DARRELL WEBB
Pompano Beach,Florida
Summary
With a robust background in marketing and sales, I thrive on transforming strategic insights into actionable plans that drive success. Currently, as a Senior Marketing Specialist at Autonation, I excel in conducting market research, optimizing customer acquisition strategies, and providing critical insights that shape our business direction. My career journey has seen me pivot from financial management to sales leadership, consistently achieving top performance and customer satisfaction. I bring a unique blend of office management, administration, and travel coordination skills, ensuring seamless operations and efficient support. Known for my composed and rational approach, I am dedicated to delivering consistent results and fostering collaborative environments. Let's connect to explore how my focused and hands-on expertise can contribute to your team's success.
Overview
24
24
years of professional experience
Work History
Sr. Marketing Specialist
Autonation
10.2022 - Current
- Initiated and conducted impactful market research studies, translating findings into increasing Autonation used car sales by 17%.
- Increased customer acquisition by 20% through targeted campaign optimizations.,Monitored user behavior and lead generation patterns, leveraging data-driven insights to fuel targeted optimization strategies.
- Provided critical insights to supervisors and company leaders, shedding light on market trends and regional sales requirements that drive effective strategies aligning with customer needs and revenue maximization.
- Reduced operational costs by 15% by streamlining processes.
- Crafted performance enhancement recommendations by meticulously analyzing key performance indicators (KPIs), thereby consistently improving operational effectiveness and overall results.
Financial Manager/Sales Executive
Autonation/JaguarLandRoverOfFt.
09.2020 - 10.2022
- Determined customer's financial needs and prepared proposals to sell services to address their needs and increasing product sales by 10%.
- Managed high volumes of financial activity in fast-paced, risk-based corporate environment.
- Provided exceptional customer service to each customer throughout sales process and afterwards.
- Achieved sales goals and service targets by selling 25 cars per month and cultivating and securing new customer relationships.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
Sales Lead
JaguarLandRover
05.2017 - 08.2020
- Orchestrated a high-impact owner follow-up system, cultivating an environment conducive to repeat and referral business, resulting in a notable increase of 15% in customer retention rates.
- Expertly executed cross-selling strategies, effectively showcasing the full spectrum of products and services in the portfolio to customers, contributing significantly to upselling revenue by 10%.
- Harnessed a deep understanding and adept application of cutting-edge automotive finance principles, resulting in precise financial solutions and enhanced customer satisfaction.
- Attained the prestigious recognition of Top Salesman at the dealership in both 2018 and 2019, underscoring consistent excellence in performance and customer engagement.
Sales Manager / Sales Lead
Drivetime
01.2012 - 04.2017
- Worked with marketing and in-store management to ensure the entire dealership exceeded monthly sales goals
- Was in the top2% of Sales Advisors out of almost1,000 nationwide for15 consecutive quarters
- Executed proven strategies to hit sales quota and help the company achieve goals
- Hired, mentored and motivated sales professionals to service customer accounts and target metrics
Owner/Marketing & Communication Executive
JessDance and Act Productions
12.2000 - 08.2014
- Developed and implemented a new comprehensive marketing strategy that increased our afterschool portfolio from 5 to 20 schools per year.
- Developed and trained over 100 students and improved student retention rates by 30%, elevation year-over-year retention from 60% to 78% by implementing creative marketing campaigns and personalized dance programs.
- Achieved 98 % satisfaction rate in annual student/parent surveys, reflecting high-quality instruction and a positive teaching environment.
- Trained and managed a team of 10 instructors, leading to a 20% improvement in teaching effectiveness and student performances for the yearly recital.
Education
Bachelor of Arts - Marketing Advertising
The University of Alabama
Skills
- Client Confidentiality
- Office Management
- Office Administration
- Dictation
- Audio Transcription
- SAP Concur (Travel And Invoice Software)
- Reservations
- Travel Arrangements
Timeline
Sr. Marketing Specialist
Autonation
10.2022 - Current
Financial Manager/Sales Executive
Autonation/JaguarLandRoverOfFt.
09.2020 - 10.2022
Sales Lead
JaguarLandRover
05.2017 - 08.2020
Sales Manager / Sales Lead
Drivetime
01.2012 - 04.2017
Owner/Marketing & Communication Executive
JessDance and Act Productions
12.2000 - 08.2014
Bachelor of Arts - Marketing Advertising
The University of Alabama
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