- Microsoft Office
Daojing Fan
General Manager, Business Development Director, Sales And Marketing Director
Guangzhou,Guangdong
Summary
Customer-oriented General Manager with 25 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
27
27
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Vice President
Lava Music LLC
Guangzhou, Guandong, China
10.2021 - 04.2022
- Designed Go-To-Market strategy for LAVA ME 3 and BLUE LAVA guitars, successfully launched LAVA ME 3 globally and BLUE LAVA in China
- Based on insights into domestic and overseas musical instruments, reorganized and built new below-the-line sales distribution network, appointed more than 50 country distributors, which tripled overseas sales revenue
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits, rebuilt the www.lavamusic.com for overseas online sales and achieved 10 times of incremental sales.
- Orchestrated positive media coverage and stakeholder relations as public face of company.
- Drove short-term and advanced promotional initiatives and planning processes.
- Established performance goals for department and outlined processes for achievement.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Collaborated with senior management to develop strategic initiatives and long term goals.
General Manager
Shineme Personal Care Co., Ltd
Guangzhou, Guangdong
01.2018 - 09.2021
- Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
- Based on insights into domestic and overseas shampoo industry, designed new brand CINGA, and launched CINGA shampoo, scalp cleanser, scalp revitalizer and shower gel in Jan, 2019
- Achieved RMB 22m, 98m, 88m sales turnover in respectively 2018, 2019 and 2020 and made CHEIIE profitable in the second year.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
- Reduced process bottlenecks by training and coaching employees on practices, procedures and performance strategies.
- Identified trends in customer marketplaces to develop valuable solutions.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budget implementations, employee evaluations and contract details.
Vice President of Sales
Hanhoo Cosmetics Co., Ltd
Guangzhou, Guangdong, China
01.2016 - 12.2017
- Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
- Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
- Heightened product awareness levels and drove profit margins 30% through negotiations with store owners, district managers and buyers.
- Contributed to team and customer success by creating and delivering engaging client-facing presentations to communicate Hanhoo product benefits.
- Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
General Manager of Sales and Trade Marketing
Liby Enterprise Group Co., Ltd
Guangzhou, Guangdong
02.2009 - 12.2015
- Drove sales turnover from RMB7 billion to RMB15 billion in five years.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
National Sales and Trade Marketing Manager
Wyeth Pharmaceutical Co., Ltd
Shanghai
01.2005 - 01.2009
- Achieved 15% CAGR business over the past four years by successfully launch new products, developing new markets and adoption of viable sales model. The sales turnover exceeded USD 150 million in 2008
- Gained 23% of market share for Centrum OTC by aggressively developing and marketing both adult and elder products and 25% market share for Caltrate OTC by strategic geographical expansion with diversified sales model adoption
- Opened 15 provincial and 30 city lever distributors across China, successfully launched Centrum Food and Caltrate food in 2,000 hypermarkets and supermarkets and gain top level market share
- Built an effective computerized trade marketing, sales and financial data analysis system, which effectively facilitates the analysis of sales, stock, marketing activities, expenses, ROI, and productivity effectiveness.
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
National Sales Director
Guangzhou Liby Group Co., Ltd
Guangzhou, Guangdong
07.2003 - 12.2004
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Managed and motivated sales team to increase revenue 300%.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Negotiated and closed agreements with large customers (Walmart, Carrefour, Metro, Auchan, etc.) and monitored and analyzed performance metrics.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Naitonal Key Account and Trade Marketing Manager
Joyco Foodstuff (China) Co., Ltd
Guangzhou, Guangdong
01.1999 - 07.2003
- Established and cultivated solid business relationships with new or existing customers.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Devised product pricing strategies and trade marketing investments to support growth.
- Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Territory Development Manager
Pepsi-Cola Beverage Co. Ltd
Guangzhou, Guangdong
07.1995 - 02.1999
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Estimated expected changes in business operations and made proactive adjustments to employee schedules and inventory levels to address needs.
Product Manager
Guangzhou Shipyard International Co., Ltd
Guangzhou, Guangdong
07.1994 - 07.1995
- Accomplished 39,000T bulk cargo performance calculation.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
Education
MBA - Business Administration
The University of Hong Kong
Hong Kong 09.2007 - 09.2009
Bachelor of Science - Naval Architecture
Huazhong University of Science And Technology
Wuhan, China 07.1990 - 06.1994
Skills
- Strategic planning
Software
Interests
- Business Development, Sales & Marketing, Product Development
Timeline
Vice President
Lava Music LLC
10.2021 - 04.2022
General Manager
Shineme Personal Care Co., Ltd
01.2018 - 09.2021
Vice President of Sales
Hanhoo Cosmetics Co., Ltd
01.2016 - 12.2017
General Manager of Sales and Trade Marketing
Liby Enterprise Group Co., Ltd
02.2009 - 12.2015
MBA - Business Administration
The University of Hong Kong
09.2007 - 09.2009
National Sales and Trade Marketing Manager
Wyeth Pharmaceutical Co., Ltd
01.2005 - 01.2009
National Sales Director
Guangzhou Liby Group Co., Ltd
07.2003 - 12.2004
Naitonal Key Account and Trade Marketing Manager
Joyco Foodstuff (China) Co., Ltd
01.1999 - 07.2003
Territory Development Manager
Pepsi-Cola Beverage Co. Ltd
07.1995 - 02.1999
Product Manager
Guangzhou Shipyard International Co., Ltd
07.1994 - 07.1995
Bachelor of Science - Naval Architecture
Huazhong University of Science And Technology
07.1990 - 06.1994
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