Summary
Overview
Work History
Education
Skills
Timeline
Generic

DARLA ADAIR

Wildomar,CA.

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

17
17
years of professional experience

Work History

Business Development Associate

IdentityIQ
Temecula, CA
01.2020 - 02.2022
  • Enhanced sales techniques and marketing plans to strengthen business development efforts.
  • Boosted revenue by bringing in and cementing relationships with new clients and optimizing servicing of existing customer accounts.
  • Developed business pipeline using cold and warm techniques.
  • Negotiated contracts and closed sales with new and existing clients.
  • Maintained extensive knowledge of company products and services to provide top-notch expertise to customers.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Arranged potential client contacts, cultivated relationships and followed through all service needs.
  • Sought out and engaged with customers to drive sales and service using suggestive selling.
  • Applied core knowledge to effectively communicate sensitive or technical information while adhering to regulatory guidelines.

Wine Club Manager

Oak Mountain Winery
Temecula, CA
01.2017 - 05.2018
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Built and strengthened strategic relationships with vendors.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Created printed marketing materials designed to drive campaigns.
  • Increased profit margins by 15% through maximizing new product introductions.
  • Wine Club billing including new customer set-up in system.
  • Processing quarterly Wine Club shipments.
  • Assure growth in the Wine Club memberships by both increasing new members and minimizing cancellations.
  • Answered customer questions about products and services, helped locate merchandise and promoted key items.
  • Developed strong rapport with customers and created positive impression of business.

Pharmaceutical Biller

Medical Practice Management Resources
Temecula, CA
09.2016 - 07.2017
  • Compound pharmacy using Digital RX
  • Input customers demographics
  • Request and obtain prior authorizations
  • Generate and submit claims for services rendered, post payments received
  • Follow all applicable government regulations including HIPAA
  • Effectively communicate with Pharmacists, intake coordinator, insurance companies and patients
  • Knowledgeof medical terminology, diagnosis and billing codes and insurance certif ication.

Red Robin Gourmet Burgers & Brews
Menifee, CA
01.2015 - 01.2017
  • Dedicated to ensuring customer satisfaction by remaining accessibleand friendly
  • Exceptional interpersonal and teambuilding skills with an aptitude for building rapport with a diverse range of customers, managers, and colleagues; talent for quickly resolving issues priorto escalation
  • Skilled atanticipating, identifying and fulf illing guest needs and clarifying special orders
  • Success multitasking while remaining professional and courteous infast-paced environments
  • Described product to customers and accurately explained details and care of merchandise
  • Assisted customers with food selection, inquiries and order customization requests
  • Scored intop 10% of employees in successful resolution of issues

Marketing Representative

Ruby's Diner
Costa Mesa, CA
05.2010 - 01.2014
  • Accurately totaled processed and collected payments using point-of-sale system handling money processing credit and debit cards making change and processing gift certificate cards and vouchers.
  • Worked with POS system to place orders, manage bills and handle complimentary items.Monitored fundraising effectiveness and suggested improvements, resulting in 25% increase in sales.
  • Strengthened outreach by coordinating events to maximize marketing initiatives.
  • Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
  • Coordinated with social media, public relations and other teams to execute product introductions.

Sales Account & National Account Manager

Immanuel Industries
Santa Ana, CA
05.2005 - 01.2012
  • Established new accounts through cold calling and personal visits to potential customers.
  • Contacted new and existing customers to discuss ways to meet needs through specific products and services.
  • Built strong client rapport to establish diversified network of connections.
  • Utilized in-depth understanding of strategic sales processes to increase revenue.
  • Drove business success by maintaining and applying current knowledge of sales, promotions and policies regarding payments, exchanges and security practices.
  • Created strategic brand building events to promote current product portfolio.
  • Trained staff on how to close sales in field.
  • Finalized sales deals and contracts.
  • Followed up with customers about customer service.
  • Negotiated prices, terms of sales and service agreements.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Education

Associate of Arts - Business

Palomar College
San Marcos, CA

Skills

  • New Product Information
  • Customer Consultations
  • Territory Expansion
  • Profit Target Achievement
  • Strategic Networking
  • Customer Service and Assistance

Timeline

Business Development Associate

IdentityIQ
01.2020 - 02.2022

Wine Club Manager

Oak Mountain Winery
01.2017 - 05.2018

Pharmaceutical Biller

Medical Practice Management Resources
09.2016 - 07.2017

Red Robin Gourmet Burgers & Brews
01.2015 - 01.2017

Marketing Representative

Ruby's Diner
05.2010 - 01.2014

Sales Account & National Account Manager

Immanuel Industries
05.2005 - 01.2012

Associate of Arts - Business

Palomar College

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DARLA ADAIR