FEDERICO GARDNER
Summary
Highly organized and motivated communication professional with demonstrated track record of building relationships with journalist, developing and managing successful campaigns. and managing teams of account managers. Skilled in . Experienced in coordinating activities with various departments to achieve strategic objectives.
Overview
5
5
years of professional experience
Work History
PR ACCOUNT EXECUTIVE - ENTERTAINMENT
CT&CO
01.2023 - 05.2023
- Planned and executed multiple national PR and influencer campaign projects for film studios
- Drafted PR plans, and pitched press releases, pitches, and media kits
- Managed client relationships and delivered requests in an efficient manner
- Maintained and built relationships with national, regional and trade journalists/influencer relations
- Secured and coordinated media publicity opportunities (print, online, radio, TV)
- Maintained RSVP press lists, planning press junkets, screenings/premieres, and Influencer events.
PR ACCOUNT EXECUTIVE
THE MRKT
01.2022 - 12.2022
- Devised and executed national multicultural PR and influencer campaigns for various film studios
- Effectively managed client relationships and efficiently delivered requests
- Pitch press releases, feature ideas, and media kits to national, regional, and trade journalists
- Managed media press opportunities (print/online, radio, TV) and other publicity initiatives
- Proactively brainstormed and researched pop culture, client topics, and relevant news
- Planned and accomplished media/ influencer events, press junkets, screenings, and premieres.
PR ACCOUNT ASSOCIATE
REBELLIOUS PR & CONSULTING
10.2020 - 12.2021
- Drafted press materials such as media pitches, briefing documents, and press kits
- Arranged and managed media press opportunities (print/online, TV, and radio)
- Conducted various industry news research for clients and campaign projects
- Developed creative PR and social media strategies.
PUBLICITY ASSISTANT
WALT DISNEY TELEVISION
02.2020 - 03.2020
- Pulled press breaks/clips, curated press lists, and media kits
- Conducted research on the network's current shows, movies and talent
- Managed general day-to-day administrative duties.
PRODUCTION ASSISTANT
EVOLUTION MEDIA
07.2018 - 01.2020
- Assisted on a multitude of shows along with producers, talent, and production crew
- Created and arranged production schedules, filming notices/releases, and Invoice transactions
- Coordinated and scheduled pre-production, transportation arrangements, third-party vendorpickups, and location setup.
Education
Bachelor of Science - Communications, Public Relations
Austin Peay State University
Clarksville, TNSkills
- MuckRack/ Meltwater/Coverage Book
- Microsoft 365/ Google Suite/ Slack/ Zoom
- PR & Marketing Strategy
- Social Media Strategy
- Influencer Relations
- Client Relations
- Sprout Social/Hootsuite
- Account Management
- Campaign Management
- Creative Strategies
Timeline
PR ACCOUNT EXECUTIVE - ENTERTAINMENT
CT&CO
01.2023 - 05.2023
PR ACCOUNT EXECUTIVE
THE MRKT
01.2022 - 12.2022
PR ACCOUNT ASSOCIATE
REBELLIOUS PR & CONSULTING
10.2020 - 12.2021
PUBLICITY ASSISTANT
WALT DISNEY TELEVISION
02.2020 - 03.2020
PRODUCTION ASSISTANT
EVOLUTION MEDIA
07.2018 - 01.2020
Bachelor of Science - Communications, Public Relations
Austin Peay State University
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