DARREN CLARK
Raymond,ME
Summary
Highly motivated and innovative AdTech professional with ten years of Sales, Marketing and Project Management experience within both Criteo and Agency environments. My goal is to utilize my client-facing sales skills, internal project management experience and business development expertise to drive additional revenue from Criteo's largest retailers.
Overview
9
9
years of professional experience
Work History
Tail Manager, Growth + Strategy Lead Manager
Criteo
02.2023 - Current
- Develop team structure, process and growth plan for a new team that manages 1,200+ clients
- Manage four Account Strategist that have achieved 100%+ over the past two quarters cumulatively
- Manage one Strategy Lead to ensure strategic deliverables have impact across the entire Growth business
- Execute Churn Boat A/B Test within the Tail that resulted in 2.6M CexT yearly impact based on Central AX analysis
Strategy Lead Team Manager
Criteo
01.2022 - 02.2023
- Develop the rollout of a Strategy Lead Team in alongside Criteo's Vice President of Client Services
- Coach, hire and train Strategy Lead team members to successfully execute projects and report on quarterly impact
- Continue development of 5-6 deliverables per quarter with a quarterly revenue impact of $1M within Growth US
- Continue achievement of Strategy Lead accounts, averaging 116% achievement in 2022
Strategy Lead
Criteo
01.2020 - 04.2022
- Process development and project management between AX, TS, CS and Commercial leaders to solidify new "pilot" role
- Strategize and develop 4-5 client facing, personalized deliverables each quarter
- Coordinate python script with Operations for each deliverable to ensure ~3K client-specific decks are generated and sent
- Ownership of monthly recaps to summarize revenue impact and roll initiative out globally
- Present all deliverables to clients alongside Account Strategists
- Manage 20-30 accounts directly, averaging 109% achievement from 2020-2022
Senior Account Strategist
Criteo
01.2018 - 12.2019
- Execute strategies and deliver against sales goals on the "Platinum" team that holds the largest spending clients on Growth, averaging 102% quarterly achievement
- Client facing point of contact with regular in-person visits for Rosetta Stone, Goodyear, Zip Recruiter, The Motley Fool and more
Account Strategist
Criteo
10.2016 - 12.2017
- Execute strategies and deliver against sales goals on the "Core" team, holding mid to large sized accounts within Growth business
Senior Media Planner
Merkle
03.2016 - 10.2016
- Supervise two Media Planners and one Assistant Media Planner ensuring that all scoped hours yield highest profitability
- Assist Media Director and Account Management team with business development and forecasting initiatives
Media Planner
Merkle
09.2014 - 03.2016
- Client-facing point of contact all Sprint, Red Hat, Concur, OutSystems and Dyn initiatives
- Manage and supervise two Assistant Media Planners and one Intern
Education
Bachelor of Journalism- Strategic Communications -
University of Missouri - Columbia
Columbia, MO05.2014
Skills
- Project Management
- Sales Management
- Strategic Planning
- Team Development
- Forecasting
- Digital Marketing
- Business Planning
- Negotiation
Timeline
Tail Manager, Growth + Strategy Lead Manager
Criteo
02.2023 - Current
Strategy Lead Team Manager
Criteo
01.2022 - 02.2023
Strategy Lead
Criteo
01.2020 - 04.2022
Senior Account Strategist
Criteo
01.2018 - 12.2019
Account Strategist
Criteo
10.2016 - 12.2017
Senior Media Planner
Merkle
03.2016 - 10.2016
Media Planner
Merkle
09.2014 - 03.2016
Bachelor of Journalism- Strategic Communications -
University of Missouri - Columbia