaborate closely with marketing, operations, and compliance departments to launch new products and execute go-to-market campaigns, aligning sales initiatives with company objectives and market trends.
  • Leverage data-driven sales analytics to identify opportunities, optimize territory coverage, and deliver accurate forecasts and performance reports to senior leadership for strategic decision-making.
  • Senior Sales Manager (March 2023 – June 2025)

Director of Wholesale

Curaleaf
03.2022 - 11.2022
  • Oversaw statewide wholesale operations, managing inventory across all product categories (flower, edibles, concentrates) and leading a sales team of 9 to consistently surpass expectations.
  • Expanded the wholesale client base through strategic business development and key account management, significantly boosting brand visibility and sales across the region.
  • Streamlined workflows by integrating a new wholesale management software, improving inventory turnover and coordinating with operations and retail teams to optimize product allocation and fulfillment.

Wholesale Sales Manager

Ascend Wellness Holdings (AWH)
08.2021 - 03.2022
  • Led wholesale revenue efforts by executing a comprehensive sales roadmap aligned with company expansion goals, delivering steady improvements in performance and client acquisition.
  • Managed a portfolio statewide while performing leadership duties by nurturing client relationships and negotiating partnerships with new retailers to expand market coverage.
  • Launched Ascend’s B2B e-commerce platform (Leaf Trade) from scratch, streamlining wholesale ordering and creating a new digital sales channel that improved order efficiency and client satisfaction.

Account Executive, Wholesale

Curaleaf
02.2021 - 08.2021
  • Managed a portfolio of 100+ dispensary accounts across Massachusetts, strengthening relationships with owners and buyers to drive repeat business and client retention.
  • Prospected and closed new B2B accounts through proactive outreach (cold calls, in-person visits) and referrals, leveraging Salesforce CRM to track pipeline activity and optimize sales efforts.
  • Collaborated with internal production and management teams and stayed ahead of industry trends to identify opportunities for new product placements and market growth.

Dispensary Manager & Wholesale Buyer

Curaleaf
03.2020 - 02.2021
  • Directed daily operations of a high-volume cannabis dispensary, leading a team of retail staff to consistently exceed sales, service, and compliance goals.
  • Recruited, trained, and mentored employees, building an inclusive, high-performance culture and ensuring all associates received ongoing education on products and customer service best practices.
  • Oversaw wholesale purchasing for the store’s product inventory, sourcing merchandise from multiple vendors, negotiating volume pricing and delivery terms, and maintaining optimal stock levels to meet consumer demand.

Education

B.S. - Criminal Justice

Worcester State University
Worcester, MA
12.2019

Skills

  • Sales Leadership & Team Building – Leading high-performing teams, coaching, talent development
  • Strategic Planning & Go-to-Market Strategy – Long-term sales planning, product launch execution
  • Business Development & Key Account Management – New market entry, enterprise client relations
  • Territory Expansion & Market Growth – Multi-state operations, market share expansion
  • Cross-Functional Collaboration – Aligning with marketing, operations, and compliance teams
  • Data Analytics & Sales Forecasting – Sales metrics analysis, pipeline forecasting, KPI tracking
  • CRM & Pipeline Management – Salesforce CRM, lead nurturing, opportunity conversion
  • Regulatory Compliance (Cannabis) – Navigating state cannabis regulations, seed-to-sale systems
  • Budgeting & P&L Management – Revenue forecasting, cost control, profitability optimization

Certification

  • Father
  • U.S. Army Veteran – Honorable military service with leadership training
  • Class President – Anna Maria College (2012)
  • Member, Tau Sigma National Honor Society – (2024)

Timeline

Regional Sales Manager

Acreage Holdings, Inc.
03.2023 - Current

Director of Wholesale

Curaleaf
03.2022 - 11.2022

Wholesale Sales Manager

Ascend Wellness Holdings (AWH)
08.2021 - 03.2022

Account Executive, Wholesale

Curaleaf
02.2021 - 08.2021

Dispensary Manager & Wholesale Buyer

Curaleaf
03.2020 - 02.2021

B.S. - Criminal Justice

Worcester State University

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