Darren Russella
Woolwich,NJ
Summary
District Sales Manager with 24 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions. Performance-oriented Sales Leader offering exceptional record of achievement over 32 -year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
25
25
years of professional experience
1
1
Certification
Work History
District Sales Manager
SYSCO Food Services
Philadelphia , PA
05.2003 - Current
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Boosted market share by establishing sales and distribution channels, developing new products, and solidifying sales partnerships.
- Tracked weekly sales to develop detailed reports for senior leadership, using CRM Sales Force.
- Resolved complex problems impacting sales management by implementing cost-effective strategies.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
Marketing Associate
SYSCO Food Services
Philadelphia , PA
01.1998 - 05.2003
- Developed marketing strategies and resolved problems to drive sales.
- Performed ongoing analysis to develop and advance future marketing strategies.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Coordinated art and graphics creation for effective merchandising.
- Conducted consumer data analysis on products to assist with promotional campaigns.
- Developed pre-season marketing plans to support department and divisional product strategies.
- Developed and implemented sales strategies, resulting in many years of success.
Education
Bachelor of Science - Food Sciences And Technology
Johnson & Wales University
Providence, RI05.1991
Skills
- Sales Quota Management
- Operating Procedures and Policies
- Bid Request Management
- Price Schedules
- Customer Complaint Resolution
- Team Routing
- Networking Events
- Sales Statistics Analysis
- Salesforce Software
- Profitability Assessments
- Sales Records Management
- Business Development and Planning
- Team Recruiting and Onboarding
- Budgeting and Expenditures
- Marketing Strategy Development
Accomplishments
- Supervised team of 12 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Achieved New Business by introducing Sales Force 360 for tracking and opening new business.
Certification
- CSP - Certified Sales Professional
- Culinary Arts Degree - 1989 from Johnson&Wales Univ
- CDM Certification, NASM - 1995 from
Golf
It puts me in my "happy place"... It can be a friendly competition against friends or with yourself. I see beautiful landscapes, settings, and challenging courses. It challenges both your mind and body and allows you to look inward and work towards improvement. It also helps you get out of your confornt zone and keeps you focused to be the best you can be. Whether you shoot a 99 or 120, there's nothing like spending a couple hours, or even an afternoon, out on the golf course.
Additional Information
To obtain a challenging and responsible Director position with Sysco. Whereby my knowledge, experience, leadership, determination, and selling skills. Can be utilized to both of our adavantages.
Timeline
District Sales Manager
SYSCO Food Services
05.2003 - Current
Marketing Associate
SYSCO Food Services
01.1998 - 05.2003
Bachelor of Science - Food Sciences And Technology
Johnson & Wales University
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