Daria Panfilova

Netology is one of the top EdTech companies on a Russian market, which provides education for adults. It was founded in 2011 and has more than 10K active users monthly.

Responsibilities:

- creating a structure for the product team, managing the product team (6 product managers)
- creating a product vision and product strategy
- constructing a system of metrics and product analytics

Achievements:

- increased Retention 2nd week by 9% (82% -> 91%)

- reduced churn of the first 3 month by 5% (33% -> 28%)

- defined product metrics and goals, incl NPS and CSI metrics

- defined product growth strategy for 2022-2026
- defined product goals and OKRs for 2022

- defined a structure for the product team, hired 4 new product managers

Chatfuel is the no-code chatbot platform for Facebook, Instagram, and Messenger with a mission to simplify the way businesses communicate with their customers via conversational marketing and messaging. It was founded in 2015 and has more than 100M users and over a billion conversations each month.

Responsibilities:

- managing the product team (4 product managers, 4 designers, UX researcher, UX writer, product marketing manager)

- creating a product vision and product strategy

- constructing a system of metrics and product analytics

- creating product marketing strategy

- managing the analytical team (4 product analysts, Data Engineer)

Achievements:
- increased revenue by 5% MoM

- defined product growth strategy for 2021-2022

- defined product goals and OKRs for 2021

- rebuilt the product team, hired 3 new product managers

- defined goals and OKRs for 2021 for analytical team

Avito.ru is the most popular classifieds site in Russia and is the second biggest classifieds site in the world after Craigslist. It has more than 10.3 million unique daily visitors with 500,000 new ads daily (overall ads are about 60 million active listings).

Products: my product's purpose is automatization of data upload to the Avito platform.

Responsibilities:

- managing the development team (8 engineers)

- creating a vision and product strategy

- constructing a system of metrics and product analytics

- improving customer journey

Achievements:

- increased Y2Y active paying sellers by 62% (this figure was 11% before I joined Avito)

- increased Y2Y revenue by 20%

- increased Y2Y active items by 30%

Sberbank is a state-owned Russian banking and financial services company, the largest bank in Russia and Eastern Europe, and the third largest in Europe, ranked 33rd in the world.

Products: “Data Supermarket” (an internal web-portal), “Data Services” (an internal service for data preparation)

Responsibilities:

- managing the development team (10 remote engineers)

- creating a concept, vision and product strategy

- constructing a system of metrics and product analytics

- defining a roadmap for product development

Achievements:

- significantly increased user satisfaction of the “Data Services” from 4.5 to 4.95

- successfully launched “Data Supermarket” from scratch: from the idea generation phase to the MVP

Responsibilities:

- managing a team of Data Scientist (5 employees)

- generation, development and launch of ML-ideas that bring values for business units

- managing incoming requests for ad-hoc analysis

- managing of customers’ expectations and solving of various issues

Achievements:

- built Data Scientist team and set up all processes

- implemented and maintained more than 10 models in banking processes

MTS is the largest mobile network operator in Russia, operating on GSM, UMTS and LTE standards. As of Q2 2020, the company serves over 84.9 million subscribers in Russia, Armenia and Belarus.

Responsibilities:

- applying statistical and algebraic techniques to interpret key points from gathered data
- scaling analytical capabilities across all business areas, evolving analytics to influence bank's strategic planning and executives' decision-making
- creating and cultivated test and learn culture among CRM and digitization groups, creating and executing structured experimentations based on data-driven and market ideas
- performing customer segmentations, leveraging analytics to improve marketing campaign targeting