DARA WILLIAMS
Saint Augustine,FL
Summary
Experienced marketing leader with a track record of success implementing multi-channel marketing strategies, executing budgeting plans and managing teams to deliver exceptional results. Demonstrated abilities in digital marketing transformation and brand management across multiple industries.
Overview
18
18
years of professional experience
Work History
Marketing Strategy Manager, Senior
FIS (Technology/Software Company)
Jacksonville, FL
11.2022 - 06.2024
Managing Director, Marketing
Caplin Family Offices
Jacksonville, United States
12.2021 - 08.2022
- Served as strategic marketing consultant for eight portfolio companies in various industries.
- Developed tailored, measurable marketing and lead generation programs, including digital advertising, website optimization, sales enablement tools, content development, and social media.
- Successfully managed team of four employees to ensure implementation of all plans.
- Analyzed metrics to optimize campaigns and distribute executive ROI reporting and recommendations.
Director of Enterprise Marketing
Watson Realty Corp
Jacksonville, FL
06.2017 - 11.2021
- Reporting to the COO, led team of 12 employees to develop and deploy multi-channel B2B and B2C marketing initiatives for eight businesses in the Watson Enterprise.
- Increased company leads 600% over 4 years by revamping the digital strategy which included a new website & CRM system, content strategy, SEO, paid search, digital display, social media, and introduction of a ratings/review platform management system.
- Analyzed performance metrics in Google Analytics, Google Ads, Facebook, CallRail, and LeadTrax to optimize campaigns monthly.
- Oversaw advertising agency in development of annual traditional media campaign and allocation of spend for various markets throughout Florida and Southeast Georgia.
- Created and directed internal and external events including annual awards, sales conferences, quarterly leadership events, and tradeshows.
Marketing Manager
EverBank
Jacksonville, FL
06.2012 - 06.2017
- Developed annual multi-channel marketing plans for four B2B and B2C lending divisions resulting in increased lead generation, brand awareness, and stronger client relationships.
- Developed and implemented a CRM marketing strategy by evaluating the customer journey and creating content for various segments and deal stages.
- Managed staff to ensure development and delivery of sales support materials.
- Identified opportunities to increase brand awareness through sponsorships, conferences, trade shows, and trade publications.
- Managed marketing budget and associated P&L to develop and execute sales plans for business segments.
Director of Marketing & Business Development
Simon Property Group
Jacksonville, FL
12.2009 - 06.2012
- Created and executed annual marketing and business development plan which included 30+ events, social media engagement, app adoption, public relations, and media appearances.
- Surpassed all annual sales quotas.
- Managed Marketing Assistant & Guest Services Department.
Local Marketing Manager
Panera Bread
Jacksonville, FL
06.2006 - 12.2009
- Consulted with seven Joint Venture Partners to develop and manage strategic marketing plans and budgets for 40+ bakery-cafes across two states.
- Managed and executed promotional campaigns, 21 new store openings, local non-profit partnerships, fundraising events, public relations and media appearances.
Education
Bachelor of Science - Business Administration/Marketing
University of South Florida
Tampa, FL05.2000
Skills
- Strategic Planning and Alignment
- Omni-channel marketing
- Demand generation
- Large scale website and CRM development and implementation
- Team building & leadership
- Sales support and enablement
- Campaign performance tracking
- Financial planning and budgeting
- Relationship building
- Cross-departmental alignment
Additional Information
- Florida Real Estate Sales License # 3440360
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Strategy Manager, Senior
FIS (Technology/Software Company)
11.2022 - 06.2024
Managing Director, Marketing
Caplin Family Offices
12.2021 - 08.2022
Director of Enterprise Marketing
Watson Realty Corp
06.2017 - 11.2021
Marketing Manager
EverBank
06.2012 - 06.2017
Director of Marketing & Business Development
Simon Property Group
12.2009 - 06.2012
Local Marketing Manager
Panera Bread
06.2006 - 12.2009
Bachelor of Science - Business Administration/Marketing
University of South Florida
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