Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Hi, I’m

Daphne Walker

Cobbtown,GA
The way to get started is to quit talking and begin doing.
Walt Disney
Daphne Walker

Summary

Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Decisive planner with excellent project, time and strategy management skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

13
years of professional experience

Work History

City Of Lyons

Lyons Main Street Executive Director (non-profit)
03.2015 - Current

Job overview

  • Website development
  • Content Creation
  • Plan, market, and execute annual events and festivals.
  • Keep CRM updated and segmented by interest.
  • Branding
  • Project Management
  • Analyze data
  • Support board leaders by managing budgets, and producing financial reports to assist with making strategic plans using QuickBooks, scheduling meetings, setting meeting agendas, and arranging catering.
  • Create, plan, schedule, and implement digital, print, social media, radio, TV, and other marketing materials designed to drive campaigns.
  • Create logos, copy, images, videos, emails, and other collateral to promote events.
  • Report monthly to DCA, City Council, and Board of Directors
  • Built relationships with donors, government officials, and other organizations to secure funding and support for organization.
  • Represented organization to local public by giving presentations and speeches and participating in community events.
  • Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Draft press releases detailing relevant newsworthy information and supporting brand image.
  • Operate with multiple competing deadlines and interests, confidently managing all variables simultaneously.

Toombs County Magazine

Freelance Photographer
03.2011 - Current

Job overview

  • Photographed high-quality images for various print and digital projects.
  • Edited, toned, captioned, uploaded photographs for publication.
  • Managed 50 clients, scheduling appointments, photographing products and/or clients, editing photographs, and uploading images to Dropbox
  • Schedule and book locations for photo shoots, working collaboratively with clients and contacts.
  • Plan and prepare for on-location and studio shoots.
  • Select and set up appropriate props, backdrops, and lighting.
  • Determine and adjust subject position, props, and lighting equipment while selecting camera angles to optimize final product.
  • Digitally edit photos to enhance appearance.
  • Archive photographs on computers and servers.

Education

Digital Marketing Institute

Certified Digital Marketing Professional from Digital Marketing
05.2023

American Marketing Association

Certified Marketer PCM in Digital Marketing from Marketing Management And Research
05.2023

STS Marketing College
Roswell GA

Tourism Marketing Professional from Tourism Marketing
08.2022

STS Marketing College
Roswell GA

Event Marketing Professional from Event Marketing
08.2022

Georgia Southern University
Statesboro, GA

Bachelor of Arts from Photography
04.1997

Skills

  • Digital Marketing
  • Strategy Development
  • Project Management
  • Business Administration
  • Audience Segmentation
  • Search Engine Optimization
  • Content Creation
  • Photo Editing
  • Promotional Campaigns
  • Critical Thinking
  • Brand Development

Affiliations

Lions Club

Kiwanis Club

Southeast Georgia Travel Association

National Main Street

Georgia Main Street

Georgia Grown Trail #1 Association

C.R.E.A.T.E. (Creating Rural Entrepreneurs and Transforming Economies )

Timeline

Lyons Main Street Executive Director (non-profit)

City Of Lyons
03.2015 - Current

Freelance Photographer

Toombs County Magazine
03.2011 - Current

Digital Marketing Institute

Certified Digital Marketing Professional from Digital Marketing

American Marketing Association

Certified Marketer PCM in Digital Marketing from Marketing Management And Research

STS Marketing College

Tourism Marketing Professional from Tourism Marketing

STS Marketing College

Event Marketing Professional from Event Marketing

Georgia Southern University

Bachelor of Arts from Photography

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Daphne Walker