Dareonna Franklin
Los Angeles,CA
Summary
Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Also, detail-oriented and motivated marketing professional with proven track record of improving customer satisfaction and enhancing media outreach. Adept at utilizing extensive knowledge of marketing tools and copywriting skills to improve sales strategies. Possesses excellent written communication skills to effectively support marketing teams.
Overview
6
6
years of professional experience
Work History
Marketing Assistant
Quigg Engineering
08.2022 - 05.2023
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created engaging content for LinkedIn, Facebook, and company's website.
- Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
- Created over 50 project proposals to be submitted for state funded engineering jobs.
Marketing Strategy Intern
Trajektory
03.2021 - 10.2021
- Assisted in creating written, video and image content for marketing channels.
- Scheduled social media postings to advertise products and generate site traffic.
- Helped with planning and hosting of marketing events.
- Contributed to mock-ups, email campaigns, and social media content.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Wrote copy for social media posts, promotional emails and other marketing collateral.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
Social Media Marketing Intern
Bellina Caetano
11.2020 - 03.2021
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas.
- Contributed to mock-ups, email campaigns, and social media content.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Optimized social media content for maximum engagement and reach.
- Researched relevant industry trends to develop engaging, topical social media content.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Freelance Blogger
A Girl In The Locker Room
07.2019 - 03.2021
- Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with sports blog.
- Implemented SEO strategies to optimize web content for search engines.
- Researched creative sports topics to write, edit and create layouts for new articles and features.
- Created dynamic graphics to accompany sports blog posts.
Content Creator Intern
Neighborhoods.com
01.2020 - 03.2020
- Produced over 80 advertising copy for use by publication and internet media to promote sale of homes and apartments.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Write articles, bulletins, sales letters, and other related informative, marketing and promotional material.
- Created content with SEO keywords drawn from Google Analytics.
Radio Station Intern
North Carolina Central University, NCCU
01.2019 - 05.2019
- Generated on-air promotional scripts to promote client marketing and advertising initiatives.
- Operated studio equipment and produced show advertisements.
- Researched topics for comment and discussion.
- Built broadcast storylines to interest listeners and grow station audience.
Sports Information Office Intern
North Carolina Central University, NCCU
08.2017 - 12.2017
- Organized and helped prepare materials for onsite and offsite events.
- Captured pictures and videos of training athletes to use for websites, social media and marketing collateral.
- Used Adobe Illustrator to design, create and distribute marketing materials, newsletters and email communications.
- Monitored social media platforms to discover feedback, ideas and trending news.
Education
Bachelor of Arts - Mass Communication, Public Relations
North Carolina Central University
Durham, NC05.2019
Skills
- Email Marketing: Strategy and Optimization
- Administrative Assistance
- Comprehensive Research and Content Creation for Social Media
- CRM Software
Timeline
Marketing Assistant
Quigg Engineering
08.2022 - 05.2023
Marketing Strategy Intern
Trajektory
03.2021 - 10.2021
Social Media Marketing Intern
Bellina Caetano
11.2020 - 03.2021
Content Creator Intern
Neighborhoods.com
01.2020 - 03.2020
Freelance Blogger
A Girl In The Locker Room
07.2019 - 03.2021
Radio Station Intern
North Carolina Central University, NCCU
01.2019 - 05.2019
Sports Information Office Intern
North Carolina Central University, NCCU
08.2017 - 12.2017
Bachelor of Arts - Mass Communication, Public Relations
North Carolina Central University