DANNY PASTERNACK
Kansas City,MO
Summary
For the last 15 years I have spent my career in the beverage industry. I started off as a Student Brand Manager with Red Bull North America at Kansas State University (2006) which propelled me into the industry. I have worked with top brands in multiple categories, working on both the distributor and supplier side. I am a brand builder, creative thinker, tactical salesperson who loves a challenge at any level.
Overview
15
15
years of professional experience
Work History
Advisor, On-Premise
Enthuse Marketing
Kansas City, MO
06.2022 - 07.2024
- Worked in the Kansas City market, focusing on Diageo Spirits' core brands within the top 50 key accounts in my market.
- Responsible for distributor management, sales training, and sales support within the defined territory.
- Focused on growth in key accounts through brand support, programming, events, new product launches, staff trainings, and menu placements.
- Supported distributor sales reps through enhanced brand training, Diageo best practices, account visits, and additional budget support.
- Responsible for selling Diageo assets (POS, spirit serving equipment, bar programs) to enhance sales and visibility
Division Manager
Wil Fischer Companies
Kansas City, Missouri
01.2021 - 06.2022
- Lead a team of sales reps and support staff in the Kansas City market, developing a portfolio of alcohol and non-alcoholic products within key retail accounts.
- Built and initiated marketing programs that continue to drive double-digit growth month over month.
- Worked with suppliers to develop market strategies to increase volume, market share, and dollar sales.
- Successfully launched and sold-in over 36 new SKUs in local, regional, and national accounts, increasing account base by 500% in a 6-month period.
Restaurant and Bar Manager
C. Frogs Restaurant and Standees
01.2018 - 01.2020
- Managed day to day operations in a large format restaurant and boutique movie theatre concept founded by former AMC Movie Theatres CEO
- Successfully recruited, hired, trained and managed a staff of 26 while keeping under operating budget
- Grew restaurant and bar revenue by 20% YOY through bar programming, social media marketing, launching a catering division and reducing F&B waste
Field Marketing Manager
Pabst Brewing Company
01.2015 - 01.2018
- Managed planning and implementation of brand priorities across a 9-state division with over 15 distributor partners.
- Lead a team of 4 Field Marketing Reps in key markets, focusing on top 50 on- and off-premise accounts, which contributed to 20% year-over-year growth.
- Contributed to a new account (on-premises) growth rate of 10 accounts per month, per focus market.
- Directed extensive budget ($500,000) for diverse marketing activities like retail programming, trade shows and corporate sponsorships
Regional Field Sales Manager
Marley Beverage Company
01.2013 - 01.2015
- Developed and managed DSD network within territory to market, launch and grow Marley Beverage portfolio
- Worked weekly with DSD reps to open new accounts attributing to 50% growth YOY
- Developed and executed sampling programs in key accounts introducing the brand to over 100,000 new consumers
On-Premise Manager
Palementere Brothers Distributing - Red Bull
Kansas City, Missouri
02.2009 - 03.2013
- Recruited, hired, and managed a team of 9 sales reps within the on-premise channel, focusing on Red Bull sales and Red Bull 'Best Practices'.
- Grew account base by 20% through direct sales, focusing on 'non-buy' accounts.
- Worked with current Red Bull accounts on volume growth through programming, POS enhancement, 'Perfect Serve' strategies, and general account support.
- Maintained a high level of customer service and creative strategies through weekly visits with account principals and staff.
Education
HS Diploma -
ROCKHURST HS
01.2002
Some College (No Degree) - Social Science
KANSAS STATE UNIVERSITY
Manhattan CollegeSkills
- Brand Marketing
- Territory Management
- Distributor Management
- Supplier Management
- Sales Support
- Cold Calling
- Market development
- Consultative selling
- Staff training
Timeline
Advisor, On-Premise
Enthuse Marketing
06.2022 - 07.2024
Division Manager
Wil Fischer Companies
01.2021 - 06.2022
Restaurant and Bar Manager
C. Frogs Restaurant and Standees
01.2018 - 01.2020
Field Marketing Manager
Pabst Brewing Company
01.2015 - 01.2018
Regional Field Sales Manager
Marley Beverage Company
01.2013 - 01.2015
On-Premise Manager
Palementere Brothers Distributing - Red Bull
02.2009 - 03.2013
HS Diploma -
ROCKHURST HS
Some College (No Degree) - Social Science
KANSAS STATE UNIVERSITY
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