DARBI M O R R I S
San Juan Capistrano,CA
Summary
Account Executive with 6+ years of experience generating ROI and driving brand growth across diverse industries. Proven ability to manage multimillion-dollar budgets and execute high-impact campaigns. Currently selling services in the health and wellness space with proven record of building client list and closing.
Overview
6
6
years of professional experience
Work History
PERSONAL TRAINER
LIFETIME INC.
02.2024 - Current
- Employed at the top sales and growth performance location within the company
- Achieved $100,000+ in sales within 9 months
- Currently managing 16 active client
- Excellent at relationship building and being influential in person and virtually
- Meet with potential clients, assess their problems, and apply a solution for improvement to their needs to close the sale
- Drive the full sales cycle to maintain monthly and quarterly goals
- Monitored sales data via DOMO to predict growth and mitigate loss risks
- Manage memberships, track and nurture interested leads and/or qualified leads, control payments through Exerp software management
- Client retention above 80%
- New business sales close being one of five
- Have consistent sales under New Member New Business
- White labeled a software app to launch two training services that includes user CRM and marketing analytics
- Currently monitoring post launch sales that will dictate addition services provided
- Digital media experience for lead generation and sales as well as brand awareness growth
- Lead weekly status check-ins to monitor lifestyle habits and adjust a clients personal plan as needed to maintain goal timeline
- Complete all administrative requirements associated with each client's program and maintain personal business needs
- Collaborate with companies on influencer programs and/or partnerships
ACCOUNT EXECUTIVE
INNOCEAN
02.2023 - 02.2024
- Company Overview: At this award winning agency, I worked as liaison to execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local markets
- Organize an annual overview marketing calendar for a region containing 11 territories
- Managed monthly commercial, radio and digital ad launches to accurately align with sales revenue goals in my region
- Managed regional advertising activities with a $1M budget, ensuring alignment with revenue goals and timely execution
- Facilitate internal reviews, update status documents, legal routing, contact reports and meeting coordination
- Appropriately communicate with legal partners to obtain input and approval on creative campaigns prior to production
- Review and consult on media plan requests and buy authorizations
- Prepare job requests, route, finalize and distribute billing for accuracy and completeness
- Monitor project estimates vs
- Time and cost, including maintaining up-to-date, accurate budget tracking
- Manage, approve and present client presentation materials
- Including both current and/or new opportunities
- Co-led a new NFL partnership that required full creative design throughout the stadium, activations and radio
- Ability to plan and organize, set priorities and multi task in a fast-paced environment
- Experience taking lead on outreach and communication to Mid-Market and National Accounts
- Led brand partnerships (E.g., NFL, NHL, MLB, collegiate, car clubs, hotels…) in line with corporate guidelines and local media outlets to increase visibility, awareness, and sales
- At this award winning agency, I worked as liaison to execute compelling and efficient marketing plans aimed at generating increased awareness and sales in local markets
ACCOUNT EXECUTIVE
TRAFFIK
12.2022 - 02.2023
- Operate as the lead point of contact for day-to-day servicing of 12 active client accounts accumulating + $2 million
- Responsible for conducting pre-planning, management and implementation for project plans, communication documents, briefs and reports
- Develop and provide scope of works, estimates with budget breakdowns and complete accurate invoicing
- Manage cross-sell and upsell opportunities within active accounts
- Initiate assignment briefs derived from media plan, client business needs, and creative ideas
- Effectively manage and communicate cross-functionally across all teams on evolving projects in a fast-paced, dynamic environment
- Experience working on competitive research campaign for a fitness brand, outlining performance opportunities and developing key findings for effectiveness
- Led a strategic digital campaign with 120 rotating assets specifically for creative AB testing
- Resulting in 8x higher CTR for their industry and 50% increase in performance from 2021
- Organized and managed internal teams for a Healthcare Go-To-Market plan that included Thirteen (13) brands and seven activations
- Managed a Healthcare global podcast campaign that exceeded projections by 32% and resulted in additional series
- Managed the creative process during the merger of two Fortune 500 companies that entailed three projects: Website Build, Brand Architecture and HR restructure
- Handled partner relationships, including team partners, vendors, suppliers, and assets
- Tracked project deliverables using project management tools to ensure deadlines are met or adjusted with proper approval
- Led client meetings, status calls and other key meetings with both internal and external teams
- Created and maintained administrative documents for client reports and presentations including meetings recaps, reporting, agendas, and timelines
ASSISTANT ACCOUNT EXECUTIVE
TRAFFIK
08.2021 - 08.2022
Digital Marketing Account Manager
Slick Marketers
01.2019 - 01.2021
- Managed social media accounts for eight clients, generating interest for existing and upcoming product or service releases
- Consistent communication and collaboration with the internal marketing teams
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Spearheaded client meetings to determine project needs and professional requirements
- Experience in planning, creating, and monitoring the success of social media campaigns
- Create, conceptualize, and implement projects specifically driven for ROI results
- Devised strategies and roadmaps to support product vision and value
- Log networking spreadsheets to track outbound marketing, competitor research, and client reporting
Education
BACHELORS DEGREE - PUBLIC RELATIONS AND ADVERTISING
Northern Arizona University
01.2018
Skills
- Account relations and management
- Project Management
- Budget management
- Campaign Development
- B2B & B2C Marketing
- B2B & B2C Sales
- Performance Marketing
- CRM Management
- Digital Marketing
- Brief Concepting
- Self-sufficient
- Leadership & Collaboration
- Analytical Thinking
- Microsoft Office
- Basecamp Manager System
- Microsoft Sharepoint
- Trade Desk
- Hootsuite
- DOMO
Timeline
PERSONAL TRAINER
LIFETIME INC.
02.2024 - Current
ACCOUNT EXECUTIVE
INNOCEAN
02.2023 - 02.2024
ACCOUNT EXECUTIVE
TRAFFIK
12.2022 - 02.2023
ASSISTANT ACCOUNT EXECUTIVE
TRAFFIK
08.2021 - 08.2022
Digital Marketing Account Manager
Slick Marketers
01.2019 - 01.2021
BACHELORS DEGREE - PUBLIC RELATIONS AND ADVERTISING
Northern Arizona University
Similar Profiles
Colby BormannColby Bormann
Lifeguard at Lifetime Inc.Lifeguard at Lifetime Inc.
Nyah Jae HughesNyah Jae Hughes
Kids Academy Supervisor at Lifetime Inc.Kids Academy Supervisor at Lifetime Inc.
Arhiya AndersonArhiya Anderson
Call Center Representative at Lifetime Home RemodlingCall Center Representative at Lifetime Home Remodling
Isaac SierraIsaac Sierra
CNA Clinicals at Villa Valencia Healthcare CenterCNA Clinicals at Villa Valencia Healthcare Center
Ryan AndersonRyan Anderson
Realtor at Coldwell Banker / EXP RealtyRealtor at Coldwell Banker / EXP Realty