Summary
Overview
Work History
Education
Skills
Tools & Platforms
Certification
Languages
Timeline
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Daria Kharchenko

Summary

Dynamic professional with a strong focus on e-commerce strategy, conversion optimization, and UI/UX development. Proven track record in driving user engagement and enhancing online sales through innovative solutions and data-driven insights.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Founder

KhardCode
Fort Lauderdale
11.2025 - Current
  • Delivered conversion-optimized websites and layouts, resulting in increased user engagement.
  • Executed strategic search engine optimization, enhancing website visibility and driving organic traffic.
  • Developed and optimized complete e-commerce solutions to elevate online sales and improve user experience.
  • Provided full-service web design and development, addressing diverse client needs effectively.

Ecom Team Lead & CRO UI/UX Specialist

Tlf Apparel
Fort Lauderdale
12.2025 - 04.2026
  • Owned end-to-end ecommerce strategy, enhancing website performance and driving revenue growth through UX optimization.
  • Led full product upload and launch process in Shopify, ensuring seamless execution.
  • Defined and executed A/B testing roadmap to improve conversion rates.
  • Directed UI/UX strategy and optimized website layout for enhanced customer engagement.
  • Build new components and innovative experiences using AI tools
  • Conducted comprehensive data analysis to identify trends and insights.

Conversion Rate Optimization | UI/UX Specialist

Tlf Apparel
Fort Lauderdale
09.2024 - 12.2025
  • Conducted comprehensive site audits to identify usability issues and growth opportunities.
  • Developed and executed A/B tests alongside a complete roadmap.
  • Monitored KPIs, including conversion rates, average order value, and bounce rates.
  • Analyzed user behavior using heatmaps and scroll maps for insights.
  • Designed interfaces that maximized conversion rates through user-centered approaches.

Education

BBA - Business Management

Kyiv National Economic University
Kyiv, Ukraine
05-2023

Skills

  • E-commerce strategy
  • Conversion optimization
  • Web design
  • UI/UX development
  • SEO implementation
  • Business development
  • A/B testing
  • User research
  • Data analysis
  • Strategic thinking
  • Problem solving

Tools & Platforms

  • Shopify Plus
  • Lovable AI
  • Okendo, Klaviyo, Gorgias, Rivo, FourSixty
  • Convert, Crazy Egg, Heatmap, Kimonix
  • Figma

Certification

  • CXL School - Conversion Rate Mini Degree

Languages

English
Full Professional
Ukrainian
Native/ Bilingual
Russian
Native/ Bilingual

Timeline

Ecom Team Lead & CRO UI/UX Specialist

Tlf Apparel
12.2025 - 04.2026

Founder

KhardCode
11.2025 - Current

Conversion Rate Optimization | UI/UX Specialist

Tlf Apparel
09.2024 - 12.2025

BBA - Business Management

Kyiv National Economic University
Daria Kharchenko