DARREN L. MEEKINS
Scottsdale,AZ
Summary
Proven track record in leadership, account management, brand marketing, clinical acumen, managed care/access & reimbursement, business operations, and biotech sales. Diverse range of experience contributing to extensive market knowledge. Strong ability to align key responsibilities with organization's mission, focusing on activities that provide the most value while building and a supporting a thriving culture. Strengths in leadership skills, teamwork and collaboration abilities, and navigating an organization to influence key stakeholders towards common goals and results. Excel in mobilizing cross-functional partners, effective communication, and leveraging strategic agility.
Overview
31
31
years of professional experience
Work History
Healthcare Market Director
Genentech, Inc.
04.2020 - Current
- Effectively collaborated across leadership/EIL team to orchestrate deployment of team members to maximize business growth & development for prioritized products/therapeutic areas (e.g. flexing of talent; PAN ONC approach; re-launching of TA teams; etc.) supporting a thriving & healthy culture
- Leads, collaborates and drives demand across product portfolio prioritizing/indexing to impact resulting in year over year growth with key integrated/community systems. (e.g. Mayo; Ironwood; NM Hem/Onc; Arizona Oncology)
- National Lead for Alternative Funding Programs (CoP) to determine the level of impact on Roche's business. Led team in heat map analysis; creation of AFP resources (for field) and approach for mitigating negative impact
- Led, and collaborated across multiple stakeholders/other Ecosystems in creating & executing highly successful development workshops (e.g. Competitive / Entrenched Mindset) to up-skill & maximize our impact in front of customer
- Led collaboration/infusion of National Account teams into Ecosystem resulting in: - First ever CE Healthcare Summit within AZ/NM Eco (e.g. UHC; Squad leads; Regional; SMEs across organization) creating broader alliance between teams
- Collaborated with Employer team to develop strong partnership with NM Coalition for Healthcare Value leading to lung screening initiative with a key NM oncology provider resulting in over 500 screenings
- Joint Employer team approach in developing & executing AZ/NM Walmart Lung Screening Initiative (Bright Ideas) generating high engagement/awareness demonstrated by 30%+ click-through-rate
- Development of People - Developed & promoted multiple IC's within position and into FRM/BEM positions. Mentor to multiple peers across CE to creating development roadmaps
- Leveraged strong relationships with Squad leads resulting in thought-partnership opportunities to drive business leading to multiple, effective account engagements within AZ/NM market place
- 2-Time Pinnacle Award Winner (2022; 2024)
Account Executive - Corporate Account Management
Genentech, Inc.
07.2016 - 04.2020
- Interim Corporate Account Management lead overseeing 5 Corporate Account Managers responsible for driving business & continued development (4 months)
- Manage B2B relationships / Business Development towards partnerships across broad, healthcare segments including Medicaid, Payers, Specialty Pharmacies, IDNs, PBMs, Wholesalers/Distributors, HTCs and Retail
- Led access wins (prioritized products) in State Medicaid FFS including, New Jersey, Pennsylvania, Washington D.C., Vermont, and Maine
- Led priority product access wins for key payers including, Fidelis Care, Affinity Health, Health New England, and Fallon Health leading to preferred position on payer formularies
- Negotiated and executed key wholesaler/HTC contracts
- Management of Change Healthcare (PBM) creating strategies for both Rituxan (biosimilar) and Xolair PFS
- ACM Access Lead - Cathflo - Led and collaborated with Brand/PCD to develop access metrics in preparation for Retavase re-launch
- Led Executive exchange (CEO) with Thomas Jefferson Health System leading to the execution of Colon Cancer Screening Initiative (e.g. Love Your Colon) within GI department system-wide resulting in decreasing health inequities across South Philadelphia
- Led successful engagement between Tamiflu Brand & Publix to drive PR campaign across 600 Publix locations in the FL marketplace during 2016 flu season
- Nominated for Account Manager of the Year (2017)
Anthem Blues - National Account Manager (rotation)
Genentech, Inc.
03.2018 - 09.2018
- Developed communication strategy in collaboration with Anthem Team/USMA for proactive and reactive clinical discussions with account and served as point-person for internal communication of AIM Pathway education to stakeholders: Brand, MCCO, ACM
- Evolved existing Communication Strategy to inform ACM/Brand Leadership Teams about AIM Pathways, how AIM makes decisions, its impact to Genentech's BioOnc portfolio and account team's strategic approach
- Developed, led and executed the Local Healthcare Market Initiative (e.g. Virginia pilot) for greater understanding of AIM Pathways and better alignment across internal, cross-functional partners contributing to the development of regionalized strategies replicated across an additional 10 MSA's
- Developed regional profiling of Anthem CMO's in alignment with the broader Anthem Enterprise and created engagement plan in collaboration with USMA partners
Area Manager - BioOncology Field Reimbursement
Genentech, Inc.
