Summary
Overview
Work History
Education
Skills
Timeline
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DAnte Smith

Capitol Heights,MD

Summary

Creative Social Media Manager experienced in managing social media programs across seven consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in Adobe Suite and Canva.

Overview

8
8
years of professional experience

Work History

Senior Social Media Manager

BET
10.2023 - Current
  • Created social strategy and led all social media for major events and show launches like the BET Awards, concerts, TV shows, and other award shows
  • Produced a TikTok with over 3 million views employing cutting-edge social best practices with news judgment
  • Created social media content, producing six organic videos that reached over 1 million views and the top two most commented posts within 12 months.
  • Increased customer engagement through social media.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Increased brand awareness by developing and implementing effective social media strategies.
  • Developed and managed content calendars for each platform to establish timely and relevant posts.
  • Collaborated with team members to develop creative campaigns for social media platforms.
  • Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.

Social Media Manager

Labcorp
01.2022 - 08.2023
  • Implemented a comprehensive social strategy, driving over 20% YOY increases in followers, engagement, and views on Instagram and LinkedIn
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Designed and implemented social media strategies to align with business goals.
  • Taught in-house employees strategies for successful internal and external communications.
  • Conducted media training for company executives and business leaders.
  • Managed multiple social media platforms, ensuring a consistent brand voice and message.

Lead Social Producer

ESPN The Undefeated
04.2021 - 01.2022
  • Formulated social strategy resulting in significant follower and engagement growth across key platforms, including over 17k on Instagram, over 13k on X, and more than 8k on Snapchat within eight months (followers)
  • Conceptualized sports social videos for paid Nissan activation, driving millions of views and enhancing brand visibility
  • Directed three social producers and social strategy, which resulted in multiple TikTok and Instagram reels with over 3.7 million, 1.4 million, 1.9 million, 780,000, and 409 thousand views.
  • Led brainstorming sessions with creative teams to develop unique story concepts that resonated with target audiences.
  • Mentored junior team members by providing guidance on industry best practices and professional development opportunities.

Associate Social Manager

National Geographic
03.2020 - 04.2021
  • Leveraged social analytics to develop and execute successful linear campaigns, earning recognition for "Best Social Campaign" at Promax Awards
  • Collaborated with internal and external partners on high-impact initiatives such as "Sharkfest" and "March on Washington 50th Anniversary."
  • Implemented innovative social campaigns that boosted brand awareness and generated significant viewership.

Social Producer

XFL
03.2020 - 04.2021
  • Produced original content, securing Bud Light sponsorship for Instagram franchise "The Showcase"
  • Collaborated with external departments to craft social content for ticket sales, merchandise, and other company initiatives
  • Incorporated strategic creativity to maximize social metrics resulting in five of the top seven most viewed videos.

Social Associate Producer

ESPN
09.2016 - 10.2019
  • Executed innovative social strategies to increase viewership, including kinetic text and double box videos
  • Produced and sold "Disney March Madness" for Snapchat, achieving exceptional share rates and engagement - 640k shares within three weeks, tripling the normal share rate
  • Implemented creativity in Instagram videos, achieving over 1 million views and enhancing brand visibility for the 2015 Slam Dunk contest.
  • Managed multiple projects simultaneously, ensuring timely completion and meeting budget constraints.
  • Assisted in creating detailed project proposals highlighting key objectives timelines expected outcomes winning trusted clients.

Education

M.A. -

AMERICAN UNIVERSITY
01.2014

B.S. -

LINCOLN UNIVERSITY
01.2012

Skills

  • Adobe Creative Suite
  • Digital Marketing
  • Social copywriting
  • Content Creation
  • Analytics
  • Social Media Management
  • Photo and Video Editing
  • Teamwork and Collaboration
  • Social Media Strategy
  • Content Strategy
  • Community Management

Timeline

Senior Social Media Manager

BET
10.2023 - Current

Social Media Manager

Labcorp
01.2022 - 08.2023

Lead Social Producer

ESPN The Undefeated
04.2021 - 01.2022

Associate Social Manager

National Geographic
03.2020 - 04.2021

Social Producer

XFL
03.2020 - 04.2021

Social Associate Producer

ESPN
09.2016 - 10.2019

M.A. -

AMERICAN UNIVERSITY

B.S. -

LINCOLN UNIVERSITY

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DAnte Smith