Summary
Work History
Education
Skills
Timeline
Interests
Career Break
Generic

Daron Tufts

Dayton

Summary

Dynamic marketing professional with a proven track record in driving impactful campaigns and innovative brand initiatives. Successfully elevated market presence and enhanced customer engagement through strategic insights and creative solutions. Recognized for reliability in team collaboration and adaptability to evolving needs, showcasing exceptional strategic planning and analytical capabilities. Committed to delivering measurable results that align with organizational goals and foster sustainable growth.

Work History

National Marketing Manager

Bwin.Party Entertainment
Edison, NJ
2017 - 2018
  • Established and implemented CRM strategies for the brand to create customer loyalty and engagement.
  • Developed and executed national marketing strategies to enhance brand visibility across multiple channels.
  • Analyzed market trends and consumer insights to inform promotional campaigns and product positioning.
  • Collaborated with cross-functional teams to align marketing efforts with organizational goals and objectives.
  • Led team in creating innovative digital marketing strategies that improved engagement rates on social platforms.
  • Created 15 marketing campaigns per month to increase customer engagement.

Director of Marketing

Caesars Entertainment
Cincinnati, OH
2012 - 2017
  • Marketing leader of the opening team of a $400 million property.
  • Oversaw a wide range of functions including events and promotions, entertainment, advertising, direct mail & email, PR, social media management, loyalty marketing, bus operations and retail departments, ensuring cohesive strategies and effective execution across all areas of the business.
  • Developed a high-performing marketing team from the ground up.
  • Responsible for an annual advertising budget of $1.6 million and allocated spend to receive the greatest ROI.
  • Planned, executed and analyzed over 30 events and promotions monthly.
  • Rebranded all creative assets and advertisements.
  • Partnered with regulatory and compliance and legal teams to ensure that we were meeting all laws and standards.
  • Led cross-functional teams to launch successful promotional campaigns, resulting in increased customer acquisition.
  • Developed and executed comprehensive marketing strategies to enhance brand visibility and customer engagement.

Loyalty Marketing Manager - Corporate

Caesars Entertainment
Las Vegas, NV
2011 - 2012
  • Managed company wide marketing projects and initiatives and functioned as liaison between the corporate entities and the property operators.
  • Partnered with internal creative agency, graphic designers, internet, email, social, PR and IT teams to ensure the successful implementation and communication of marketing efforts.
  • Key contact with outside marketing vendors such as credit card companies, gift vendors and travel agencies.
  • Provided CRM support to marketers throughout the Enterprise.
  • Led cross-divisional teams to implement loyalty marketing initiatives and data conversions.
  • Conducted company wide marketing training programs.

Continuous Improvement Specialist

Caesars Entertainment
Elizabethtown, IN
2009 - 2011
  • Analyzed process workflows, identifying bottlenecks and recommending effective solutions.
  • Led continuous improvement initiatives, enhancing operational efficiency across various departments.
  • Conducted root cause analysis to address recurring issues and minimize operational disruptions.
  • Managed multiple process improvement projects simultaneously, prioritizing tasks effectively to meet critical deadlines without sacrificing quality or effectiveness.
  • Utilized data analytics tools to track performance metrics and drive informed decision-making.
  • Conducted studies pertaining to cost control, cost reduction, inventory control and production record systems.

Loyalty Marketing Manager - Property

Caesars Entertainment
Tunica, MS
2006 - 2009
  • Analyzed market trends and consumer data to inform strategic decision-making and optimize marketing efforts.
  • Mentored junior team members in best practices for campaign execution and performance analysis.
  • Developed and implemented comprehensive marketing strategies to enhance brand visibility and customer engagement.

Loyalty Marketing Specialist - Corporate

Caesars Entertainment
Las Vegas, NV
2005 - 2006
  • Collaborated with cross-functional teams to design integrated marketing strategies leveraging digital and traditional channels.
  • Developed and executed targeted marketing campaigns to enhance brand awareness and customer engagement.
  • Managed cross-functional teams to successfully execute product launches and promotional events.

Marketing Operations Supervisor

Caesars Entertainment
Atlantic City, NJ
2004 - 2005
  • Coordinated with external vendors to ensure seamless execution of marketing initiatives and events.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Leveraged CRM tools to effectively segment target audiences based on demographics or behavior patterns for optimized targeting in campaigns.

Education

B.S. - Business Administration

University of North Carolina Wilmington
Wilmington
05.2004

Skills

  • Loyalty Marketing
  • Promotions & Events
  • Entertainment
  • Social Media
  • Advertising
  • Canva
  • Microsoft Office
  • Salesforce
  • Budget management
  • Cost savings
  • MS Project
  • Mondaycom
  • Green Belt in Lean Six Sigma
  • CRM management

Timeline

National Marketing Manager

Bwin.Party Entertainment
2017 - 2018

Director of Marketing

Caesars Entertainment
2012 - 2017

Loyalty Marketing Manager - Corporate

Caesars Entertainment
2011 - 2012

Continuous Improvement Specialist

Caesars Entertainment
2009 - 2011

Loyalty Marketing Manager - Property

Caesars Entertainment
2006 - 2009

Loyalty Marketing Specialist - Corporate

Caesars Entertainment
2005 - 2006

Marketing Operations Supervisor

Caesars Entertainment
2004 - 2005

B.S. - Business Administration

University of North Carolina Wilmington

Interests

  • Baking
  • Traveling
  • Running
  • Home Décor
  • Marketing
  • Loyalty Marketing
  • CRM
  • Promotions & Events
  • Entertainment
  • Social Media
  • Advertising
  • Canva
  • Microsoft Office
  • Sales force
  • Finance
  • Budget management
  • Cost savings
  • Project Management
  • MS Project
  • Monday.com
  • Continuous Improvement
  • Green Belt in Lean Six Sigma

Career Break

I decided to take time off to start a family. During this time my husband received military deployment orders for a year.  We made the difficult but thoughtful decision for me to stay home with our children longer than anticipated to provide them with stability and a sense of normalcy during his absence. 

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