Summary
Overview
Work History
Education
Skills
Training
Timeline
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Darlene Shutovich

Brunswick,OH

Summary

Creative and customer-focused professional committed to providing exceptional salon experiences through hands-on training. Naturally goal oriented and a high performance critical thinker, able to implement location-specific training plans that attract new clientele and improve customer retention. Proven record of success researching, promoting, and providing training on new beauty products and driving sales. Highly successful at implementing and improving company KPIs. Strong communicator, able to collaborate with all organizational levels from project conception, execution, and review.

Overview

23
23
years of professional experience

Work History

Education Specialist

Epres
10.2024 - Current


  • Built strong relationships with clients, leading to repeat business and referrals.
  • Presentations/ Demos
  • Utilized upselling techniques effectively to maximize transaction value without compromising customer trust or satisfaction.
  • Business Development
  • Opening new salon doors
  • Brand awareness

Distributor Sales Consultant

Paul Mitchell - CosmoProf Beauty NE Ohio Territory
04.2022 - 07.2023
  • Orchestrate the B2B Sales for company products. Acquired new salon business by 20%
  • Demonstrated new product to new business prospects
  • Achieve sales goals utilizing education and sales resources
  • Communicate and promote business growth using different media tools and social media platforms.
  • Led business development thru increasing product knowledge and developing professional vendor relationships.
  • Proficient knowledge of inventory controls systems and visual merchandising.
  • Create organized workflow to efficiently service all customers.
  • Support all new initiatives with a growth mindset while also fostering positive change throughout the team.

Service Manager

Ulta Beauty
10.2020 - 05.2021
  • Led efforts in recruitment, BOPIS, UPT, loyalty (increased by 35%), credit (generated by 20%), stocking, supply ordering, up-selling (transformed by 30%), by coaching.
  • Managed 51% of business operations, overseeing Prestige, Salon, and Appliances.
  • Guided team to achieve a remarkable 38% sales increase within a single quarter.

District Education Manager

JCPenney Salon
02.2012 - 08.2020
  • Trained 300+ employees and salon managers in OH, PA, NY, and IA; implemented a new trademark for The InStyle Salon by JCPenney.
  • Facilitated meetings with 4 regional managers, 10 district managers, and 4 fellow educators.
  • Maintained a $11.8K budget for supplies, education expenses, and travel. Managed salon books and schedules for 30 employees and retained 200 personal clientele.
  • Coordinated recruiting events and stylist shows for IK participants.
  • Organized multi-district education classes across the US to achieve individual location goals. Trained 80% of district employees
  • Accelerated color sales by 30% after providing in-person salon training classes.
  • Analyzed weekly sales and education reports using Excel, KPI and Oracle.
  • Developed creative marketing strategies in collaboration with the corporate office to make continuing education for stylists more accessible.
  • Earned Top 5 sales position out of 45 educators by promoting services on Facebook and Instagram and reaching out to former clients (2015).

Master Designer

01.2002 - 01.2012
  • Collaborated with stylists and managers to deliver high-quality customer service. Served 500 clients.
  • Received All-Star Award for upselling hair services to new and existing clients.
  • Researched, promoted, and sold new products; drove product sales from 0 to $5K/year.
  • Provided coaching, mentoring, and consultation to 45 staff members.
  • Nominated out of 200 stylists for educator promotion due to styling skills and personal drive.

Education

Certification - Cosmetology

Cuyahoga Valley Career Center
Brecksville, OH

Skills

  • Sales
  • Presentation Skills
  • Networking
  • Employee Onboarding & Training
  • Leadership
  • Team Building
  • Customer Service
  • Negotiations
  • Business Development
  • Objection Handling
  • Data Entry
  • Project Management

Training

  • Speed of Trust
  • How to Relate to Others: Myers Briggs Assessment
  • The Top 20 and Over by Michael Cole
  • The 5 Dysfunctions of a Team
  • Effective Communication
  • Building Relationships Collaboration
  • Presentation Skills
  • MyGeneration

Timeline

Education Specialist

Epres
10.2024 - Current

Distributor Sales Consultant

Paul Mitchell - CosmoProf Beauty NE Ohio Territory
04.2022 - 07.2023

Service Manager

Ulta Beauty
10.2020 - 05.2021

District Education Manager

JCPenney Salon
02.2012 - 08.2020

Master Designer

01.2002 - 01.2012

Certification - Cosmetology

Cuyahoga Valley Career Center

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Darlene Shutovich