DARCY BASINGER
Los Angeles,CA
Summary
Multifaceted sales and marketing professional with 18+ years of experience in CTV/linear/digital media strategy, negotiation and partner development across all screens, devices, and content. My client first approach and entrepreneurial spirit have contributed to my success in cultivating long term client relationships and performance results.
Overview
19
19
years of professional experience
Work History
Senior Sales Manager
Samsung Ads
01.2019 - Current
- Helped build new vertical dedicated to Content Partners that has grown to top 5 billing verticals across organization
- Position Samsung ACR and proprietary data to app partners, implement full funnel opportunities that drive subscriptions and installs across 70M Samsung smart TV's
- Products include: Native placements, video (direct and Programmatic), AI, mobile and custom sponsorships built to client needs (specifically sports)
- Grew book of business from $9.3M in 2021 to approximately $30M in 2023
- Top biller of Media and Entertainment and won Top Media and Entertainment seller in Q3 and Q4'23
- Created and continue to develop custom measurement solutions for Performance Marketing Clients in order to meet clients’ needs
- Implemented data-driven decision-making to optimize pricing strategies, yielding higher profit margins on key product lines in conjunction with Revenue Ops team to maximize unsold inventory and lower CPAs for performance driven clients.
National Account Executive
IHeart Media
12.2017 - 08.2019
- First member of newly formed team focusing on cross-platform (Broadcast Radio, Digital, Podcasts, Events, Social, Audience Based Programmatic and On-Site Activations) to support Fortune 500 companies 200-500
- Built revenue and relationships with 17 new business clients in short period of time including $10M new business program with Chipotle.
Multi-Platform Account Executive
Fox Sports Regional Networks (now Bally Sports/Diamond Sports Group)
12.2012 - 09.2017
- Key areas including integrated solutions working with MLB, NBA, and NHL leagues and teams to develop complete solutions from branded content to custom production and in stadium activations.
Multiple Positions, Junior AE to Sales Assistant
Discovery Communications (now Warner Brothers Discovery)
02.2005 - 04.2012
Education
Bachelor of Arts - Economics for Business Management
Occidental College
Los Angeles, CASkills
Brand-building strategies
Timeline
Senior Sales Manager
Samsung Ads
01.2019 - Current
National Account Executive
IHeart Media
12.2017 - 08.2019
Multi-Platform Account Executive
Fox Sports Regional Networks (now Bally Sports/Diamond Sports Group)
12.2012 - 09.2017
Multiple Positions, Junior AE to Sales Assistant
Discovery Communications (now Warner Brothers Discovery)
02.2005 - 04.2012
Bachelor of Arts - Economics for Business Management
Occidental College