Skilled Business Development and successful marketing leader offering ten years of combined experience in leading operations and enhancing revenue. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives as well as proven accomplishments in year over year census growth and increased Medicare profits. Articulate and driven with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Director of Nursing
CommuniCare Health Services
05.2023 - Current
Improved patient care quality by implementing evidence-based nursing practices and protocols.
Reduced hospital readmission rates through effective discharge planning and patient education.
Streamlined nursing operations by optimizing staffing schedules, resource allocation, and workflow processes.
Collaborated with interdisciplinary teams to develop comprehensive care plans for patients with complex needs.
Ensured regulatory compliance by staying current on industry standards and updating policies accordingly.
Developed strong relationships with community partners to facilitate continuity of care for patients transitioning between healthcare settings.
Championed initiatives focused on improving workplace diversity to foster an inclusive environment that respects the cultural backgrounds of staff members and patients alike.
Evaluated emerging technologies in healthcare, recommending appropriate innovations for adoption within the department to improve efficiency and patient outcomes.
Implemented interdisciplinary rounding practices to streamline communication among healthcare providers involved in patient care.
Performed rounds to observe care and interview staff, residents, and families.
Collaborated with staff, management, and external groups to coordinate patient care.
Identified department issues to recommend corrective actions.
Developed positive employee relations, incentives, and recognition programs to promote teamwork and mutual respect.
Established and monitored infection control programs to provide safe, sanitary environment to prevent transmission of disease and infection.
Designed and introduced leadership development, coaching and team management model, resulting in promotion of employees into increased levels of responsibility.
Master Personal Trainer/Group Fitness Instructor
Love2BU
03.2016 - Current
Increase client fitness levels by designing and implementing personalized training programs tailored to individual needs.
Enhanced "gym members'' experiences through the provision of exceptional customer service and support during training sessions.
Develop comprehensive nutritional plans for clients, resulting in improved overall health and wellness.
Manage scheduling, billing, and records maintenance for a diverse client base, ensuring efficient business operations.
Expanded clientele base by networking with local businesses and organizations to offer specialized fitness services tailored to their specific needs.
Certified Nurse Aesthetic Injector 9/2022
Director of Operations at VYFY Wellness Club; Interim 10/2022-12/2022
Director of Nursing
Clearview Health
02.2022 - 09.2023
Improved patient care quality by implementing evidence-based nursing practices and protocols.
Reduced hospital readmission rates through effective discharge planning and patient education.
Enhanced staff performance by conducting regular evaluations, providing constructive feedback, and offering tailored professional development opportunities.
Streamlined nursing operations by optimizing staffing schedules, resource allocation, and workflow processes.
Collaborated with interdisciplinary teams to develop comprehensive care plans for patients with complex needs.
Promoted a culture of safety by enforcing compliance with infection control policies and procedures.
Ensured regulatory compliance by staying current on industry standards and updating policies accordingly.
Increased patient satisfaction scores by fostering a compassionate and supportive environment within the nursing department.
Led quality improvement projects aimed at enhancing clinical outcomes through data-driven analysis and targeted interventions.
Served as a liaison between nursing leadership, hospital administration, medical staff, allied health professionals, patients, families, and other stakeholders to ensure effective communication and collaboration.
Participated in management team meetings to discuss resident status, census changes, and resident complaints or concerns.
Facilitated continuing education and training programs to drive staff competency and professional development.
Performed rounds to observe care and interview staff, residents, and families.
Regional Care Transition Nurse/ADON/Infection Preventionist
Genesis HealthCare
11.2020 - 12.2021
Patient Referral Management for all Genesis Centers in Kentucky.
Fielded calls from patients, caregivers, referral sources, and family members to discuss needs and treatment options.
Prioritized care and attention each day to maximize nursing resource utilization and patient outcomes.
Worked with nursing staff and social workers to minimize healthcare burden by preventing unnecessary hospitalizations.
Collaborated with transition team to evaluate care and discharge needs of current patient roster.
Utilized computerized Resource and Patient Management System (RPMS) and Electronic Health Record (EHR) system.
Coordinated care with physicians and other clinical staff to prepare for treatment, carry out interventions and enhance continuum of care to deliver comprehensive services.
Collaborated with CareLine staff to obtain Pre-Authorizations and insurance verifications.
Thorough review of COVID-19 screenings and communication with patient, family members, and referral sources in what we are doing at Genesis Healthcare to keep our patients safe.
Onsite visits to Acute Hospitals for Bedside Sale and cultivation of relationships with Upper Level Administration.
