Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Darian Cruz

Summary

Results-driven Marketing Programs Manager with a strong background in developing and executing comprehensive multi-channel marketing strategies across various industries. Experienced in leading market research efforts, optimizing campaigns, and providing strategic guidance to marketing teams. Proven track record of driving business growth, increasing customer retention, and generating significant revenue for SaaS businesses.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Programs Manager

Fullsteam Operations
04.2023 - Current
  • Develop comprehensive marketing strategies across multiple business units.
  • Lead market research efforts to inform strategic planning.
  • Create and optimize marketing campaigns across various digital channels.
  • Provide strategic guidance to marketing teams within each business unit.
  • Assist multiple business units in creating successful marketing programs for their customers.
  • Build marketing teams within business units to offer marketing services as an upsell option, increasing both customer revenue and Fullsteam's payment processing revenue.

Digital Marketing Strategist

Fullsteam Operations
04.2023 - 05.2024
  • Collaborated with a team to increase SaaS business unit lead generation.
  • Worked with approximately 20 of Fullsteam's business units to increase inbound qualified lead volume.
  • Implemented successful digital marketing strategies, leading to a promotion to Marketing Programs Manager.

Marketing and Business Development Specialist

NTACT Operations
01.2020 - 01.2023
  • Built strategic relationships with clients, vendors, and potential clients in the Energy Sector.
  • Developed comprehensive marketing strategies to generate new business opportunities and RFQs.
  • Managed online presence, including social channels, website, and paid advertising.
  • Designed new sales materials such as pitch decks, brochures, and articles.
  • Worked with professional organizations, clients, and vendors to sponsor community events and networking opportunities to build relationships and improve PR for the business.
  • Enhanced team productivity by streamlining processes and implementing time-saving strategies.

Education

BBA - Marketing

The University of Texas At San Antonio
San Antonio, TX
12.2019

Skills

  • PPC Marketing
  • Search Engine Optimization
  • Conversion Rate Optimization
  • Marketing Analytics
  • Market Research Analysis
  • Communication

Accomplishments

    Event Rental Systems:

  • Leveraged multi-channel marketing strategies to increase inbound SQLs by 35% YoY.
  • Achieved record new won deals and revenue generation, meeting and exceeding corporate goals.

Certification

  • Professional Certificate in Digital Marketing - Digital Marketing Institute
  • PCM Digital Marketing - American Marketing Association

Timeline

Marketing Programs Manager

Fullsteam Operations
04.2023 - Current

Digital Marketing Strategist

Fullsteam Operations
04.2023 - 05.2024

Marketing and Business Development Specialist

NTACT Operations
01.2020 - 01.2023

BBA - Marketing

The University of Texas At San Antonio

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Darian Cruz