Darius Bell
Brand & Social Media Director
Fort Collins,CO
Summary
Forward thinking creative with a love for helping entrepreneurs and brands connect with the people who will care most. The world of business is longing for authenticity, creativity, and empathy. Marketers of all kinds must answer the call. The future of commerce belongs to bold, creative, and genuine brands.
Overview
10
10
years of professional experience
2
2
years of post-secondary education
Work History
Director of Brand and Social Media
ABC Fintech
Chicago, IL
10.2021 - Current
- Led formation of brand strategy, brand identity, and brand messaging.
- Co-leading multichannel marketing strategy with CMO across social, email, web, newsletters, and podcast.
- Responsible for all engagement with people who interact with ABC Fintech ie social, organic and paid marketing campaigns.
- Regularly collaborate with CMO and CEO to identify new strategic opportunities to increase brand awareness.
- Coordinate with graphic designers and video specialist to create brand specific content.
- Responsible for creation of company podcast.
- Regular data and performance reporting to executive leadership.
- Led marketing efforts to raise $330K of working capital in 4 months.
- Increased overall social reach by 200% to date.
- Increased overall social engagement by 56% to date.
Lead Social Media and Branding Strategist
Madwire | Marketing 360
Fort Collins, CO
08.2020 - 09.2021
- Shifted brand strategy from sales only to storytelling and community building.
- Responsible for implementing brand strategy across company social media platforms.
- Responsible for pre, recording, and post production of video/audio content.
- Created and co-hosted company's podcast. Recorded 50 episodes in 9 months.
- Identified and led in-house talent to improve and increase content production.
- Data-driven performance analysis: engagement, audience growth, viewership, leads, messages.
- Oversaw all engagement on our content ie comments and DM's.
- During my time of leading we grew(year over year): total audience by 18%, total posting by 76%, total engagement by 20%, engagement per impression by 49%, and overall video viewership by 700%.
- Generated 100 organic leads per month that converted around 40%, accounting for 60K in additional monthly revenue for Marketing 360.
Marketing Success Manager
Madwire | Marketing 360
Fort Collins, CO
01.2018 - 09.2020
- Managed $85K in monthly revenue.
- Part of team that managed $1.2MM in monthly revenue.
- Personal book contained over 100 small business accounts.
- Developed omni-channel marketing strategies for every client.
- Responsible for defining clear objectives, budget setting, and hitting performance benchmarks.
- Directed small teams of specialists(seo, video, social, crm, email, dev) in implementing and improving client strategies.
- Responsible for all ad spend, data analysis, and campaign optimization in paid marketing strategies.
- Maintained high level of knowledge of available digital platforms and best practices.
- Regularly strategized with fellow executives to improve client performance.
- Led inter-department collaboration sessions to improve overall team performance.
- Spearheaded Website UX & Search Engine Optimization for each client.
- Served as team Treasurer and Captain of all internal sales and company competitions.
Coach | Creative Consultant
Beautifully Savage, LLC.
Fort Collins, CO
03.2016 - 06.2020
- Led group and private boxing instruction.
- Collaborated with ownership on company's social media strategy.
- Developed branded merchandise.
- Oversaw facility operations.
- Increased average class attendance from 6 to 15 people per.
- Consistently recognized as "most popular" coach from ownership due to my commitment to our people, craftsmanship in leading people in their personal fitness journey, and intangibles I brought to beautifully savage.
- To this day, I am still serve as consultant to ownership on brand development and team leadership.
Operations Specialist
Lamar Advertising
Fort Collins, CO
01.2017 - 01.2018
- Responsible for 20-25 different billboard replacements daily throughout Colorado.
- Displayed efficient vehicle operation and installation times.
- Maintained high standards, departing with 0 performance or vehicle violations.
- Installed out of home advertising throughout Colorado amidst significant differences in climate and structure types.
- Managed inventory.
- Adherence to OSHA and Lamar Advertising Employee Safety Standards.
- Collaborated with sales team on regular basis for improved client experience.
- Trained new employees.
Education
High School Diploma -
Farmington High School
Farmington, MN 01.2005 - 06.2007
Skills
Omni-channel Marketing Strategy
Brand Strategy
Social Media Strategy
Social Media Advertising
Social Media Content Production
Copywriting
Google Ads
Google Analytics
Team Leadership
Verbal & Written Communication
Public Speaking
Adobe Premiere Pro
Curiosity
Empathy
Timeline
Director of Brand and Social Media
ABC Fintech
10.2021 - Current
Lead Social Media and Branding Strategist
Madwire | Marketing 360
08.2020 - 09.2021
Marketing Success Manager
Madwire | Marketing 360
01.2018 - 09.2020
Operations Specialist
Lamar Advertising
01.2017 - 01.2018
Coach | Creative Consultant
Beautifully Savage, LLC.
03.2016 - 06.2020
High School Diploma -
Farmington High School
01.2005 - 06.2007