Dareonna Franklin
Chicago,IL
Summary
Effective Marketing Professional and Mass Communication - Public Relations graduate demonstrating success spanning four years. Proficient in developing and executing data-driven marketing strategies to enhance brand visibility and drive audience engagement. Skilled in leveraging social media, SEO, and content marketing to achieve business objectives.
Overview
4
4
years of professional experience
Work History
Operations Associate
Cresa
07.2024 - Current
- Assisted with client and broker support, organizing and preparing for in-house client meetings. Maintaining client and event databases - ensuring smooth communication and seamless event execution.
- Advised the marketing team on developing impactful content for social media platforms such as LinkedIn and internal events.
- Planned and contributed to the execution of creative event themes for both in-office employee engagement activities (e.g., happy hours, holiday parties, and monthly team-building events) and monthly client-facing meetings, ensuring meaningful interactions and positive experiences for all attendees.
Game Night Staff - Marketing
Los Angeles Clippers
09.2023 - 04.2024
- Crafted and implemented game night promotional strategies, boosting fan engagement and enhancing the game-day experience.
- Partnered with social media influencers to amplify game day atmosphere.
- Applied strong analytical skills to monitor and analyze fan feedback, transforming insights into actionable strategies for continuous improvement.
Marketing Assistant
Quigg Engineering
08.2022 - 05.2023
- Drafted and edited high-impact proposals, contributing significantly to the successful acquisition of civil engineering projects.
- Curated and created digital content for social media platforms and the company website, boosting visibility.
- Participated in the creation of engaging marketing resources to support business development efforts.
Marketing Strategy Intern
Trajektory
03.2021 - 10.2021
- Organized and prepared materials for onsite and offsite events, ensuring everything ran smoothly and left a positive, lasting impression on clients and stakeholders.
- Enhanced the brand's image by creating effective visuals and strategically incorporating them into marketing resources.
- Actively managed social media platforms, monitoring audience feedback and tracking trends to uphold an engaging and adaptive online presence.
Social Media Marketing Intern
Bellina Caetano Jewelry
11.2020 - 03.2021
- Conducted daily updates to social media profiles, strategically boosting the company's online presence and audience engagement.
- Organized detailed keyword research and evaluated competitor SEO and PPC strategies to identify opportunities for improvement.
- Assisted with in-depth research on relevant industry trends, contributing to the increase of engaging social media content.
Education
Bachelor of Arts - Mass Communication - Public Relations
North Carolina Central University
Durham, NC05.2019
Skills
- Marketing Expertise: Marketing strategy, SEO/SEM, content creation, social media management, email marketing
- Software Knowledge: Adobe Illustrator, WordPress, Microsoft Office (Word, Excel, PowerPoint), Canva, AI tools, Google Analytics, CRM platforms
- Event Planning & Coordination
- Verbal/Written Communication
- Collaboration
- Data Analytics & Analysis
- Creativity
- Adaptability
- Relationship building
- Market Research
- Detail-Oriented
- Problem-Solving
- Critical Thinker
Timeline
Operations Associate
Cresa
07.2024 - Current
Game Night Staff - Marketing
Los Angeles Clippers
09.2023 - 04.2024
Marketing Assistant
Quigg Engineering
08.2022 - 05.2023
Marketing Strategy Intern
Trajektory
03.2021 - 10.2021
Social Media Marketing Intern
Bellina Caetano Jewelry
11.2020 - 03.2021
Bachelor of Arts - Mass Communication - Public Relations
North Carolina Central University
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