Darralyn W. Buford
New York ,NY
Summary
Dynamic and results-driven professional with 6+ years of experience across entertainment media, music marketing, and executive-level support. Proven success in managing artist campaigns, coordinating high-profile events, supporting executive operations, and producing compelling digital content. Exceptional organizational skills, editorial judgment, and familiarity with top music platforms make me a strong asset to record labels, artist teams, and entertainment executives.
Overview
9
9
years of professional experience
Work History
Entertainment News Writer (Freelance Contract)
Diamond Diaspora Media- Atlanta Black Star
Atlanta, Georgia
05.2025 - 10.2025
- Developed, wrote, and scheduled daily social media content for Atlanta Black Star, Finurah, The Shadow League, and other DDM Group properties.
- Created engaging digital assets—including graphics and short-form video—for campaigns and daily posting.
- Managed multiple social media accounts, ensuring that the copy, tone, and visuals aligned with the brand voice and strategic goals.
- Analyzed post and campaign performance to optimize content for higher traffic, engagement, and reach.
- Provided real-time, on-the-ground social media coverage for Black Star Week, including event promotion, and live content capture.
- Stayed current on platform trends and best practices to support audience growth and innovation.
Social Media Producer- Cox Media Group
Kiss 104.1 - Frank Ski & Nina Brown Show
Atlanta, GA
12.2022 - 02.2024
- Pitched viral and breaking content to the news team.
- Helped develop creative concepts and strategies for social campaigns.
- Produced and published copy, images, videos, and GIFs for artist and creator audiences.
- Managed social media calendars and ensured timely posting.
- Monitored social and digital marketing trends to guide content.
- Managed social profiles for Frank Ski & Nina Brown across all major platforms.
- Drove audience growth through features, contests, and engagement strategies.
- Coordinated artist project timelines and cross-team communication.
- Supported a cohesive brand voice across all marketing channels.
Marketing & Executive Assistant
A3C Festival & Conference
Atlanta, GA
09.2017 - 10.2023
- Provided executive-level support, including calendar management, scheduling, meeting prep/follow-ups, and maintaining artist/booking databases.
- Assisted with artist bookings, media partnerships, and logistics for major conferences, showcases, and promotional events—supporting top-tier talent such as Nas, T.I., DJ Drama, Dave East, and Dapper Dan.
- Coordinated in-person and virtual events (listening sessions, panels, industry gatherings), including advance planning for festivals and week-long programming.
- Wrote 8–10 weekly articles, social posts, and marketing materials; collaborated with digital teams on content planning, interviews, and web copy.
- Supported campaign execution and on-site presence at concerts and shows to ensure label, sponsor, and marketing partner needs were met.
Content Creation Specialist/Executive Assistant
iHeartMedia | Power 105.1 - The Breakfast Club
New York, NY
01.2018 - 06.2020
- Managed editorial calendars and social media for The Breakfast Club and The Sit Down with Emez, producing daily articles and posts while developing new content and revamp ideas for the show.
- Supported high-profile interviews and guest management, including Cardi B, Nipsey Hussle, Migos, T.I., Meek Mill, and other prominent talent.
- Maintained and updated social media profiles, pitched viral or breaking content, and coordinated cross-department projects for digital campaigns.
- Provided on-site event and concert support in New York, ensuring that label, sponsor, and marketing partner objectives were met professionally.
- Assisted with booking strategy and planning for the PowerHouse and iHeart Music Awards, including mapping upcoming months, booking artists, setting objectives, and tracking project progress.
Content Writer & Editorial Assistant
The Source Magazine
New York, NY
11.2017 - 08.2018
- Authored 10–15 weekly articles and breaking news posts with SEO optimization and timely coverage of trending topics.
- Supported editors with research, transcription, scheduling, and overall editorial planning.
- Produced, published, and promoted daily content across social media platforms, tracking performance using web metrics and engagement data.
- Pitched viral, breaking, and social-friendly content to the news team to drive audience growth and engagement.
- Assisted executive editors and content directors with administrative tasks while maintaining workflow and content tracking.
Production & Programming Intern
Emmis Communications | Hot 97 & WBLS Radio
New York, NY
12.2016 - 03.2017
- Assisted with celebrity interviews and show production for Omarion, Jidenna, Wyclef Jean, Desiigner, PnB Rock, Jim Jones, and top-tier events like Summer Jam 2017 and 2018.
- Wrote 2–5 daily articles on celebrities and major news stories for web and broadcast audiences.
- Gathered and presented news on air/live for WBLS and Hot 97, and set up broadcast equipment for shows including Ebro in the Morning, Nessa On Air, and Funk Flex Freestyles.
- Coordinated artist projects and cross-department workflows to ensure deadlines were met, and marketing and production needs were supported.
- Gained exposure to programming, production, sales, and marketing while providing administrative support for artist coordination and event logistics.
Education
Bachelor of Science - Mass Communications, TV, Radio & Film Concentration
Delaware State University
Dover, DE12.2017
Skills
- Scriptwriting, Storyboarding & Editorial Writing
- Social Listening, Trend Analysis & Industry Research
- Digital Brand Management & Campaign Development
- Social Media Strategy, Scheduling & Analytics
- Artist Relations, Development & Booking Support
- Event Planning (Virtual & In-Person)
- Project Management & Cross-Team Coordination
- Executive & Administrative Support
- Press Coordination & Interview Planning
- Basic Video & Graphic Editing (Canva, Adobe Photoshop)
- Social Media & Music Analytics Tools (Spotify for Artists, Apple Music for Artists)
- CRM & Artist Management Platforms
- Microsoft Office, Google Workspace, Slack, Trello, Keynote
- Budgeting, Reporting & Expense Tracking
Languages
- English, Fluent
- Spanish, Basic - conversational & written
Industry Skills
- Scriptwriting & Storyboarding
- Social Listening & Trend Analysis
- Digital Brand Management
- Press Coordination & Interview Planning
- Artist Development & Fan Engagement
Timeline
Entertainment News Writer (Freelance Contract)
Diamond Diaspora Media- Atlanta Black Star
05.2025 - 10.2025
Social Media Producer- Cox Media Group
Kiss 104.1 - Frank Ski & Nina Brown Show
12.2022 - 02.2024
Content Creation Specialist/Executive Assistant
iHeartMedia | Power 105.1 - The Breakfast Club
01.2018 - 06.2020
Content Writer & Editorial Assistant
The Source Magazine
11.2017 - 08.2018
Marketing & Executive Assistant
A3C Festival & Conference
09.2017 - 10.2023
Production & Programming Intern
Emmis Communications | Hot 97 & WBLS Radio
12.2016 - 03.2017
Bachelor of Science - Mass Communications, TV, Radio & Film Concentration
Delaware State University