Summary
Overview
Work History
Education
Skills
Training
Work Availability
Timeline
Darrell Johnson

Darrell Johnson

Retail Sales
Riverview,FL
Don't let yourself be controlled by three things: people, money, or past experience.
Unknown

Summary

As a high performing individual, the objective is to apply leadership, collaborative, account development, strategic partnerships and selling, strategic planning and communication skills, and analytics as a Food and Consumer Package Goods Sales Associate hardworking employee enthusiastic about learning retail sales field inside and out. Pursues opportunities to learn new skills and contribute to group success. Offers strong administrative, relationship-building and problem-solving abilities. Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public. Energetic Sales Representative offering demonstrated success identifying prospects and converting leads into customers. Superior communication skills, understanding of client needs and sales closing rates. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals. Seasoned Sales Representative with exceptional success in business-to-business and business-to-consumer sales within multiple industries. Proven track record in exceeding sales goals, growing business and expanding territories. Accomplished in overseeing day-to-day business operations and fostering relationships with customers and clients for sustained business growth. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level retail position. Ready to help team achieve company goals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Industrious retail sales offering 25 years of CPG industry experience ready to add value to your team. Well-versed in processing accurate sales transactions and providing superior customer service. Retail sales professional versed in product placement and merchandising. Extensive experience in inventory management and shipment processing. Reliable and upbeat retail sales successful at promoting customer loyalty, satisfaction and purchases with consultative techniques and diligent attention to individual needs. Knowledgeable about product merchandising, payment processing and cleaning. Dedicated and dependable relationship-builder with excellent organizational strengths and superior work ethic. Seasoned Sales Representative knowledgeable about selling in B2C environments. Leverages exceptional customer relations experience to win new customers. Skilled at demonstrating products and closing sales with tenacious and driven approach. Talented networker with expertise in cold calling, strategic planning and task prioritization focused on maximizing efficiency and sales success.

Overview

20
20
years of professional experience

Work History

Retail Sales Lead

Kellanova
08.2023 - Current
  • Driving incremental selling opportunities.
  • Collaborate with our account teams and retail partners while driving growth on delicious brands.
  • Selling, negotiating, and executing business plans.
  • Driving Results
  • Owners Mind Set
  • Patience + Persistence = Profit
  • Increased sales by implementing effective merchandising techniques and maintaining visually appealing displays.
  • Enhanced customer satisfaction through attentive service, addressing concerns promptly, and providing product recommendations.
  • Recruited, hired and trained 10 associates to develop into productive team members with excellent product knowledge10
  • Recruited, hired and trained 10 associates to develop into productive team members with excellent product knowledge

Sales Representative-(WHSE)-Kellogg Company

Kellogg Company
09.2017 - 08.2023
  • Achieve Business plans though fact base selling to achieve a increase in sales for 80 Publix Supermarkets and 25 Winn-Dixie SEG accounts.
  • Identifying and selling to District Mangers and Regional Managers
  • Selling creative displays into account to increase accounts lift in sales
  • Develop customer relationships with District Managers, regional managers and store personal
  • Selling in new innovation items to increase shelf placement
  • Enhance relationships with District Managers in areas to create display programs and drive compression selling
  • Develop trusted customer relationships with Store Managers, Grocery Managers and store personnel to anticipate customer needs, provide solutions and guidance related to business sales opportunities
  • Increase additional creative displays to meet customer's needs, support ad features and maximize sales
  • Achieve Business plans through fact base selling to reach increased in sales across multiple accounts.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Expanded customer base through cold calling, networking, and relationship building.

Sales Representative-(DSD)-Kellogg Company

Kellogg Company
02.2015 - 09.2017
  • Implemented effective business plan that drive results while minimizing cost and risks, strategic decisions considering immediate and long-term implications.
  • Lead sales efforts and promoted customer-centered culture that strives to exceed customer needs, requirements, and expectations while also managing P&L within assigned category budgets
  • Utilize SIF and Tableau to review current trends
  • Negotiate promotions with District Managers, Store Managers, Grocery Managers and provide Quarterly Business Reviews.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Expanded customer base through cold calling, networking, and relationship building.

Sales Representative-Territory Manager-Kellogg Company

Kellogg Company
09.2014 - 02.2015
  • Collaborated with new retail leaders to identify key focus area for new retail teams supporting snacks business.
  • Developed resources that drive connectivity between retail and account sales.
  • Created comprehensive communication plan to drive profitable Kellogg sales at Publix, Winn Dixie, Target, and Walmart Accounts.
  • Developed enhanced period planner template to support selling efforts.
  • Manage merchandising team to build displays and work deliveries for customers in reasonable time schedule.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Expanded customer base through cold calling, networking, and relationship building.

Territory Account Manager-7-Up-Dr. Pepper Snapple

Dr. Pepper Snapple Group
01.2008 - 09.2014
  • Managed Large and Small Format Accounts up-selling and pre-selling Platinum, Gold and Bronze Programs for refreshing beverages
  • Develop and implement beverage shelf re-allocations designed to maximize sales of Dr. Pepper and allied brands
  • Contact key personnel in assigned accounts for business growth, placement of new asset equipment for beverages, maintain back stock for customers for restock.
  • Expanded client base by identifying and targeting prospective customers within assigned territory.
  • Achieved sales quotas consistently through strategic planning and effective customer relationship management.
  • Managed over 150 accounts within Sarasota, FL and Manatee, FL counties.

Education

Bachelor of Arts, Business Administration-Leadership for Managers - Business Administration And Management

Keiser University, Sarasota, FL
07.2009

Skills

  • Lead Prospecting
  • Records Management
  • Business Development
  • Account Development
  • Excellent Written and Verbal Communication
  • Team Leadership
  • Sales presentations
  • Multitasking
  • Strong communication
  • Closing techniques
  • Objection handling
  • Prospecting clients
  • Upselling and cross-selling
  • Territory management
  • Self-motivation
  • Staff Training
  • Prospecting Skills
  • Territory Growth
  • Strong Communication and Interpersonal Skills
  • Partner Collaboration
  • Critical Thinking
  • Product and Service Knowledge
  • Customer Loyalty
  • Promotions and Specials
  • Sales Strategy Development
  • Customer Engagement
  • Exceeding Customer Expectations
  • Mentoring

Training

  • Sales Competency/Growth Competency-Kellogg Company
  • RGM Training, Eating Occasion Framework-Kellogg Company
  • LinkedIn Learning-100+ Courses
  • Proficient in Microsoft Office Programs

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Retail Sales Lead - Kellanova
08.2023 - Current
Sales Representative-(WHSE)-Kellogg Company - Kellogg Company
09.2017 - 08.2023
Sales Representative-(DSD)-Kellogg Company - Kellogg Company
02.2015 - 09.2017
Sales Representative-Territory Manager-Kellogg Company - Kellogg Company
09.2014 - 02.2015
Territory Account Manager-7-Up-Dr. Pepper Snapple - Dr. Pepper Snapple Group
01.2008 - 09.2014
Keiser University - Bachelor of Arts, Business Administration-Leadership for Managers, Business Administration And Management
Darrell JohnsonRetail Sales