Daria Kharchenko
Summary
Dynamic professional with a strong focus on e-commerce strategy, conversion optimization, and UI/UX development. Proven track record in driving user engagement and enhancing online sales through innovative solutions and data-driven insights.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Founder
KhardCode
Fort Lauderdale
11.2025 - Current
- Delivered conversion-optimized websites and layouts, resulting in increased user engagement.
- Executed strategic search engine optimization, enhancing website visibility and driving organic traffic.
- Developed and optimized complete e-commerce solutions to elevate online sales and improve user experience.
- Provided full-service web design and development, addressing diverse client needs effectively.
Ecom Team Lead & CRO UI/UX Specialist
Tlf Apparel
Fort Lauderdale
12.2025 - 04.2026
- Owned end-to-end ecommerce strategy, enhancing website performance and driving revenue growth through UX optimization.
- Led full product upload and launch process in Shopify, ensuring seamless execution.
- Defined and executed A/B testing roadmap to improve conversion rates.
- Directed UI/UX strategy and optimized website layout for enhanced customer engagement.
- Build new components and innovative experiences using AI tools
- Conducted comprehensive data analysis to identify trends and insights.
Conversion Rate Optimization | UI/UX Specialist
Tlf Apparel
Fort Lauderdale
09.2024 - 12.2025
- Conducted comprehensive site audits to identify usability issues and growth opportunities.
- Developed and executed A/B tests alongside a complete roadmap.
- Monitored KPIs, including conversion rates, average order value, and bounce rates.
- Analyzed user behavior using heatmaps and scroll maps for insights.
- Designed interfaces that maximized conversion rates through user-centered approaches.
Education
BBA - Business Management
Kyiv National Economic University
Kyiv, Ukraine05-2023
Skills
- E-commerce strategy
- Conversion optimization
- Web design
- UI/UX development
- SEO implementation
- Business development
- A/B testing
- User research
- Data analysis
- Strategic thinking
- Problem solving
Tools & Platforms
- Shopify Plus
- Lovable AI
- Okendo, Klaviyo, Gorgias, Rivo, FourSixty
- Convert, Crazy Egg, Heatmap, Kimonix
- Figma
Certification
- CXL School - Conversion Rate Mini Degree
Languages
English
Full Professional
Ukrainian
Native/ Bilingual
Russian
Native/ Bilingual
Timeline
Ecom Team Lead & CRO UI/UX Specialist
Tlf Apparel
12.2025 - 04.2026
Founder
KhardCode
11.2025 - Current
Conversion Rate Optimization | UI/UX Specialist
Tlf Apparel
09.2024 - 12.2025
BBA - Business Management
Kyiv National Economic University