Workfront
Darren Janik
Digital Marketing Manager
Garden City,MI
Summary
Solution-driven digital marketing specialist with proven ability to build and implement marketing strategies focused on content-driven SEO, email marketing, paid advertisements, and social media. Experience managing digital projects of all sizes and driving business expansion through uncompromising initiatives that produce revenue growth. Innovative thinker who can plan and implement business strategies to support objectives. Particularly strong in online business web development, online marketing, managing multiple and varied digital projects, and analyzing data to achieve goals. Determined, assertive, resourceful, and intensely focused on project development, management, and analysis.
Overview
11
11
years of professional experience
11
11
years of post-secondary education
1
1
Certificate
Work History
Digital Marketing Manager
Goldfish Swim School Franchising, LLC
Troy, Michigan
05.2024 - Current
- Develop and maintain strong franchise, franchisee, and vendor partner relationships and ensure expectations are being consistently met.
- Oversee and implement email marketing strategies including template development, audience segmentation, and tactics for increasing engagement.
- Align content strategy topic points for delivery across channels, including email and SMS campaigns.
- Monitor and analyze network KPIs/benchmark data for opportunities for tactical and creative optimizations.
- Lead Online Listing Management partner and drive Local SEO strategies for our franchisees.
- Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success.
- Educate and support franchisees' email best practices, and reputation management strategy in coordination with our Email and Online Listings Management partners.
- Assist with team projects as needed.
Adjunct Professor
Jackson College
Jackson, MI
08.2023 - Current
- Create and implement course agendas, lesson plans and activities to successfully meet course objectives.
- Improve student performance by defining clear goals and communicating performance metrics.
- Engage students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
- Manage development of graphic design and business programs for use in expansion of curriculum delivery options for entry-level students.
- Evaluate and grade students' class work, assignments and papers.
- Prepare and deliver instructional materials (i.e. syllabi, homework assignments, and handouts) in person and/or on-line.
- Initiate, facilitate, and moderate classroom discussions.
Compile, administer, and grade examinations.
Participate in required reporting processes (i.e. grades, participation, etc.). - Assist students in connecting to college resources.
Digital Marketing Specialist
Trinity Health (HQ Michigan)
Livonia, MI
02.2022 - 05.2024
- Lead a team of digital marketers to develop and execute integrated digital marketing campaigns across multiple channels including email, social media, SEO, SEM, and display advertising.
- Spearhead the development and execution of comprehensive digital marketing strategies encompassing email, SEO, SMS, and app content, resulting in a 25% increase in engagement across channels.
- Cultivate and manage partner relationships to amplify marketing efforts and ensure brand consistency across all touchpoints.
Utilize data-driven insights to refine segmentation strategies and optimize the customer journey, resulting in improved conversion rates and customer retention. - Lead email marketing strategy and implement email nurturing campaigns, achieving a 20% increase in email open rates and a 15% improvement in lead conversion.
- Utilize G Suite tools for project management and collaboration, ensuring seamless execution of marketing initiatives.
Monitor KPIs and conduct regular analysis to refine marketing strategies and enhance performance metrics. - Implement SEO strategies to boost website visibility and organic traffic, resulting in a 30% increase in website visits.
Manage reputation across digital platforms, ensuring brand integrity and positive customer experiences.
Marketing Web Design Specialist
Sparrow Health System
Lansing, United States
04.2019 - Current
- Strategically plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Implement SEO strategies for hospital websites including layout, content optimization, and keyword structuring.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Ensure that Sparrow web properties meet the needs of patients while aligning with organizational strategic marketing goals and objectives.
- Directs the development of content for corporate marketing collateral, website, social media, and other initiatives.
- Responsible for the content management of all communication channels, including Facebook, Twitter, website, publications, newsletters, etc.
- Draft and manage online and social media communications designed to promote company brand, image, and values.
- Directs all digital marketing, advertising, and promotional activities of the organization.
Digital Marketing Consultant
Self-employed (darrenjanik.com)
Jackson, MI
06.2018 - 04.2019
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
- Improved click-through rates, conversion and other important KPIs with strategic approach.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
Graphic Web Designer
ELCo Enterprises, Inc.
