Darlene Estrada
Floresville,TX
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of c-store market. Decisive leader with over 10 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level Manager position. Ready to help team achieve company goals.
Overview
15
15
years of professional experience
Work History
Lead
HEB Store
03.2018 - Current
- Devised successful product launches by overseeing end-to-end project management from conception to execution.
- Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Managed social media presence to foster community interaction and brand loyalty.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Learned and adapted quickly to new technology and software applications.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Worked flexible hours across night, weekend, and holiday shifts.
- Strengthened communication skills through regular interactions with others.
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Self-motivated, with a strong sense of personal responsibility.
- Organized and detail-oriented with a strong work ethic.
- Proved successful working within tight deadlines and a fast-paced environment.
- Gained strong leadership skills by managing projects from start to finish.
- book keeping skills
- merchandising
- making schedules for 3 years
Cashier. Cross Functional Rep, and Lead
HEB
05.2007 - 06.2016
- Handled multiple payment methods securely, minimizing discrepancies and potential losses.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Maintained a balanced cash drawer, ensuring accurate accounting at the end of each shift.
- Monitored self-checkout systems and provided help in resolving complex problems.
- Supported management in implementing operational improvements such as updated training manuals or revised schedules.
- Managed inventory levels effectively, reducing stock shortages and minimizing wastage.
- Operated cash register to record transactions accurately and efficiently.
- Worked with floor team and managers to meet wide range of customer needs.
- Processed refunds and exchanges in accordance with company policy.
- Identified and resolved discrepancies and errors in customer accounts.
- Streamlined checkout process for increased efficiency and reduced waiting times.
- Adapted quickly to new technologies implemented at POS systems, ensuring seamless transition periods for both staff and customers.
- Enhanced customer satisfaction by providing efficient and accurate cash transactions.
- Maintained current knowledge of store promotions and highlighted sales to customers.
- Welcomed customers and helped determine their needs.
- Restocked and organized merchandise in front lanes.
- Addressed customer needs and made product recommendations to increase sales.
- Exceeded productivity goals through consistent attention to detail and organization during busy shifts.
- Set up new sales displays each week with fresh merchandise.
- Handled cash with high accuracy and took care to check bills for fraud.
- Counted money in cash drawers at beginning and end of shifts to maintain accuracy.
- Resolved customer complaints professionally, leading to improved customer relations and loyalty.
- Prevented loss by vigilantly monitoring potential theft or fraud situations instore.
- Mentored new employees on cashier duties and best practices, improving overall staff performance.
- Helped customers complete purchases, locate items, and join reward programs.
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Used POS system to enter orders, process payments and issue receipts.
- Contributed to store success by maintaining high standards of cleanliness throughout the facility.
- Learned duties for various positions and provided backup at key times.
- Performed cash, card and check transactions to complete customer purchases.
- Conducted inventory counts by adding each item in stock and documenting in computer system.
- Collaborated with team members to achieve sales targets and maintain a clean, well-stocked store environment.
- Proactively addressed long lines by opening additional registers when necessary, enhancing customer experience.
- Answered questions about store policies and addressed customer concerns.
- Encouraged customers to make additional purchases by highlighting current deals and keeping lane well-stocked.
- Built relationships with customers to encourage repeat business.
- Stocked, tagged and displayed merchandise as required.
- Improved transaction speed without sacrificing accuracy by staying up-to-date on product pricing changes.
- Assisted customers with returns, refunds and resolving transaction issues.
- Greeted customers entering store and responded promptly to customer needs.
- Responded promptly to requests for assistance, spills and customer inquiries.
- Learned and adapted quickly to new technology and software applications.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Skilled at working independently and collaboratively in a team environment.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proved successful working within tight deadlines and a fast-paced environment.
- Organized and detail-oriented with a strong work ethic.
- Paid attention to detail while completing assignments.
- Worked effectively in fast-paced environments.
- Developed and maintained courteous and effective working relationships.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Strengthened communication skills through regular interactions with others.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Developed strong communication and organizational skills through working on group projects.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Gained strong leadership skills by managing projects from start to finish.
Education
Poth High School
Poth, TXSkills
- Customer Complaint Resolution
- Scheduling
- Vendor Relations
- Team Leadership
- Customer Service
spend as much time with my family
Hello my name is Darlene, I have worked for the C-store side for 15 years. I went from working part time, cross functional cashier to full time and becoming a Lead. In the years I've been here I've learned to run the store, make schedules, book keeping and working the deli kitchen.
I have been married 28 years and have 7 children (5 biological and 2 nephews)
I have 4 grandchildren and a beautiful daughter in law. My children have grown up with HEB and all are graduated and doing life. My Son who is the baby of the 5 is now a Marine. HEB has taught me to grow in so many areas. Even though my children are grown we are very close and do everything together, vacation, dinners out and at home. My big bunch are the most important people after God in my life.
Languages
Spanish
Full Professional
English
Full Professional
Timeline
Lead
HEB Store
03.2018 - Current
Cashier. Cross Functional Rep, and Lead
HEB
05.2007 - 06.2016
Poth High School