Darcey McDermott
Kinnelon,NJ
Summary
Strategic, passionate, and self-motivated Marketing & Communications Executive, recognized for managing corporate marketing functions to drive brand awareness and overall business growth of organizations. Adept at developing and implementing integrated, omnichannel marketing, brand and communications strategies, resulting in heightened company brand visibility and demand generation. Successful track record of building and leading internal and external high-performing teams to seamlessly execute go-to-market plans and multi-channel campaigns enabling unprecedented growth, and enhanced market positions for organizations.
Overview
19
19
years of professional experience
Work History
Chief Marketing and Communications Officer / Vice President of Marketing
AscellaHealth
04.2022 - 05.2024
- Developed and implemented omnichannel marketing and communications plans to elevate brand awareness, drive customer acquisition, and foster significant revenue growth while managing more than $1M in marketing budget
- Created the company’s brand identity, including visual elements, tagline, tone of voice, and brand guidelines, solidifying the brand’s presence as a thought leader and ensuring consistent communication across channels
- Directed the rebranding of the organization to enhance global market position; project included internal and external market research, and updated brand identity and architecture, logo, guidelines, value proposition, and go-to-market messages with audience segmentation
- Built and led an internal marketing team and external agencies for the successful implementation of targeted multi-channel marketing campaigns including email and web marketing, social media, public relations, paid advertising, and media
- Constructed and optimized monthly global email and digital newsletter campaigns, webinars, videos, podcasts, and quarterly events to support robust lead generation efforts, including development of business development process to garner and nurture leads
- Integrated AI technologies to enhance digital marketing efforts and implemented analytics to achieve KPIs and maximize ROI of marketing spend
- Key Accomplishments
- Contributed to an unprecedented300% revenue growth over nearly three years by establishing a global presence through comprehensive omnichannel marketing campaigns, utilizing a mix of social media, email marketing and website marketing, media and press releases, strategic partnerships, and participation in trade associations and events
- Developed and executed a marketing and communications and awards strategy that elevated the company’s profile, culminating in numerous prestigious awards, including Best Workplaces, Deloitte Fast500, Financial Times Fastest Growing Companies, and AMA Stevie Marketing Department of the Year2023
Account Group Supervisor
McCann Health Managed Markets (an IPG Health Company)
03.2021 - 06.2021
- Led development and implementation of strategic market access campaigns and initiatives for clients launching new products and services into a competitive and complex ecosystem
- Managed direct reports to ensure multi-faceted projects and campaigns were successfully implemented within the specified deadline, scope, and budget
- Presented key strategic recommendations to clients which aligned with their goals and objectives, while increasing revenue opportunities for the agency
Vice President of Marketing
City Drugs Specialty Pharmacy (purchased by BioMatrix Specialty Pharmacy)
09.2015 - 07.2018
- Managed the strategic development and implementation of comprehensive marketing campaigns and initiatives, enhancing new customer acquisition customers
- Leveraged PowerPoint presentations, targeted email campaigns, engaging social media content, and website marketing strategies tailored to meet the specific needs of key customer segments, increasing customer loyalty of clients
- Relaunched corporate brand and website with updated visual identity, messaging and positioning to reposition City Drugs as an industry leader and improve market presence
- Integrated CRM strategies to further enhance customer data management and engagement processes, driving personalized marketing initiatives and improved customer service
- Expand digital marketing efforts to include more sophisticated tools and platforms, such as programmatic advertising, SEO/SEM, and retargeting strategies, to increase digital footprint and customer conversion rates
- Conducted comprehensive market analysis to track industry trends and consumer behaviors, using insights to drive strategic decision-making and to anticipate market shifts
- Key Accomplishments
- Orchestrated the complete relaunch of the City Drugs brand, which included a thorough revision of all marketing materials and the creation of new collateral for both physicians and patients, refreshing the brand’s image and improving message cohesion
- Launched an integrated technology portal designed for healthcare providers, and managed marketing efforts for this solution, and conducted training for the internal sales force to ensure effective adoption and utilization
Vice President, Marketing / Director of Marketing
Asembia (Formerly Armada Healthcare)
08.2012 - 07.2014
- Managed marketing projects and campaigns from conceptualization to launch, including overseeing the training of the client’s national sales force, enhancing their ability to effectively promote the products
- Directed an internal creative team in the development of innovative digital and print marketing campaigns
- These initiatives supported healthcare providers and pharmaceutical/biotech clients, enhancing company visibility and client engagement
- Created detailed marketing communications plans that articulated the value proposition and marketing messages for the company’s corporate brand and diverse service offerings
- Spearheaded a cross-functional team to develop web-based digital service solutions, which played a key role in acquiring new business and expanding the company’s digital footprint
- Crafted and delivered key capabilities presentations to senior executive-level clients to establish and strengthen partnerships
- Key Accomplishments
- Led the design and execution of customized, integrated marketing solutions for major pharmaceutical companies, which achieved a15-20% annual increase in product utilization and improved patient access
- Managed the complete redesign and relaunch of corporate websites, strategically repositioning the organization as an industry leader with a unified and cohesive brand identity
Education
Bachelor of Business Administration - Marketing
Hofstra University
Uniondale, NY01.1997
Skills
- Brand Development & Visibility
- Targeted Messaging & Audience Segmentation for B2B and B2C
- Strategic Planning
- Social Media & Digital Marketing
- Omnichannel Communications
- Content Creation
- Thought Leadership, Webinars, Podcasts, Events
- Budget Management
- Proficient Communicator & Presenter
- Customer Acquisition
- SEO, SEM, Keyword Searches
- Public Relations & Media
- Team Leadership
- Stakeholder Engagement
- KPIs & Performance Metrics
- Market & Competitive Research
- RFPs and Pitch Decks
- Cross-functional Collaboration
EARLY CAREER
- Entry and mid-level Marketing roles at B2B and B2C organizations, including:
- Medco Health Solutions, Cendant Corporation, Equinox Fitness Clubs, Digitas and Esselte Corporation
ADDITIONAL INFORMATION
- Other Leadership: AscellaHealth Board of Directors (2023 – May2024); Temple University Women’s Leadership Program2023
- Technical Skills: Microsoft Office Suite including PPT and Excel, Adobe Suite, Canva, Constant Contact, HubSpot, LinkedIn, Facebook, X, Asana, Microsoft Dynamics, SharePoint, and Google Analytics.
Timeline
Chief Marketing and Communications Officer / Vice President of Marketing
AscellaHealth
04.2022 - 05.2024
Account Group Supervisor
McCann Health Managed Markets (an IPG Health Company)
03.2021 - 06.2021
Vice President of Marketing
City Drugs Specialty Pharmacy (purchased by BioMatrix Specialty Pharmacy)
09.2015 - 07.2018
Vice President, Marketing / Director of Marketing
Asembia (Formerly Armada Healthcare)
08.2012 - 07.2014
Bachelor of Business Administration - Marketing
Hofstra University
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