Hi, I’m
Danya Harper
Ellenwood,GA
Summary
A multifaceted Marketing Executive with 15+ years of proven experience in empowering marketing teams to grow and exceed goals. Maximizing the potential and shaping a marketing engine to increase the share of voice and multiply demand generation through field marketing and integrated campaigns. With a knack for collaborating cross-functionally to build sustainable growth while managing multi-million dollar budgets effectively.
Overview
20
years of professional experience
Work History
QuickLaunch SSO
Senior Vice President Marketing
05.2022 - Current
Job overview
- Executive leadership and day-to-day management of Global Marketing Operations
- Developed and executed innovative B2B marketing strategies that resulted in 30% increase in qualified leads and 25% boost in overall revenue
- Led development and execution of go-to-market strategies for new product launches, resulting in 35% increase in market penetration within first six months
- Oversaw creation and implementation of integrated digital marketing campaigns, resulting in 40% increase in website traffic and 20% growth in customer engagement
- Formulated and executed account-based marketing initiatives, resulting in 35% increase in customer retention and expansion within key accounts
- Collaborated with sales team to develop sales enablement materials and training programs, leading to 30% improvement in sales productivity
- Led rebranding efforts of company, including website redesign and new messaging strategy, resulting in 50% increase in brand awareness
- Implemented marketing automation systems to streamline lead nurturing processes, resulting in 40% reduction in lead conversion time
- Conducted market research and competitive analysis to identify new market opportunities, leading to successful product expansion that generated 15% of total company revenue
Simeio
Head of Marketing
01.2019 - 06.2022
Job overview
- Overhauled GTM Strategy & Plan to increase brand awareness by 30%
- Increased social media following by 100%
- Achieved 200% YoY marketing sourced pipeline goal
- Revolutionized events program to unite physical and virtual experiences to increase attendance by 75%
- Cultivated data-driven integrated demand-generation campaigns resulting in 35% increased conversion rate of MQLs
- Led team of 10+ individuals to include following roles: BDR, Analyst Relations, Digital Marketing, Field Marketing, SEO/SEM, PR, and Graphic Design
- Revamped website with fresh messaging, captivating creative, and high-performing SEO landing pages increasing traffic by 40%
- Collaborated cross-functionally to identify key marketing initiatives for pipeline growth
- Maximized $2M+ annual budget while acquiring Partner Engagement MDF to boost funding
FinalCode, Inc
Vice President of Marketing
04.2018 - 01.2019
Job overview
- Spearheaded development of annual Go to Market plan and strategy
- Orchestrated comprehensive integrated marketing campaigns across digital, social, and traditional channels, resulting in 30% increase in brand visibility, 25% growth in lead generation, and 20% rise in customer engagement, driving revenue growth by $5 million
- Conducted rigorous market analysis, defining precise target personas, uncovering $3M+ growth opportunities, and devising strategic solutions that tackled key industry challenges head-on
- Led dynamic Marketing team of 5 professionals to achieve record-breaking campaign performance and surpass KPIs, resulting in 40% increase in lead conversion and 25% boost in overall marketing ROI
- Provided strategic marketing leadership in planning Partner Marketing campaigns to expand market share by 25%
- Demonstrated exceptional fiscal management skills by successfully managing department budget
Akamai Technologies
Field Marketing Program Manager
01.2013 - 04.2018
Job overview
- Achieved 152% of marketing-sourced pipeline goal, exceeding targets
- Drove remarkable revenue increase of 212% YoY by developing thought leadership programs
- Executed high-impact events in LatAm and North America regions with budget of 1.5MM+, delivering exceptional ROI
- Managed top-performing team of 3
- Implemented integrated marketing campaigns, utilizing live events, webinars, PPC campaigns, syndication, podcasts, white papers, and other media to drive results
- Accelerated pipeline growth and expanded customer base through execution of impactful and strategic account-based marketing programs
- Optimized regional budget management for maximum impact and outstanding outcomes.
IconSCM
Marketing & Sales Operations Manager
01.2011 - 01.2013
Job overview
- Developed reporting structure for KPIs and ROI within Salesforce.com
- Planned and facilitated training webinars and workshops for prospects and customers
- Slashed costs by 30% through contract negotiation for multiple vendor, venue, and event management efforts globally
- Salesforce.com Administration of new configuration, upgrades, and reporting resulting in 90% increase in adoption
- Spearheaded and directed process improvement project to enhance sales tracking and reduce time of entry by 75%
- Developed B2B lead generation, upsell, and churn campaigns for SAP Solex partnership
Bristlecone
Field Marketing Coordinator
01.2009 - 01.2011
Job overview
- Seamless execution and optimal budget allocation for national events
- Automated data reporting by using Salesforce.com and Excel macros
- Developed sales incentive campaigns resulting in 42% revenue increase
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Implemented systems and procedures to increase sales.
- Gathered and assessed data to promote insight into customer buying habits
- Developed tools and processes to help improve operational efficiency and enhance sales team productivity
FishNet Security
Eastern Marketing Coordinator
09.2007 - 01.2009
Job overview
- Executed comprehensive regional marketing plans that consistently achieved targets for increased revenue.
- Implemented lead conversion tracking for customer lifecycle and attribution
- Optimized $1MM+ regional budget through sponsorship from partner relations and MDF
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Assurant Solutions
Market Analyst
01.2004 - 08.2007
Job overview
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision-makers
- Created and distributed surveys for data collection and analysis
- Generated reports to support development and implementation of marketing plans
- Implemented and configured Salesforce.com for 200+ users companywide rollout
- Collaborated with cross-functional teams to develop and implement market research strategies.
Education
American Intercontinental UniversityDunwoody, GA
Master of Science from Information Technology: Internet Security
Clark Atlanta UniversityAtlanta, GA
Bachelor of Arts from Marketing
Skills
- Digital Integrated Marketing
- Team Leadership
- Experiential Events
- B2B
- Demand Generation
- SaaS
- Go to Market Strategy
- Account Based Marketing
- Marketing Operations
- Data Driven
- Salesforcecom Administration
Affiliations
- Women in Identity
- Delta Sigma Theta Sorority, Inc.
- American Marketing Association
- Make A Wish Foundation
- Hands-on Atlanta
- Opportunity Funding Corporation (OFCVC)
- Habitat for Humanity
- AIDs Walk Atlanta
Timeline
Senior Vice President Marketing
QuickLaunch SSO
05.2022 - Current
Head of Marketing
Simeio
01.2019 - 06.2022
Vice President of Marketing
FinalCode, Inc
04.2018 - 01.2019
Field Marketing Program Manager
Akamai Technologies
01.2013 - 04.2018
Marketing & Sales Operations Manager
IconSCM
01.2011 - 01.2013
Field Marketing Coordinator
Bristlecone
01.2009 - 01.2011
Eastern Marketing Coordinator
FishNet Security
09.2007 - 01.2009
Market Analyst
Assurant Solutions
01.2004 - 08.2007
American Intercontinental University
Master of Science from Information Technology: Internet Security
Clark Atlanta University
Bachelor of Arts from Marketing
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