Hi, I’m
Danny Picard
wine director
Sedona,Arizona
Summary
Experienced Resort Sommelier and Wine Director with a history of developing award-winning wine programs at Enchantment Resort and Mii Amo Spa, earning numerous Wine Spectator awards. Skilled in wine program development, staff training, and executing sales strategies that drive revenue growth. Proven track record of improving fine dining service and fostering teamwork, resulting in higher customer satisfaction rates. Enthusiastic about curating wine events and dinners that engage and delight guests.
Overview
28
years of professional experience
4
Certification
Work History
Enchantment Resort and Mii amo SpaSedona, AZ
Resort Sommelier/Wine Buyer
01.2024 - 06.2025
Job overview
- Hosted the 2025 North American Relais & Château Conference.
- Curated award-winning wine programs for a Forbes 4-Star resort and Relais & Château property.
- Achieved Wine Spectator Best of Award of Excellence two consecutive years.
- Directed wine programs across four restaurants and seven outlets, ensuring operational efficiency and guest satisfaction.
- Increased revenue and profitability through strategic sales initiatives.
- Organized VIP wine tastings, immersive experiential events, and weekly wine pairings in collaboration with chefs.
- Conducted fine dining etiquette, wine knowledge, and sales training for staff.
Cress on Oak CreekSedona, AZ
Head Waiter
08.2021 - 10.2023
Job overview
- Delivered exceptional service while adhering to Forbes service standards.
- Excelled as wine steward, achieving top wine sales for a Forbes 4-Star property.
- Provided outstanding banquet services and VIP guest experiences.
The Art of WineSedona, AZ
Wine Sales & Tasting Room Associate
06.2021 - 02.2022
Job overview
- Delivered engaging wine education and tastings, building strong guest connections.
- Managed daily opening and closing operations.
- Achieved top-tier wine sales during tenure.
Mariposa Latin Inspired GrillSedona, AZ
Captain
10.2019 - 05.2021
Job overview
- Served as Captain/Head Waiter, fostering guest loyalty and building repeat clientele.
- Consistently achieved high wine sales with exemplary service.
- Received numerous guest compliments for exceptional performance.
Domaine Serene WineryDundee, OR
Wine Sales & Tasting Room Associate
05.2017 - 10.2019
Job overview
- Led premium wine tasting experiences for guests at a prestigious winery.
- Educated patrons on wines, driving both knowledge and sales.
Portland City GrillPortland, OR
Lead Server/Trainer
03.2011 - 09.2014
Job overview
- Delivered fine dining service, scoring 100% on mystery shopper reports.
- Built strong relationships with VIP guests and established clientele.
- Conducted fine dining service training for staff members.
Wolfgang Puck’s SpagoWailea, HI
Server
10.2007 - 01.2011
Job overview
- Delivered exceptional fine dining service in a high-end setting.
- Served VIP guests, achieving success in wine sales and staff training.
SupperClub SFSan Francisco, CA
Lead Server
10.2004 - 09.2007
Job overview
- Trained servers and actively participated in weekly management meetings for a fine dining/nightclub venue.
- Excelled in high-end wine sales and built lasting guest relationships.
Education
West Valley CollegeSaratoga, CA
Some College (No Degree) from Psychology
Yavapai CollegePrescott, AZ
Some College (No Degree) from Enology And Viticulture
Skills
- Upselling and sales strategies
- Wine program development
- Staff training and development
- Inventory management
- Event coordination
- Menu pairing and development
- Fine dining service
- Communication skills
- Team collaboration
- Budgeting and cost control
- Cellar management
- Wine service management
- Wine storage solutions
- Wine list creation and management
- Wine education and marketing strategies
- Food pairing principles
- Wine tasting events
- Tableside service techniques
- POS system operation (OpenTable, others)
- Time management
- Supplier relationship management
Certification
- Level 1 Sommelier
- WSET Level 3
- Wine Program Management Certification
- Studies in enology and viticulture
- Strategic expertise in luxury wine programming
- Hypnotherapist through NGH
Affiliations
- Master Gardener
- Certified Hypnotherapist
- Anxiety Specialist
- Energy Medicine Specialist
- Life Coach
- Author
- Photographer
- Long time meditator of 30 years
Websites
References
References available upon request.
Summary of Qualifications
- 28 years of expertise in hospitality and luxury dining
- Leadership in wine program management and staff training
- Specialization in luxury portfolios and accounts
- Forecasting and industry trends
- Proven ability to enhance profitability and elevate guest experiences
- Mastery of Forbes service standards
- Skilled in menu development, customer service, and event planning
Timeline
Resort Sommelier/Wine Buyer
Enchantment Resort and Mii amo Spa
01.2024 - 06.2025
Head Waiter
Cress on Oak Creek
08.2021 - 10.2023
Wine Sales & Tasting Room Associate
The Art of Wine
06.2021 - 02.2022
Captain
Mariposa Latin Inspired Grill
10.2019 - 05.2021
Wine Sales & Tasting Room Associate
Domaine Serene Winery
05.2017 - 10.2019
Lead Server/Trainer
Portland City Grill
03.2011 - 09.2014
Server
Wolfgang Puck’s Spago
10.2007 - 01.2011
Lead Server
SupperClub SF
10.2004 - 09.2007
West Valley College
Some College (No Degree) from Psychology
Yavapai College
Some College (No Degree) from Enology And Viticulture
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