Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
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Darianny De Los Santos

Yonkers,NY

Summary

Tech-savvy marketing and communications professional with a strong background in social media management, content creation, and digital strategy. Proficient in leveraging data analytics, automation tools, and design software to optimize engagement and streamline content delivery. Adept at integrating technology with marketing to enhance user experience, accessibility, and audience reach.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Communications Coordinator

Westchester Board Of Legislators
White Plains, New York
02.2024 - Current
  • Develop and implement SEO-driven engagement strategies, leveraging keywords, hashtags, comments, and tagging to maximize visibility.
  • Track and analyze key performance metrics (impressions, engagement, follower growth) to refine strategies and improve audience reach.
  • Develop and design personalized eNews and standalone campaigns for all 17 legislators, leveraging Lyris for email automation.
  • Attend training sessions, and implement new tools to stay updated on platform enhancements for the BOL.
  • Advised and supported the communications team during strategy development meetings.
  • Attend community events, press conferences, and Board meetings to document key moments through photography and videography, creating content that highlights the Board’s impact and engagement with constituents.
  • Expanded social media engagement by 400% across Instagram, Facebook, YouTube, and Twitter/X.

Social Media Manager

Women's Empowerment Institute
New York, NY
10.2021 - 01.2024
  • Created engaging content for multiple social media platforms, like Instagram, Facebook, and LinkedIn.
  • Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
  • Implemented SEO best practices in social media content to improve visibility and drive website traffic.
  • Researched and prepared information for presentations to high-level executives.

Education

Bachelor of Science - Computer Sciences

Monroe College
Bronx, NY
06-2020

Skills

  • SEO strategies
  • Content creation
  • Engagement metrics
  • Team collaboration
  • Project coordination
  • Strategic planning
  • Email Marketing Platform: Lyris
  • Social Media Management
  • Content Management System: Joomla
  • Design Software: Canva
  • Microsoft Office Suite

Languages

Spanish
Native/ Bilingual

Certification

  • Network+ (Training only)

Timeline

Communications Coordinator

Westchester Board Of Legislators
02.2024 - Current

Social Media Manager

Women's Empowerment Institute
10.2021 - 01.2024

Bachelor of Science - Computer Sciences

Monroe College

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