Darren Schmitt
Marketing And Communication
Salt Lake City,Utah
Summary
Vice President of Marketing & PR with career history of 20 years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.
Overview
23
23
years of professional experience
Work History
VP Marketing, Film & Social Media Influencers
ExploroGroup.com
Lehi, UT
2021.09 - Current
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Assisted other departments to assess needs and manage including providing assets for Airline In Flight Entertainment, in store app and website development.
- Found and managed social media influencers worldwide.
- Managed marketing team comprised of editors, CRM administrator and marketing coordinators.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners with government funded travel councils worldwide.
- Assisted the writing dept in money savings techniques saving over 1/4 million a year in labor.
Executive Marketing Director
Won-Door Corporation
Salt Lake City, Utah
10.2015 - 08.2021
- Designed and implemented a custom email marketing campaign tripling brand awareness and generating over 7,000 leads for 16 field national sales reps throughout the United States and worldwide distributors in Australia and Europe. Leads became the foundation of growth that would double sales from 16 to 32 million over a 4 year period and become the foundation of hiring 20 new employees to support that growth
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Orchestrated launch for 2 new products to expand market share
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns
- Developed innovative and targeted collateral and assets to support overall branding objectives
- Oversaw preparation of marketing copy, images and videos
- Created strategic B2B marketing campaigns for social media content release and brand story telling
Franchise Owner Support
Mrs. Fields Famous Brands
Salt Lake City, UT
01.2015 - 01.2016
- Increased customer satisfaction and repeat business through relentless pursuit of resolutions to problems arising from custom service issues, protecting company reputation and loyal client base
- Studied and researched franchise owner's and their employee's habits and behaviors and re-designed the companies online training platform to bring it up to date
- Increased training engagements by 30%, increasing customer service, and raising profitability
Executive Producer
Final Touch Productions
Salt Lake City, UT
04.2000 - 01.2015
- Led production company operations and profitability by applying new technologies of streaming video, social media, real time data analysis and fostering evolution of production standards.
- Hired supervised and trained production teams from photographers, writers, editors, animators and creative directors. Responsible to identify problems and provide effective solutions to maintain team productivity.
- Developed and implemented strategies to create new revenue streams and cut operational costs. Responsible for optimizing media purchasing in television, billboard and trade magazines.
- Orchestrated license agreements for music and footage, auditioning, hiring talent, and distribution contracts.
- Serviced over 20 long standing clients delivering marketing and training material. Including but not limited to Knight Transportation, Utah Travel and Tourism, Won-Door Corporation, TCBY. Mrs. Fields, Pretzel Time, Pretzel Maker, Great American Cookie, Utah 100, Murdock Travel, CHOICE, World Wide Association of Specialty Schools and Programs and Delta Airlines.
Education
Associate of Arts - Communications
SLCC
UtBachelor of Arts - Public Relations And Organizational Communication
University of Utah
Salt Lake City, UTSkills
- Public and Media Relations Strategy
- Global Sales and Marketing
- Salesforce/Hubspot CRM Cleanup & Implementation
- Product development
- Market analysis
- Brand development
- Marketing and advertising
- Database Management
- Web Design
- Film, Photography and editing
- FCPX and Premier
- Photoshop and Illustrator
- Excel
Portfolio Samples
A small sampling below of marketing campaigns created by Darren Schmitt and available on social media.
- Digital Brochure Samples of Photography, Adobe Indesign and digital print: https://www.wondoor.com/brochure/
- Any photos and video on wondoor.com
- Promo: https://www.youtube.com/watch?v=IDWn6bIP4Is
- Public Relations work via YouTube on driver turnover problem: 6 million views. 3k comments: https://youtu.be/q4Nr8ahk4_E
- Editing and film example: Exploro https://vimeo.com/770873737
- Google Earth animation geocoding and statistics: https://vimeo.com/763515089 & https://vimeo.com/392789095
- Commercial scriptwriting example: https://vimeo.com/186466401/7a98e8664b
- Public Relations Story In Retrofit Magazine TWA Hotel at JFK Airport: http://epro2.com/publication/?m=44069&i=644004&p=64&ver=html5
Darren is a hobbyist licensed drone operator, certified Google Earth animator, CRM specialist, marketing data analytics and highly proficient in all Adobe Suite products including a 15 year veteran of FCPX and expert in lighting, dslr cameras, talent searching/directing film and audio production.
Timeline
VP Marketing, Film & Social Media Influencers
ExploroGroup.com
2021.09 - Current
Executive Marketing Director
Won-Door Corporation
10.2015 - 08.2021
Franchise Owner Support
Mrs. Fields Famous Brands
01.2015 - 01.2016
Executive Producer
Final Touch Productions
04.2000 - 01.2015
Associate of Arts - Communications
SLCC
Bachelor of Arts - Public Relations And Organizational Communication
University of Utah
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