Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic

Darlene Carter

Summary

  • University of Utah Ivory Boyer Real Estate Board Member
  • ULI Utah Advisory Board Member
  • Envision Utah Advisory Board Member
  • Former Co- Chair, Downtown Development Committee/ Downtown Alliance

Overview

19
19
years of professional experience

Work History

CEO/ President

CW Group
06.2017 - Current
  • Drove strategic direction and implementation for over $3 billion worth of residential development projects in 6 different business lines. Orchestrated seamless vertical integration between specialties, including architecture, design, land development, retail development, general contracting, and homebuilding.
  • Led the company's growth in Utah RE development, transforming the portfolio from modest beginnings into a dominant force with extensive experience in managing residential projects (250+ active or completed), lot deliveries (5000+), retail space developments (30+), and a dedicated team of 130+ employees.
  • Brand and community builder, Carter has successfully established CW URBAN as a standout urban/infill developer in Northern Utah and positioned COLE WEST HOME as the premier homebuilder in Southern Utah.
  • Led company-wide capital-raising efforts resulting in numerous programmatic institutional equity partnerships and $400 M of investments.
  • Demonstrated dynamic leadership and self-development of people and an authentic culture while navigating complex real estate dynamics. Cultivated trusted relationships and developed a loyal following through a people-first approach. Played a key role in the success of C.W. Group, an award-winning architecture and design company ranked #12 by Utah 100 in 2023 and recognized as a top 10 homebuilder.

Director of Sales/Regional Sales Manager

Henry Walker Homes/ Oakwood Homes of Utah
01.2012 - 06.2016
  • Create, drive and implement all aspect of company sales operation, vision and goals. Final year exceeded 2015 Stretch Sales and Closings Business Plan targets, achieving over $130 million in revenue and $90 million in closings. Led the Executive Team and was nominated as the Department of the Year.
  • Led sales team through successful acquisition and integration of Henry Walker Homes into Oakwood Homes
  • Designated as the market expert in all regional communities and responsible for formulating product strategies across company's portfolio.
  • Recruited and interviewed Regional Sales Managers, Inside Sales Associates, New Home Sales Counselors, and Head Trainer for the company. Ongoing motivation and evaluation of sales performance to ensure alignment with company and individual goals.
  • Worked closely with Division President to review and negotiate all sales contracts, while also being the primary signer for these contracts and addendums. Actively took charge as lead strategist for new community launches, involving the selection of product offerings and managing associated home revenue.

New Home Sales Consultant/ Project Manager

Henry Walker Homes/ Woodside Homes
06.2005 - 12.2011
  • Sales Associate cross selling into over 20 + communities along the Wasatch Front (specializing in Weber/ Davis County).
  • Acknowledged for exceptional abilities in prospecting, negotiating and closing real estate deals with a proven track record of surpassing sales goals. Achieved highest gross dollar sold company-wide, three out of 6 years in the position.
  • Managed end-to-end building process for clients, overseeing contract execution to closing.
  • Led start up for 3 out of 5 new home communities. Organized and consulted on marketing materials, logos, promotions, and incentives. Conducted competitive market analysis to determine price points. Networked with local realtors to promote new locations. Hosted grand opening events and planned periodic community events.

Education

Master's of Real Estate Development -

University of Utah
Salt Lake City, UT
06-2024

Bachelor of Arts - Public Relations- Journalism And Communication

Utah State University
Logan, UT
06-2005

Accomplishments

  • Utah Business Magazine 40 under 40 Honoree
  • Utah Business Magazine 30 Women to Watch Honoree

Timeline

CEO/ President

CW Group
06.2017 - Current

Director of Sales/Regional Sales Manager

Henry Walker Homes/ Oakwood Homes of Utah
01.2012 - 06.2016

New Home Sales Consultant/ Project Manager

Henry Walker Homes/ Woodside Homes
06.2005 - 12.2011

Master's of Real Estate Development -

University of Utah

Bachelor of Arts - Public Relations- Journalism And Communication

Utah State University

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Darlene Carter