02.2009 - 06.2016
- Led team of 7 BioOncology Field Reimbursement Account Managers within the West Region resulting in effective account relationship management focused on reducing reimbursement barriers and ensuring patient access to oncology portfolio
- Led BFRM expansion/interview process leading to 8 new positions across the team (nationally) based on internal/external market drivers
- Led Field Regimens Proof of Concepts pilot evaluating the impact to patients using Genentech Access Solutions to conduct Benefit Investigations on all regimen therapies used with Genentech drugs
- Created BFRM Preceptorship leading to greater visibility/understanding of the role of the BFRM while gaining valuable advocacy highlighting the business impact of the team (Adopted by FRM organization)
- Nominated for FRM Manager of the Year - 2012, 2013, 2014, 2015
- Recognized as MCCO Top Talent - 2010, 2011, 2012
- Led and developed 2009 & 2013 'FRM of the Year"
Group Product Manager - BioOncology Business Operations
Genentech, Inc.
10.2006 - 02.2009
- Led, managed oncology portfolio and internal team of 5 individuals responsible for the strategic coordination across the BioOncology portfolio for key customers, new customer segments (e.g.pharmacists, fellows, nurses) and scientific conferences
- Led Sr. Leadership commercial & clinical teams to effective executive exchanges resulting in clinical master agreements and Phase I-III trial partnerships
- Developed and created Director of Pharmacy Advisory Boards to better understand current and future needs of our academic institutions
- Organizational lead for NCCN, ACSO and ASHP responsible for C-Suite engagement leading to collaborative initiatives
- Recipient of 'Annual Leadership Award' - Marketing Excellence - Leadership of clinical/commercial team in the development of 'alliance agreements.'
- Recipient of 'Most Innovative Program' - Marketing Excellence - Development of Molecular Basis of Cancer Initiative (MBOC)
Sr. Product Manager - Herceptin Marketing
Genentech, Inc.
09.2004 - 10.2006
- Responsible for managing individuals leading promotions/strategy for the Herceptin Marketing team and creating overall market strategy and tactics to introduce Herceptin into the adjuvant breast cancer market
- Strategically collaborated with cross-functional teams to effectively develop and roll-out Launch Readiness Review I-III to Sr.Management across BioOncology
- Successfully developed and executed the Herceptin Adjuvant Launch strategy across Marketing, Clinical, and Sales
- Recipient of 2006 Industry 'Product Management Team of the Year'
Herceptin Clinical Oncology Specialist
Genentech, Inc.
09.2003 - 08.2004
- Responsible for the clinical promotions of Herceptin in the metastatic (Breast Cancer) setting to oncology HCPs
- Ranked 3rd nationally (PTP) across the Herceptin Franchise in 2004
- Achieved Sales Excellence in 2004
- Assessed as Exceptional Strength in core capabilities in Leadership; Strategic Insight; Communication and Teamwork/Collaboration
Division Manager
Novartis Pharmaceuticals
01.1995 - 08.2003
- Responsible for leading, managing and developing a team of 12 medical sales representatives across 2 sales forces (Sandoz & Geigy) accountable for broad primary care therapeutics to HCPs
- Additional roles at Novartis: Primary Care & Oncology Field Sales; Oncology Account Management, Hospital Account Manager, Commercial Pipeline
Education
Bachelor of Science - Marketing, Micro-Molecular Biology
University of Texas/North Texas
Skills
- Leadership
- Teamwork and Collaboration
- Achieving Results
- Strong Communication Skills
- Ability to Navigate an Organization
- Broad, Healthcare Segment Knowledge
- Visionary with Purpose & Meaning
- Integrated Customer Experience
Timeline
Healthcare Market Director
Genentech, Inc.
04.2020 - Current
Anthem Blues - National Account Manager (rotation)
Genentech, Inc.
03.2018 - 09.2018
Account Executive - Corporate Account Management
Genentech, Inc.
07.2016 - 04.2020
Area Manager - BioOncology Field Reimbursement
Genentech, Inc.
02.2009 - 06.2016
Group Product Manager - BioOncology Business Operations
Genentech, Inc.
10.2006 - 02.2009
Sr. Product Manager - Herceptin Marketing
Genentech, Inc.
09.2004 - 10.2006
Herceptin Clinical Oncology Specialist
Genentech, Inc.
09.2003 - 08.2004
Division Manager
Novartis Pharmaceuticals
01.1995 - 08.2003
Bachelor of Science - Marketing, Micro-Molecular Biology
University of Texas/North Texas
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