Darren Griffin
AUSTIN,TEXAS
Summary
Results-driven marketer and copywriter with over ten years experience effectively communicating ideas to diverse consumer bases. Skilled in crafting compelling copy and developing strategic marketing initiatives that drive engagement and brand growth. Adept at leading cross functional teams and collaborating with stakeholders to exceed targets and achieve desired outcomes. Through exceptional analytical and decision-making skills, my work has led to increased readership, revenue growth, and membership expansion over numerous leadership positions.
Overview
11
11
years of professional experience
Work History
Head of Membership & Communications
Soho House
01.2021 - 01.2023
- Spearheaded the opening of Soho House Austin, overseeing the recruitment and training of membership and events team, and both recruited and confirmed thousands of members resulting in millions in revenue
- Curated captivating events, implemented innovative marketing initiatives, and managed all external communications including press placements
- Developed and executed comprehensive communication strategies to enhance member relations that maintain retention to grow revenue
- Produced engaging digital communications, including newsletters, push notifications, marketing campaigns, and event promotions that grew member engagement and served as a member recruitment tool
- Led a crew of managers and 50+ team members cross functionally to ensure smooth daily operations, successful event production, and efficient budgeting
- Throughout tenure increased membership each quarter beating revenue goals, grew newsletter readership month over month, and exceeded ticket/food & beverage sales goals during peak event moments
Creative Consultant
Self Employed
01.2016 - Current
- Provide marketing, copywriting, and creative consulting services, specializing in brand building, content strategy, and social media engagement
- Developed and managed brand communications, crafting compelling copy and creating impactful external outreach initiatives
- Collaborated with cross-functional teams to oversee marketing activations, from ideation to execution, and provided insightful debriefings
- Leveraged branding strategies to captivate target audiences and optimize engagement with key demographics
- Identified key brand KPIs and implemented data-driven solutions to drive marketing initiatives, content creation, and social media success
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices
Copywriter & SEO Manager
PLANOLY
01.2019 - 12.2020
- Implemented data-driven strategies to drive editorial readership growth, improve SEO rankings, and enhance social media engagement
- Increased weekly newsletter open-rate by 15%
- Developed editorial product marketing strategies that increased downloads for new social media scheduling tools
- Led strategic marketing efforts for all product launches, holiday campaigns, and brand collaborations, crafting compelling content that grew downloads and monthly subscriptions
- Oversaw and executed various content formats, including video, newsletters, editorials, and SEO-optimized pieces
Copy Editor/Content Strategist
Nice Kicks
01.2014 - 12.2018
- Produced original and captivating content for an audience that grew to 1+ million monthly readers and 3+ million social media followers
- Managed a team of writers and social media content creators to ensure consistent output aligned with business needs to generate revenue through advertisements and brand partnerships
- Curated daily news posts, long-form stories, interviews, and engaging social media copy to drive audience engagement
- Assisted in the development of editorial calendars, ensuring timely publication of materials
- Enhanced writer skills by providing constructive feedback on submitted drafts
Education
BBA - Business Management
University of Phoenix
Tempe, AZSkills
- Leadership
- Cross Functional Management
- Copywriting
- Results Driven
- Creative Strategy
- Analytical Decision Making
- Communications
- Impact Focused
- Growth Oriented
- Salesforce/Trello/Wrike/Notion/Asana
Accomplishments
2022 - Austin Black Business Journal 40 Under 40 Award Nominee
2022-2023 - Launched Creative Futures Collective x Soho House Mentorship Program
2023 - Austin Under 40 Award Nominee
2024 - Southgate-Lewis House/W.H. Passon Historical Society Board Chair
Timeline
Head of Membership & Communications
Soho House
01.2021 - 01.2023
Copywriter & SEO Manager
PLANOLY
01.2019 - 12.2020
Creative Consultant
Self Employed
01.2016 - Current
Copy Editor/Content Strategist
Nice Kicks
01.2014 - 12.2018
BBA - Business Management
University of Phoenix
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