DARCY BASINGER
Los Angeles,CA
Summary
Multifaceted sales and marketing professional with 18+ years of experience in CTV/linear/digital media strategy, negotiation and partner development across all screens, devices, and content. My client first approach and entrepreneurial spirit have contributed to my success in cultivating long term client relationships.
Overview
19
19
years of professional experience
Work History
Senior Sales Manager
Samsung Ads
08.2019 - Current
- Helped build new vertical dedicated to Content Partners that has grown to top 5 billing verticals across organization
- Position Samsung ACR and proprietary data to app partners, implement full funnel opportunities that drive subscriptions and installs across 70M Samsung smart TV's
- Products include: Native placements, video (direct and Programmatic), AI, mobile and custom sponsorships built to client needs (specifically sports)
- Grew book of business from $9.3M in 2021 to approximately $30M in 2023
- Top biller of Media and Entertainment and won Top Media and Entertainment seller in Q3 and Q4'23
- Created and continue to develop custom measurement solutions for Performance Marketing Clients in order to meet clients needs
- Implemented data-driven decision-making to optimize pricing strategies, yielding higher profit margins on key product lines in conjunction with Revenue Ops team to maximize unsold inventory and lower CPAs for performance driven clients.
National Account Executive
IHeart Media
12.2017 - 08.2019
- First member of a newly formed team focusing on cross-platform (Broadcast Radio, Digital, Podcasts, Events, Social, Audience Based Programmatic and On-Site Activations) to support Fortune 500 companies 200-500
- Cultivated and maintained relationships with key clients, resulting in increased client retention and expansion of business opportunities
- Collaborate with internal teams including product development, marketing, and operations to deliver innovative advertising solutions tailored to client needs
- Coached junior account executives on best practices for building strong client relationships and closing deals effectively
- Built revenue and relationships with 17 new business clients in short period of time including $10M new business program with Chipotle.
Multi-Platform Account Executive
Fox Sports
12.2012 - 09.2017
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients
- Key areas including integrated solutions working with MLB, NBA, and NHL leagues and teams to develop complete solutions from branded content to custom production and in stadium activations
- Exceeded revenue goals by 23-56%.
Multiple Positions (Junior AE to Sales Assistant)
Discovery Communications
02.2005 - 04.2012
- Enhanced client satisfaction by efficiently addressing and resolving account-related issues
- Responsible for solution-based brand stories for Discovery's digital properties and portfolio of networks that address client KPI's
- Carried $10MM book of business throughout this role
- Coached and managed West Coast Sales Planners.
Education
Bachelor of Arts - Economics And Spanish
Occidental College
Los Angeles, CA05.2004
Skills
- Rapport and relationship building
- Brand-building strategies
- Performance tracking and evaluations
- 18 Years Sales & Marketing Experience
- Leadership/Results Oriented
- Long Term Client Relationships
- Entrepreneurial Approach
- Creative Thinker/Marketing Solutions
Timeline
Senior Sales Manager
Samsung Ads
08.2019 - Current
National Account Executive
IHeart Media
12.2017 - 08.2019
Multi-Platform Account Executive
Fox Sports
12.2012 - 09.2017
Multiple Positions (Junior AE to Sales Assistant)
Discovery Communications
02.2005 - 04.2012
Bachelor of Arts - Economics And Spanish
Occidental College
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