Dara Canty

• Conduct in-depth research on emerging startups and market trends to identify new business opportunities.
• Oversee and manage the disbursement of funds to startup businesses through wire transfers.
• Help maintain relationships with nonprofit partners, ensuring alignment with organizational values and mission.
• Collaborate with team members to strategize on how to maximize the impact of charitable contributions.

• Took full responsibility for managing media buying strategies and negotiations across multiple channels.
• Analyzed audience insights and market data to optimize media placement and ensure high ROI on all campaigns.
• Communicated with media vendors to negotiate ad rates and ensure timely placement of ads.
• Conducted in-depth market research and analysis to guide media strategy and drive customer acquisition.

• Managed marketing campaigns across various channels, including digital, print, and outdoor advertising.
• Collaborated with the creative team to develop marketing strategies and ensure brand consistency in all media placements.
• Assisted in negotiating and purchasing media space for clients, focusing on maximizing reach while staying within budget.
• Supported the marketing team in organizing events, promotional activities, and client presentations.

Major in Marketing