Darcie Duttweiler
Austin
Summary
Dynamic marketing professional with a proven track record in multi-channel strategies and content creation. Expertise in leading cross-functional teams and utilizing data analytics to enhance engagement. Skilled in SEO and project management, delivering impactful campaigns that boost brand visibility and strengthen client relationships. Committed to driving innovative marketing solutions that align with business objectives.
Overview
11
11
years of professional experience
Work History
Product Communications Marketing Manager
Two Barrels
09.2022 - Current
- Build, implement, and measure effective multi-channel marketing content and strategies while working closely with company stakeholders
- Direct a team of campaign specialists to create compelling content and audience-based marketing campaigns across 50+ brands
Marketing Manager
KOMPAN
11.2021 - 07.2022
- Developed, executed, and measured multi-channel marketing initiatives for B2B brand
- Directed and supported cross-functional teams in producing creative brand representation and national marketing campaigns
- Managed social media strategy across international platforms; transitioned brand marketing strategy for U.S demographic, enabling clear communications and simplifying digital interaction between sales teams and clients
- Managed website, search engine marketing, and SEO optimization; created collateral, white papers, and catalogs to bring products to anational audience
Digital Marketing Manager
La Corsha Hospitality Group
10.2018 - 11.2021
- Led branding and marketing operations development initiatives with cohesive strategy implementation to increase brand visibility.
- Developed and managed web presence, including website content and social media business accounts; introduced digital branding guidelines and policies to articulate client companies' mission, value proposition, vision, and positioning
- Leveraged creative skills as an internal creative producer, designing menus, signage, and in-room material; planned and managed events for hotels and restaurants
- Facilitated partnerships with external entities resulting in increased conversion outcomes.
- Managed all aspects of influencer engagement and campaign execution.
Digital Media Manager
Austin Monthly Magazine
03.2014 - 08.2018
- Lead creative brand strategy (engagement, conversion, brand reputation, and promotion) for each digital campaign along with front-end website upkeep, social media management, and direct email marketing
- Spearheaded digital marketing efforts with a focus on website relaunch and strategic multi-channel initiatives driving substantial growth.
- Developed and conveyed campaign traffic targets, schedules, tasks, and deadlines to staff
- Managed projects, including videography production, authoring website/magazine content, social media management, and event management
Education
BA - Communications Studies
Southwestern University
Georgetown, TXSkills
- Content Strategy & Creation
- People Manager
- Digital Marketing
- Writing & Editing
- Search Engine Optimization (SEO)
- Content Management
- Marketing Strategy
- Cross-functional Collaboration
- Public Relations
- Data Analytics & Reporting
- Project Management: Jira/Confluence/Asana/Slack
- CMS: Drupal/WordPress/Square Space
- Graphic Design: InDesign/Canva/Photoshop
- MS Office: Word/Excel/PowerPoint
- Google Analytics
- Email Marketing: MailChimp/Constant Contact/Robly
- Social Media: X/Instagram/Facebook/Pinterest
Additional Career
- Freelance Writer, Eater, Tribeza
- Content Strategist, Peddle
- Copyrighting Associate, Zilker Ventures
- Staff Writer, Community Impact
- Editorial Assistant, Tribeza Magazine
Timeline
Product Communications Marketing Manager
Two Barrels
09.2022 - Current
Marketing Manager
KOMPAN
11.2021 - 07.2022
Digital Marketing Manager
La Corsha Hospitality Group
10.2018 - 11.2021
Digital Media Manager
Austin Monthly Magazine
03.2014 - 08.2018
BA - Communications Studies
Southwestern University
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