Knowledge and experience with IRM/PCC, Genesis Policy and Procedures, Genesis Central, CareLine, Google Business Platform, Business Development Zoom calls, CTN Zoom calls.
Improved patient transition process by coordinating and collaborating with interdisciplinary healthcare teams.
Enhanced patient satisfaction with seamless transitions between care settings through effective communication and education.
Director of Business Development
Encompass Health
04.2016 - 09.2020
Identified, implemented and enhanced marketing strategies to increase Medicare CMS patients while simultaneously accounting for factors such as organizational objectives, market trends and costs.
Strategized approaches to meet objectives and capitalize on emerging opportunities.
Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit by utilizing RDS.
Identified underperforming product lines and refocused efforts to successfully bring each in line with expected targets.
Developed, maintained and deepened strategic partnerships with agencies, vendors, physicians and Acute Hospital leaders; set the blue print for future joint ventures.
Owned marketing campaigns from initial scope through execution and refinement.
Managed Liaison Team
Market Intelligence analysis and creation of strategies to optimize and overcome market challenges.
Mentored team members to develop their skills, leading to increased productivity and successful promotions within the company.
Obtained Marketing Team of the Year; Central Region by consistently exceeding company KPI’s and metrics.
Designated Educator with the Regional Business Development Director to teach sales training to company new hires.
Engaged with CEO and CFO to create annual budget and strategic initiatives.
Bedside sale and admission conversion expertise.
Facilitated and managed business plan development based on market and industry research.
Enhanced company's market presence through targeted networking events and relationship building.
Increased client base by developing and implementing effective business development strategies.
Spearheaded client retention efforts by providing exceptional service and fostering long-term professional relationships built on trust and mutual respect.
Implemented creative sales training techniques for new and existing staff to increase revenue and overall success.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Communicated product quality and market comparisons by creating sales presentations and marketing collateral.
Territory Sales Manager
Coram CVS Health
07.2014 - 04.2016
Developed and implemented new sales strategies to update product lines.
Penetrated new markets by investigating competitor products, services and trends.
Expedited resolutions to correct customer problems and complaints.
Educated customers on product features and use to provide optimal service.
Formalized sales process to enhance operations and promote acquisition of new customers.
Identified and capitalized on market opportunities, consistently maintaining greater than 200% growth.
Researched and analyzed data and reports to identify trends and optimal sales strategies.
Managed account portfolio of 125 customers while prospecting more than 50 new leads each week.
Discovered sales opportunities by showcasing products and services to interested clients
Teamed-up with Upper Level Administration and Physicians at Acute Hospitals, Ambulatory Care Clinics, Transplant Centers, Physician Offices, Senior Assisted Living Communities, and Long Term Care/Sub-Acute Rehabilitation facilities to ensure excellent customer service and delivery was always maintained.
Attended conferences and trade association meetings to represent company and promote products.
Built and executed upon a pipeline of new clients.
Education
Bachelor of Science - Nursing
Chamberlain University
Downers Grove, IL
Associate of Science - Nursing
Sullivan University
Louisville, KY
2 2005
LPN - Nursing
Galen College of Nursing
Louisville, KY
1 1999
Skills
Marketing
Channel Development
Sales leadership and training expert
Direct Sales
Analytics
RDS Management
CMS/Medicare Knowledge Proficient
Physician Relations
Relationship Development
Collaborative Leadership
Supervision
Process improvement
Key Performance Indicators
Territory Management
Business Development
Critical Thinker
Organized
Marketing Campaign Management
Event planning and execution
Excellent communication and Follow-up skills
Client Pipelining
SalesForce CRM system expert
Top-ranked sales executive
Skills Development
Accomplishments
Achieved record-high client growth by developing a comprehensive sales and marketing plan.
Recipient of 2019 Marketing Team of the Year Award
Produced increase in YTD revenue on individual accounts YOY
Designated Sales Trainer
Certification
Licensed Registered Nurse - 18 Years
ACLS/BLS CPR Certified
Timeline
Director of Nursing
CommuniCare Health Services
05.2023 - Current
Director of Nursing
Clearview Health
02.2022 - 09.2023
Regional Care Transition Nurse/ADON/Infection Preventionist
Genesis HealthCare
11.2020 - 12.2021
Director of Business Development
Encompass Health
04.2016 - 09.2020
Master Personal Trainer/Group Fitness Instructor
Love2BU
03.2016 - Current
Territory Sales Manager
Coram CVS Health
07.2014 - 04.2016
Bachelor of Science - Nursing
Chamberlain University
Associate of Science - Nursing
Sullivan University
LPN - Nursing
Galen College of Nursing
Licensed Registered Nurse - 18 Years
ACLS/BLS CPR Certified
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