Jackson, MI
07.2015 - 06.2018
- Coordinate with the Marketing Design and Content teams to create advertising material (e.g. brochures and newsletters).
- Graphic design for printed literature including catalogs, fliers, and promotional material.
- Graphic design for web content including our website and imagery for social media.
- Product photography for our eCommerce business website and literature.
- Assist with organizing promotional events (e.g. trade-shows and conferences).
- Plan, design, develop and execute web, SEO/SEM, email and social media campaigns according to the specific needs of the company.
- Led social media pages according to company policies.
- Supervise maintenance of 60 plus computer systems and ensured functional inter and intranet networking on all systems at all times.
- Provided Remote Desktop Support for our domestic and international sales teams.
Leadership Fellow
US-Brazil Connection
Denver, CO
04.2014 - 09.2015
- Actively participated in a rigorous training program that combined online and in-person modules.
- Served as an online coach to support Brazilian students’ developing confidence in communicating in English.
- Completed weekly Fellowship assignments, completing self-evaluation and student evaluation reports, and other tasks as required.
- Traveled to Brazil (Salvador, Bahia) to teach students in person.
- Taught English to Brazilian High school students in groups of 12 or more per classroom, assisted with daily assemblies, attended field trips with students, and worked as a collaborative team member with other Fellows and the team leaders.
Graphic Designer
Michigan International Speedway
Brooklyn, MI
04.2014 - 09.2014
- Completed in-depth product design tests with help of different software, models and design systems.
- Printed all corporate sponsorships for events, including annual NASCAR races, concerts, and large-scale events.
- Collaborate with marketing departments to fulfill their needs to exceed their expectations.
- Coordinated events brought to Michigan International Speedway’s facilities under a set budget meanwhile completing under specific time frames, including annual NASCAR races, concerts, Billboards, triathlons, and more.
- Participated in weekly conferences between corporate partnerships, media, sales, and marketing departments to verify events in progress have been operating smoothly and on track to being completed on time.
Education
MBA - Marketing
Louisiana State University At Shreveport
Shreveport, LA 05.2021 - 10.2022
Bachelor of Science - Marketing
Siena Heights University
Adrian, MI 02.2015 - 05.2018
Associate of Arts - Graphic Design And Visual Communications
Jackson College
Jackson, MI 09.2011 - 12.2014
High School Diploma -
Concord High School
Concord, MI 08.2007 - 06.2010
Skills
Digital Marketing Strategy
undefinedSoftware
Content Management Systems: Drupal, WordPress, and Blackbaud
Google Analytics Google Tag Manager
Google AdWords PPC advertising platform Google My Business
HubSpot Mailchimp
Sprout Social Hootsuite
Salesforce pardot Constant Contact CRM
Microsoft Teams SurveyMonkey
Adobe Creative Cloud (Dreamweaver, Illustrator, InDesign, Photoshop)
Accomplishments
- Redesign and launch of new company website: https://sparrow.org/
- Google Tag Manager and Google Analytics website integration
- Google My Business - hospital facility locator website integration
- Reputation.com Physician star rating website integration (API)
Certification
Google Analytics Certification
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Google Analytics Certification
01-2025
Digital Marketing Manager
Goldfish Swim School Franchising, LLC
05.2024 - Current
Adjunct Professor
Jackson College
08.2023 - Current
Digital Marketing Specialist
Trinity Health (HQ Michigan)
02.2022 - 05.2024
MBA - Marketing
Louisiana State University At Shreveport
05.2021 - 10.2022
Marketing Web Design Specialist
Sparrow Health System
04.2019 - Current
Digital Marketing Consultant
Self-employed (darrenjanik.com)
06.2018 - 04.2019
Graphic Web Designer
ELCo Enterprises, Inc.
07.2015 - 06.2018
Bachelor of Science - Marketing
Siena Heights University
02.2015 - 05.2018
Leadership Fellow
US-Brazil Connection
04.2014 - 09.2015
Graphic Designer
Michigan International Speedway
04.2014 - 09.2014
Associate of Arts - Graphic Design And Visual Communications
Jackson College
09.2011 - 12.2014
High School Diploma -
Concord High School
08.2007 - 06.2010
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