Summary
Overview
Work History
Education
Skills
Accomplishments
Training
AREAS OF EXPERTISE
ABOUT ME
Timeline
Generic

Darin T. Peterson

Derby,USA

Summary

Dynamic sales executive with over 20 years of expertise in business development, account management, and sales strategy across diverse industries. Proven track record of driving revenue growth, cultivating client relationships, and leading high-performing teams to exceed targets. Skilled in engaging complex, multi-divisional organizations and Fortune 500 clients, with a strong ability to present and consult at the executive level. Committed to leveraging data analytics and market research to develop targeted sales initiatives that enhance customer engagement and retention while fostering strategic relationships aligned with organizational goals.

Overview

23
23
years of professional experience

Work History

Vice President of Sales

LodgingIQ
11.2022 - Current
  • Designed and produced all sales collateral, developed the company website, and established efficient client onboarding processes.
  • Researched and identified specific client industries we would make the most immediate impact.
  • Developed and executed a client acquisition strategy for a new startup, enabling rapid onboarding and immediate revenue generation.
  • Secured key accounts with targeted presentations, strengthening brand awareness amongst industry leaders.
  • Increased sales revenue by developing and implementing innovative sales strategies.

Sales Manager

Roomex
02.2021 - 11.2022
  • Company Overview: (Purchased by CLC Lodging in 2022, I chose not to return to CLC Lodging)
  • Oversaw Roomex (Dublin, IE), launch into the US market.
  • Developed and implemented sales and marketing partnerships to ensure immediate growth and market penetration.
  • Trained and developed US team counterparts to sell the Roomex product in current US market.
  • Product research to define what industries the Roomex product would make the most immediate impact.
  • Managed partnership with GBTA (Global Business Travelers Association), as well as other industry partners.

Director of Sales and Marketing

Advanced Personnel
03.2019 - 11.2022
  • Ensured staffing was being optimized for our clients.
  • Managed over 50 employees at a time, making sure they were performing and reporting to their contracted employers.
  • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
  • Analyzed sales and marketing data for improved strategies on obtaining new clients.
  • Created customized solutions for clients based on results of needs analysis.

Senior Sales Specialist

CLC Lodging
01.2007 - 01.2019
  • Designed and executed digital marketing process that increased new clients and generated incremental revenue.
  • Performed sales prospecting and obtained clients through detail research, data analysis, industry trends.
  • Managed client sales database and sales funnel while working active client list with hundreds of prospects.
  • Prepared and distributed cost proposals and comparisons for potential clients.
  • Trained and developed multi-member sales team on products and selling techniques.
  • Designed and executed a companywide sales prospecting strategy that significantly accelerated access to executive-level decision makers, surpassing traditional methods.
  • Expanded customer base by identifying new business opportunities and conducting targeted prospecting efforts.

QuickPay Manager

CLC Lodging
01.2003 - 01.2007
  • Collaborated with hotel management companies and owners to sell CLC Lodging payment processing options.
  • Created and implemented marketing collateral and email campaigns to promote CLC Lodging products and increase customer awareness.
  • Consistently surpassed company performance goals.
  • Key Accomplishments:
  • Secured eight new long-term hotel partner agreements.
  • Increased electronic processing from 63% to 85% in less than two years through direct collaboration with hotel owners and management groups.

Education

Business Administration

Emporia State University
Emporia, Kansas

Skills

  • Customer success account management
  • SaaS implementation professional with
  • Sales support management
  • Experience in working with complex, Fortune 500, multi-divisional, and international companies
  • Targeted customer outreach
  • Proficient in collaboration and facilitating client onboarding
  • Strong analytical skills and experienced in consumer insights
  • Sales growth strategies
  • Client relationship expansion
  • Customer relationship management
  • Market research strategist
  • Strategic lead generation

Accomplishments

  • Acknowledged as Sales Person of the Year in 2012 out of over 200.
  • President's Club winner for multiple years at CLC Lodging.
  • Nationally recognized on Global Business Travelers New Trends in Project-Based Business Travel podcast.
  • Consistent other awards for achieving sales goals and excellence.

Training

  • Buyer Focused Selling
  • SPIN Selling
  • VITO Courses
  • Microsoft Office proficient
  • SalesForce proficient

AREAS OF EXPERTISE

  • Business Development
  • Account Development & Growth
  • Building Relationships
  • Sales Prospecting
  • Exceeding Revenue Goals
  • Marketing Campaigns
  • Negotiations
  • Client Satisfaction & Retention
  • Market Research

ABOUT ME

For the past 10 years, my wife and I have fostered over 100 children. Additionally, we have spoken on many foster parent panels and advocated for foster children's rights. We have been members of OneChurch in Derby, KS for over 10 years as well, where I serve on the Deacon board. I believe it's my responsibility to be responsible for positive change both inside and outside of the office.

Timeline

Vice President of Sales

LodgingIQ
11.2022 - Current

Sales Manager

Roomex
02.2021 - 11.2022

Director of Sales and Marketing

Advanced Personnel
03.2019 - 11.2022

Senior Sales Specialist

CLC Lodging
01.2007 - 01.2019

QuickPay Manager

CLC Lodging
01.2003 - 01.2007

Business Administration

Emporia State University

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