Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Darrell Johnson

Burbank,CA

Summary

Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

27
27
years of professional experience

Work History

Digital Media Specialist

Self Employed Web
01.2006 - Current
  • Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
  • Researched and developed new campaigns across multiple channels.
  • Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Conducted market research and competitor analysis to inform search marketing strategies.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
  • Crafted and implemented strategies to increase search visibility and website traffic.
  • Created customized marketing materials to increase product awareness.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.
  • Researched and analyzed industry trends to inform search marketing strategies.
  • Created content strategies for digital media.
  • Optimized website content and images to improve search engine rankings.

Program Director

On Top Communications
07.2004 - 11.2005
  • Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
  • Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
  • Provided ongoing direction and leadership for program operations.
  • Monitored program performance to identify areas for improvement.
  • Monitored programming trends to keep content relevant and up-to-date.
  • Identified risks and developed mitigation plans.
  • Analyzed viewer data and adjusted programming lineup to maximize potential viewership.
  • Scheduled and monitored programming to air content as planned.
  • Developed new program and feature ideas for station.
  • Monitored programming schedules, conformance to guidelines and quality.
  • Facilitated programming by coordinating resources and deliverables between departments.
  • Supervised media programming team and provided feedback to drive quality programming.

Program Director

Cumulus Media Inc
06.2002 - 06.2004
  • Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
  • Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
  • Provided ongoing direction and leadership for program operations.
  • Developed On-Air program from ground up, laying out framework, and defining roles.
  • Developed and implemented marketing strategies to promote program awareness and participation.
  • Developed and implemented program goals and objectives, establishing specific and measurable outcomes aligned with organization's overall mission.
  • Coordinated budgeting, scheduling and resource allocation to facilitate smooth flow of operations.
  • Established program policies and procedures to comply with regulatory requirements.
  • Monitored program performance to identify areas for improvement.
  • Recruited and trained staff and volunteers to upgrade collective team skills.
  • Monitored programming trends to keep content relevant and up-to-date.
  • Determined broadcast requirements to plan event coverage and regular programming.
  • Analyzed viewer data and adjusted programming lineup to maximize potential viewership.
  • Scheduled and monitored programming to air content as planned.
  • Developed new program and feature ideas for station.
  • Monitored programming schedules, conformance to guidelines and quality.
  • Facilitated programming by coordinating resources and deliverables between departments.
  • Supervised media programming team and provided feedback to drive quality programming.
  • Improved program offerings based on changing trends, audience feedback and directives from station owners.
  • Oversaw staff schedules and assignments to handle programming demands.
  • Helped directors resolve production, casting and budgeting issues impacting station performance.

Program Director

Radio-One Inc
04.1998 - 04.2002
  • Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
  • Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
  • Maintained and updated project related documents.
  • Provided ongoing direction and leadership for program operations.
  • Developed On-Air programs from ground up, laying out framework, and defining roles.
  • Developed and implemented marketing strategies to promote program awareness and participation.
  • Developed and implemented program goals and objectives, establishing specific and measurable outcomes aligned with organization's overall mission.
  • Monitored program performance to identify areas for improvement.
  • Monitored programming trends to keep content relevant and up-to-date.
  • Determined broadcast requirements to plan event coverage and regular programming.
  • Developed new program and feature ideas for station.
  • Supervised media programming team and provided feedback to drive quality programming.

Concert Producer

Radio One Inc
04.1998 - 07.2001
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed schedules for production, editing, and duplication for timely delivery.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
  • Supervised breaking news coverage and determined priority for stories within each broadcast.
  • Met with industry connections to discuss opportunities and advocated for clients well-suited for specific work.
  • Used knowledge of area, local events, trends and other market research to capture attention and generate event attendance.
  • Fostered relationships with industry professionals for future connections.
  • Managed and filed contracts, invoices and other documents associated with talent.
  • Facilitated communication between agents, talent and clients by using interpersonal skills.
  • Negotiated contracts and terms with agents and talent by attending meetings and creating deals.
  • Instituted effective strategies for recruiting and managing diverse talent roster.

Education

Bachelor of Science - Entertainment Business

Los Angeles Film School
Los Angeles, CA
05-2027

Associate of Science - Media Communication And Technology

Full Sail University
Winter Park, FL
04-2022

Skills

  • Web Analytics
  • Web Content Management
  • Adaptability
  • Mobile App Development
  • Video Editing
  • Podcast Production
  • Digital advertising
  • Data Analytics
  • SEO Strategies
  • Google Analytics
  • Market Research and Analysis
  • Adobe Creative Suite

Timeline

Digital Media Specialist

Self Employed Web
01.2006 - Current

Program Director

On Top Communications
07.2004 - 11.2005

Program Director

Cumulus Media Inc
06.2002 - 06.2004

Program Director

Radio-One Inc
04.1998 - 04.2002

Concert Producer

Radio One Inc
04.1998 - 07.2001

Bachelor of Science - Entertainment Business

Los Angeles Film School

Associate of Science - Media Communication And Technology

Full Sail University

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