Darlene Thompson
Murfreesboro,TN
Summary
Dynamic Brand Development Specialist with expertise in brand strategy and messaging. Proven ability to drive impactful marketing campaigns and enhance customer engagement through creative direction and effective staff management.
Overview
18
18
years of professional experience
Work History
Freelance Graphic Designer & Consultant
Dars, LLC
Murfreesboro, TN
08.2025 - Current
- Executed design projects for print and digital media, enhancing brand presence and engagement.
- Consulted on wine selection and coordinated events for clients, ensuring memorable experiences.
- Pursuing AI certification as part-time student, with completion in fall 2026.
Founder/Owner/Operator/Sommelier
Vintage Vine 100 Wine Bar
Franklin, TN
01.2018 - 06.2025
- Executed business plan for successful company launch.
- Oversaw operations, including product development, marketing, sales, customer service, and finance.
- Developed brand identity through targeted marketing strategies and strategic product positioning.
- Managed daily operations to ensure efficient inventory management and exceptional customer service.
- Coordinated and oversaw wine tasting events to enhance customer engagement and elevate brand visibility.
- Trained staff on wine knowledge and customer service skills to improve performance.
Creative Director
The Jaeckle Centre
Thompson's Station, Tennessee
02.2013 - 02.2018
- Managed creative processes from concept to completion, ensuring adherence to milestones and quality standards.
- Oversaw design projects from initial concepts through execution and final delivery.
- Directed photo shoots with external vendors, maintaining high quality throughout production.
- Crafted designs that effectively communicated brand narratives and objectives.
Brand/Creative Developer
Gigi's Cupcakes Franchising
Brentwood, TN
01.2008 - 12.2017
- Developed and implemented brand strategies that enhanced customer loyalty and engagement.
- Collaborated with advertising managers to create and execute marketing plans.
- Conferred with advertising managers to develop and implement marketing plans.
- Oversaw creation of marketing materials and collateral to support brand initiatives.
Education
Bachelor of Fine Arts -
Middle Tennessee State University
Murfreesboro, TNLevel II Sommelier -
WSET
Napa, CABourbon Steward Certificate -
Stave & Thief Society
Franklin, TNCSWS Certified Sherry Wine Specialist -
The House of Lustau
Nashville, TNSkills
- Brand identity and creative direction
- Digital marketing and content creation
- Campaign development and concept design
- Brand strategy and messaging
- Marketing communications
- Photography and print production
- Customer relationship management
- Training material development
- Staff management and leadership
- Event management for corporate functions
- Sommelier expertise and wine list creation
- Wine and food pairing proficiency
- Menu development
- Vendor negotiations
- Food and beverage pricing strategies
- Inventory management
- Operations oversight
- Health and safety compliance
Timeline
Freelance Graphic Designer & Consultant
Dars, LLC
08.2025 - Current
Founder/Owner/Operator/Sommelier
Vintage Vine 100 Wine Bar
01.2018 - 06.2025
Creative Director
The Jaeckle Centre
02.2013 - 02.2018
Brand/Creative Developer
Gigi's Cupcakes Franchising
01.2008 - 12.2017
Bachelor of Fine Arts -
Middle Tennessee State University
Level II Sommelier -
WSET
Bourbon Steward Certificate -
Stave & Thief Society
CSWS Certified Sherry Wine Specialist -
The House of Lustau