Darpan Mangwani
Boston,,MA
Summary
MBA student with a strong background in data analysis, resource management, and marketing. Skilled in leveraging data for strategic decision-making and optimizing operations. Experienced in efficiently managing resources and implementing creative marketing strategies. Passionate about the synergy between data, strategy, operations, and marketing, ready to contribute these skills to a dynamic professional environment.
Overview
5
5
years of professional experience
Work History
Data Analyst & Resource Manager
The Ad Club
BOSTON, MA
10.2021 - Current
- Updated business intelligence tools, databases or dashboards – taking ownership of integrating Salesforce to enhance our asset organization & pipeline tracking – leading to 10 new accounts and 5 recovered accounts in the past two months
- Developed dashboards with Tableau to monitor key performance indicators.
- Translated raw data into meaningful information using statistical techniques, including prescriptive and exploratory data analysis.
- Conducted data analysis to prepare forecasts and identify current business & market trends to present to The Ad Club Leadership and support recommendations for action on yearly goals and missions.
- Optimized existing database structures for better performance on analytics tasks, presenting actionable insights that led to a 5% higher engagement rate than the previous year on social platforms, an improvement to 34% open rate for email marketing, and a 15% increase from the previous year for website visitors.
- Assisted integration of internal and external data & project management tools and products, maintaining stability, and performance across systems.
- Performed A/B testing looking at different style of pop ups to persuade users to subscribe to our newsletter – since optimizing, email subscribers have increased 10% in last 4 months
Marketing Specialist
The Ad Club
BOSTON, MA
10.2020 - 10.2021
- Acted as account manager for the different Ad Club and Board Members to guarantee satisfaction and good communication between our company and outside groups, writing client status reports & designing project deliverable reports.
- Implemented Social Media Calendar Tool Hootsuite and led social media marketing, promoting popular Ad Club Events through organic and paid social – with posts obtaining up to 18% more reach than posts from previous years, while also ensuring full capacity at said events through innovative, interactive, and high-engaging strategies.
- Boosted Search Engine Optimization (SEO) for The Ad Club, resulting in 15% higher number of visitors coming from SEO sites and capitalizing on 10% more ticket sales to Ad Club Offerings.
Sports Marketing Intern
Snack Media
England, UK
01.2019 - 04.2019
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Aided with website design to advance UX for a low division soccer team’s site, Hashtag United to better portray the story of the club and allow for a better connection with the fans.
- Multi-tasked by planning and helping out with events, whilst writing daily articles about the sports industry.
Education
Master of Business Administration -
Boston University
05-2026
Bachelor of Science - Communications
Boston University | GPA: 3.5
05-2020
Skills
- Data Validation & Analysis
- Business Performance Analysis
- Google Analytics Tableau
- Salesforce Marketo
- JMP SPSS
- Microsoft Office
- Project Management
- Search Engine Optimization
- Social & Email Marketing
- Constant Contact LinkedIn Facebook Instagram
- Wordpress
- Adobe Creative Suite Canva
Certifications & Activities
- Certificate from LinkedIn on Learning for Project Management Foundations.
- Certificate from LinkedIn on The New Age of Risk Management Strategy for Business, & Foundations of Working Capital Management.
- Certificate from Simpli Learn for Tableau Training and Salesforce from Alison Online Courses.
- Certificate from the Project Management Institute for Waterfall and Agile methodologies.
- Started Soccer podcast titled “91st Minute” about soccer tactics, results, and analyses.
Timeline
Data Analyst & Resource Manager
The Ad Club
10.2021 - Current
Marketing Specialist
The Ad Club
10.2020 - 10.2021
Sports Marketing Intern
Snack Media
01.2019 - 04.2019
Master of Business Administration -
Boston University
Bachelor of Science - Communications
Boston University | GPA: 3.5
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