Summary
Overview
Work History
Education
Skills
Timeline
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Darren Yerby

Darren Yerby

Belmont,NC

Summary

Accomplished leader with a proven track record at Donald Automotive Group, adept in operations management and strategic planning. Excelled in fostering team unity and driving performance improvements, leading to significant sales growth and top customer satisfaction rankings. Skilled in vendor relationships and process improvements, demonstrating exceptional problem resolution and leadership abilities.

Overview

20
20
years of professional experience

Work History

General Manager

Donald Automotive Group
10.2023 - Current
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
  • Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
  • Established policies and procedures to take Renaldo Honda and Renaldo Kia from last in the district in SSI and CSI to number one in the district.

Sales Manager

Champion Auto Group
09.2021 - 10.2023
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Was responsible for working deals from front to back, including working with lenders, compliance, and F&I.

General Sales Manager

Bramlett Buick GMC Kia
10.2015 - 10.2021


  • Managed sales and service team
  • Led sales team to increase sales
  • Personally closed deals
  • Trained new sales techniques
  • Created and implemented new sales strategies
  • Led sales teams to exceed targets
  • Defined and implemented strategies to increase sales and profitability
  • Negotiated and closed deals
  • Developed and managed relationships with banks,customers, and local businesses owners
  • Managed the sales process from start to finish
  • Provided direction and coaching to sales team members
  • Purchased used cars and appraised trade-ins
  • National winner for highest sales satisfaction performance for 2018-20 for Kia Motors.
  • Took service to top 5 in customer satisfaction all while increasing sales and production
  • Managed new and used inventory

Finance Manager

Champion Auto Group
09.2010 - 09.2016
  • Reviewed documentation and identified financial discrepancies where applicable.
  • Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
  • Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines.
  • Responsible for building relationships with lenders to maximize every deal for front and rear gross profit.
  • I was later promoted to used car manager, where I was responsible for growing the used car inventory, while taking in to consideration vehicles that would fit with the current lenders programs.

General Sales Manager

Bay Suzuki
01.2007 - 09.2008

  • Led a team of sales representatives to exceed monthly targets by implementing innovative sales strategies and providing ongoing training and support.
  • Developed and maintained strong relationships with lenders, manufacturer, reps, and wholesalers.
  • Led a team of sales professionals to achieve record sales in new and used car sales.
  • Grew new car sales from an average of 44 per month to 76 per month.

Managing Partner

Varsity Suzuki
06.2004 - 08.2008


  • Established and implemented business procedures and process improvements.
  • Mentored junior staff members, resulting in a more cohesive team and increased overall performance.
  • Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
  • Oversaw financial management of the dealership including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
  • Led recruitment efforts to attract top talent, contributing to a highly skilled workforce capable of meeting client demands effectively.
  • Received multiple awards and trips from Suzuki for being number one in sales and service for our dealership class.

Education

High School Diploma -

Holt High
Tuscaloosa, AL
05.1986

Skills

  • Leadership and team building
  • Problem Resolution
  • Operations Management
  • Team Player
  • Effective leader
  • Training and coaching
  • Team Leadership
  • Staff Management
  • Customer Relations
  • Relationship Building
  • Staff training/development
  • Inventory Control
  • Verbal and written communication
  • Administrative Skills
  • Motivation
  • Client Relations
  • Labor Cost Controls
  • Customer Retention
  • Process Improvements
  • Performance Improvement
  • Strategic Planning
  • Vendor relationships
  • Facility Management
  • Performance Evaluations
  • Purchasing
  • Recruitment
  • Expense Control
  • Networking abilities
  • Operations Oversight
  • Performance Analysis
  • Sales expertise
  • Marketing
  • Sales Analysis
  • Sound Judgment
  • Advertising and marketing
  • Vendor Sourcing
  • Proficient in Software
  • Branding
  • Change Implementation

Timeline

General Manager

Donald Automotive Group
10.2023 - Current

Sales Manager

Champion Auto Group
09.2021 - 10.2023

General Sales Manager

Bramlett Buick GMC Kia
10.2015 - 10.2021

Finance Manager

Champion Auto Group
09.2010 - 09.2016

General Sales Manager

Bay Suzuki
01.2007 - 09.2008

Managing Partner

Varsity Suzuki
06.2004 - 08.2008

High School Diploma -

Holt High

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Darren Yerby