Summary
Overview
Work History
Education
Skills
Timeline
Generic

Darius Bell

Fort Collins,CO

Summary

An entrepreneurial brand-driven business mind with a passion for leveraging creativity and humility in marketing, sales, and leadership. The future of business will always belong to boldly creative and people-centric brands, companies, and entrepreneurs. Even with the rapid expansion of Artificial Intelligence that is happening around us.

Overview

9
9
years of professional experience

Work History

Co-Founder & CMO

Clearly Acquired
09.2022 - Current
  • GTM strategy formation, implementation, and ongoing optimization.
  • Brand positioning and strategy.
  • Creation of sales and marketing automation.
  • Collaborating in sales, user feedback, and software demoing efforts.
  • Oversee a three-person marketing team.
  • Multichannel management and content production.
  • Currently average of 4.5% conversion rate on monthly website traffic.
  • Generated just over 18k organic search impressions in a 12-month span at a %5 CTR, mostly as a one-man show.
  • SaaS co-founder bootstrapping from the ground up.
  • Co-produced 300+ newsletters with an open rate floating between 52-57%.
  • Produced 355 long-form YouTube videos and 405 YouTube shorts, excluding any posting on other platforms.

Director of Marketing and Brand

ABC Fintech
10.2021 - 10.2022
  • Responsible for creating a multi-channel marketing strategy, brand strategy, brand identity, and brand messaging.
  • Spearheaded multichannel communications: PPC, social, email, website, newsletters, and podcasts.
  • Responsible for organic social communications; sales, fundraising, marketing, etc.
  • Regularly led CMO and CEO to identify new strategic opportunities to increase brand awareness.
  • Regularly collaborated with graphic designers and video specialists to create brand-specific content.
  • Spearheaded pre, recording, and post-production efforts for the company podcast. (20+ episodes)
  • Led marketing efforts to raise $430K of working capital in 4 months.
  • Increased total social reach by 200% to date.
  • Increased social engagement by 56% to date.
  • Grew organic traffic to 500+ new user sessions per month.
  • Assisted in recruiting, hiring and training of team members.
  • Facilitated cross-company collaboration for improved positioning and decision-making in marketing.

Lead Brand & Content Strategist

Madwire | Marketing 360
08.2020 - 09.2021
  • Shifted brand focus from impersonal selling to storytelling, community, and value delivery before it was trendy to speak of.
  • Lead brand strategy across the company's social media platforms.
  • Spearheaded pre, recording, and post-production of 95% of video/audio content.
  • Established and co-hosted the company's podcast. (51 episodes)
  • Analyzed content performance: engagement, audience growth, viewership, leads, messages.
  • Led all organic social communities. (6 platforms)
  • Led a 5-person team in multichannel brand positioning for a $100M ARR company.
  • During my time of leading we grew(year over year): total audience by 14%, total posting by 76%, total engagement by 20%, engagement per impression by 49%, and overall video viewership by 700%.
  • Generated an average of 100 organic social leads per month that converted around 40%, accounting for 80K in additional monthly revenue for Marketing 360.

Marketing Success Manager

Madwire | Marketing 360
01.2018 - 09.2020
  • Managed $85K-$100K on average in monthly revenue.
  • Part of a team that managed $1.2MM in monthly revenue.
  • Personal book contained 116 small business accounts.
  • Responsible for multi-channel marketing strategy and brand positioning for each marketing account.
  • Oversaw small teams of specialists(SEO, video, social, CRM, email, ads) in implementing and optimizing client strategies, campaigns, and assets for each marketing account.
  • Responsible for all media buying and budget management for each marketing account.
  • Website UX/Search Engine Optimization.
  • Copywriting.
  • Frequently met sales and client retention goals pertaining to my book each month.
  • Served as team treasurer for extracurricular events, projects, and gear.

Coach | Creative Consultant

Beautifully Savage, LLC.
03.2016 - 06.2020
  • Led group and private boxing instruction.
  • Collaborated with ownership on company social media strategy.
  • Developed branded merchandise.
  • Oversaw facility operations.
  • Increased average class attendance from 6 to 15 people per.
  • Consistently recognized as "most popular" coach from ownership due to my commitment to our people, craftsmanship in leading people in their personal fitness journey, and intangibles showcased in member experience.
  • Active advisor to ownership on brand development and team leadership.

Operations Specialist

Lamar Advertising
01.2017 - 01.2018
  • Responsible for 20-25 different billboard replacements daily throughout Colorado.
  • Displayed efficient vehicle operation and installation times.
  • Maintained high standards, departing with 0 performance or vehicle violations.
  • Installed out of home advertising throughout Colorado amidst significant differences in climate and structure types.
  • Managed inventory.
  • Adherence to OSHA and Lamar Advertising Employee Safety Standards.
  • Collaborated with sales team on regular basis for improved client experience.
  • Trained new employees.

Education

High School Diploma -

Farmington High School
Farmington, MN
07.2007

Skills

  • Multichannel Marketing
  • Brand Management
  • Social Media Content Production
  • Social Media Advertising
  • Copywriting/Editing: Web, Email, Advertising, Social
  • Sales
  • Entrepreneurial Leadership
  • Google Ads & Analytics
  • Meta Business Suite
  • Podcast Production
  • Social Video Editing
  • EOS/Company Culture
  • Google Workspace
  • GoHighLevel
  • Teachability
  • Systems Thinking

Timeline

Co-Founder & CMO

Clearly Acquired
09.2022 - Current

Director of Marketing and Brand

ABC Fintech
10.2021 - 10.2022

Lead Brand & Content Strategist

Madwire | Marketing 360
08.2020 - 09.2021

Marketing Success Manager

Madwire | Marketing 360
01.2018 - 09.2020

Operations Specialist

Lamar Advertising
01.2017 - 01.2018

Coach | Creative Consultant

Beautifully Savage, LLC.
03.2016 - 06.2020

High School Diploma -

Farmington High School

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