DARLENE MORGENSTERN
Warren,OH
Summary
My many years of experience in marketing lead me to become a problem-solving professional, quick to spot business opportunities and build lucrative partnerships. Expert at building long-term relationships, self-motivated, with a history of customer service, exceeding customers expectations and driving profits.
Overview
23
23
years of professional experience
Work History
Advertising Sales Representative
The Review Newspapers
Niles, Ohio
02.2024 - Current
- Developed advertising campaigns to meet client needs and market trends.
- Cultivated relationships with clients to understand their advertising goals.
- Responded promptly to customer inquiries via phone or email.
- Prepared presentations and proposals for prospective customers.
- Developed and maintained relationships with clients to ensure repeat business.
Advertising Sales Representative
Tribune
Warren, OH
02.2021 - 02.2024
- Explained to clients how specific types of advertising helped promote customer products, services and events.
- Responded promptly to customer inquiries via phone or email.
- Established numerous new accounts, boosting profits significantly.
- Researched industry trends in order to create effective sales pitches.
- Negotiated pricing following company procedures to close sales with new advertisers.
- Analyzed customer feedback in order to improve services offered by the company.
- Developed and maintained relationships with clients to ensure repeat business.
- Collaborated with creative teams on ad design concepts that meet client objectives.
- Upsold advertising packages and options to customers by making outbound sales calls.
- Delivered cost estimates on advertising plans and services to customers.
- Prospected and cold-called customers to develop new sales leads.
- Prepared presentations and proposals for prospective customers.
- Gathered data from competitors in order to identify areas of improvement for own company's offering.
- Reviewed customers' products, advertising history, and business to identify effective advertising solutions.
- Maintained detailed records of all sales activities including contacts, accounts, leads.
- Managed and retained existing client accounts.
- Collaborated with marketing team to develop promotional materials.
- Managed a portfolio of existing accounts while developing new ones as well.
- Generated leads through cold calling, emails, direct mailings.
- Used strong negotiation and persuasion skills to sell advertising products and services.
Interior Designer
Captive Home Design
Warren, OH
04.2019 - 01.2021
- Assisted with selecting appropriate materials such as paint colors, wall coverings, flooring options, lighting fixtures and window treatments.
- Worked closely with vendors to source products at competitive prices while maintaining quality standards.
- Maintained accurate records of all purchases made during a project.
- Consulted with clients regarding budget considerations when purchasing furniture or fixtures.
- Advised clients on how best to utilize available space within their homes or businesses.
- Managed multiple projects simultaneously while meeting tight deadlines set by clients.
- Attended regular meetings with team members throughout the duration of each project.
- Provided guidance on installation techniques for various types of products such as drapery rods or light fixtures.
- Developed and implemented design plans for residential clients, including selection of materials, finishes and furnishings.
- Created detailed skhes and drawings to illustrate design concepts to clients.
- Coordinated with contractors and other professionals on construction projects.
- Reviewed blueprints and structural specifications to determine the best interior design solution.
- Incorporated client feedback into designs to ensure satisfaction with end result.
- Collaborated with architects, builders, engineers and other designers to ensure successful project completion.
- Provided detailed estimates of material costs and time frames for each project.
- Conducted site visits to assess existing conditions prior to beginning a project.
- Researched current trends in furniture, fabrics, color palettes and accessories in order to recommend items that meet the client's style preferences.
- Selected furniture, light fixtures and accessories to create unique and inviting rooms to meet customer vision.
- Developed interior design concepts and prepared interior systems and finishes.
- Visited home sites when necessary to assess and fulfill customer needs.
- Collaborated closely with customers, adjusting plans to satisfy client needs and requirements.
- Assisted clients successfully by choosing furnishings consistent with preferences and budget.
- Provided information about available color palettes and helped select colors that reflected client personality and goals.
- Reviewed project costs, budgets and adherence to schedules.
- Gave clients information about strategies to keep spaces fresh and inviting.
- Researched concepts and followed industry trends to provide knowledgeable insight to clients.
- Created professional presentations to creatively communicate design intent and direction.
- Maintained accurate specifications for each project.
- Created custom design boards with attention to detail for visual representation, including samples of fabrics, wall finishes and flooring.
- Provided complimentary in-home consultations to prospective clients to gather ideas and promote design services.
- Coordinated movers and assistant stylists to complete project installations and styling.
- Expertly sourced fabrics and carpets to meet customers' expectations and budgets.
- Photographed completed interior design and staging projects to promote services and grow business.
- Used natural and artificial lighting strategies to highlight features and areas of rooms.
- Advised client on space planning, layout and use of furnishings or equipment.
- Researched and explored use of materials, technologies and products to incorporate into designs.
- Coordinated with contractors, architects and engineers to drive job success.
- Estimated material requirements and costs to present design to client for approval.
- Used computer-aided drafting and related software to produce construction documents.
- Subcontracted fabrication, installation and arrangement of carpeting and fixtures.
- Reviewed and detailed shop drawings for construction plans.
Technical Assistant
Kraftmaid Cabinetry
Middlefield, OH
06.2002 - 04.2019
- Assisted in the installation of hardware and software components, such as printers, scanners, and other peripherals.
- Configured network settings for computers and connected them to the company's local area network.
- Provided technical support to users by troubleshooting hardware and software issues.
- Provided assistance in developing reports related to cabinet shipments.
- Analyzed data flow between different assembly lines for constant flow of production and greatly improved infrastructure.
- Conducted research into emerging trends that could be beneficial to the organization's operations.
Education
High School Diploma -
Girard High School
Girard, OH05-1996
Skills
- Customer Relations Skills
- Data Entry Experience
- Team Development
- Staff Education And Training
- Account Management
- Invoicing Expertise
- Staff Management
- Report Running
- Invoicing Experience
- Quality Assurance Controls
- Tracking Spreadsheets
- Strategic Decision-Making
- Research Skills
Timeline
Advertising Sales Representative
The Review Newspapers
02.2024 - Current
Advertising Sales Representative
Tribune
02.2021 - 02.2024
Interior Designer
Captive Home Design
04.2019 - 01.2021
Technical Assistant
Kraftmaid Cabinetry
06.2002 - 04.2019
High School Diploma -
Girard High School