Darrell Prins
Los Angeles,CA
Summary
Inspired Product & UX Designer with undeniable troubleshooting and quality assurance skills coupled with more than 8 years' experience. Bilingual and effective in identifying resources and managing compliance standards. Seeking new position with the right company.
Overview
12
12
years of professional experience
Work History
Creative Lead Designer
Human Creative
Los Angeles, CA
01.2022 - 09.2023
- Served as Creative Lead crafting D2C, B2B and SAAS brands.
- Developed brand guidelines to ensure consistent use of logo, colors, typography and other design elements across all platforms.
- Researched competitive brands in order to develop innovative strategies for creating distinct identities.
- Worked closely with internal teams such as copywriters, photographers, videographers. to ensure accuracy of visuals used in campaigns.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Provided creative direction and mentoring support to junior designers within the team.
- Led 6-member team focused on increasing visual brand clarity, stature, and quality for various brands.
Product Designer
Megastar Advisors
Los Angeles, CA
09.2020 - 01.2022
- Produced various brand refreshes, b2b and internal product ux and ui design for the life insurance industry.
- Designed mockups, user flows, icons and illustrations for the product interface.
- Collaborated with developers, designers, marketers and other stakeholders on feature design decisions.
- Analyzed data from A and B tests to optimize product performance and engagement.
- Researched competitive products to gain insight into insurance industry trends and best practices.
- Facilitated design sprints with cross-functional teams to quickly prototype solutions.
- Leveraged proficiency in Figma, Webflow, Adobe XD, Photoshop and Illustrator to design dashboards, internal interfaces and tools, and various marketing and print materials.
Product, UI UX Designer
ePublishing.com
02.2019 - 08.2020
- Created high quality visual designs that are both aesthetically pleasing and intuitive for users.
- Collaborated with cross-functional teams including product owners, developers, marketers, copywriters, and stakeholders to produce digital news outlets and online magazines for various brands.
- Worked with the development team to ensure a smooth transition from concept to production-ready assets.
- Delivered designs to diverse clients on time and within budget.
UX Designer
Mandala Exchange
Los Angeles, CA
02.2017 - 12.2018
- Worked with the founders from ideation, naming, brand creation, and ICO offering to full crypto currency exchange backed by Binance.
- Researched industry best practices for mobile-first design principles and techniques.
- Developed interactive prototypes using HTML, CSS, JavaScript and other technologies as needed.
- Developed style guides and visual standards for branding consistency across products.
- Worked with Binance's team to oversee implementation of proper design specifications and guidelines.
Freelance Designer
Self Employed
Los Angeles, CA
01.2012 - 08.2023
- Collaborated with clients to ensure their design needs were met.
- Created original designs, logos, illustrations, and other graphic elements.
- Managed multiple projects simultaneously while meeting tight deadlines.
- Researched current trends in design to create innovative solutions.
- Maintained an organized library of digital assets for future use.
- Provided technical support to clients when necessary.
- Researched development methods such as HTML, CSS, & Javascript to facilitate design implementation.
Education
Bachelor of Arts - Design
Cal State Long Beach
Long Beach06-2008
Associate of Arts - Graphic Design
Cerritos College
Norwalk, CA06-2006
Skills
- Visual Design
- Adobe Creative Suite
- Figma, Sketch, WebFlow
- Usability and Accessibility
- User Research
- Product Design
- Creative Direction
- Problem-Solving
Timeline
Creative Lead Designer
Human Creative
01.2022 - 09.2023
Product Designer
Megastar Advisors
09.2020 - 01.2022
Product, UI UX Designer
ePublishing.com
02.2019 - 08.2020
UX Designer
Mandala Exchange
02.2017 - 12.2018
Freelance Designer
Self Employed
01.2012 - 08.2023
Bachelor of Arts - Design
Cal State Long Beach
Associate of Arts - Graphic Design
Cerritos College
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