Darren Greene
Macomb,MI
Summary
Results-oriented Marketing Leader with 25+ years of experience driving global marketing transformation and digital modernization across manufacturing, automotive, and industrial sectors. Proven ability to unite marketing strategy with IT integration to accelerate revenue growth and strengthen brand positioning. Trusted advisor to executive leadership specializing in leading complex digital transformations, including the deployment of automation, AI-enabled platforms, and CRM ecosystems (Salesforce) that unify data, enhance customer experience, and deliver scalable operational results. Recognized for building high-performing global teams and modernizing legacy systems to bridge the gap between technical infrastructure and measurable marketing impact.
Overview
30
30
years of professional experience
Work History
Global Marketing Communications / Digital Transformation Director
DESTACO
Auburn Hills, MI
01.2014 - Current
- Led enterprise-wide rebranding initiative repositioning DESTACO as a full automation solutions provider, strengthening market differentiation and global brand consistency.
- Boosted qualified lead generation by 24% by implementing data-driven, personalized website journeys that improved engagement and accelerated demand capture.
- Led the integration of AI across the marketing technology stack and order-entry systems, driving digital order adoption from 10% to 91% and significantly improving processing speed, accuracy, and customer experience.
- As Salesforce Administrator, orchestrated the integration of the CRM with key marketing automation and enterprise IT platforms, resulting in enhanced data visibility, streamlined operations, and deeper customer insights across all regions.
- Designed and executed AI-enabled digital marketing and analytics strategies to optimize the customer journey, improve conversion rates, and increase pipeline quality.
- Built and led a global marketing team of seven across North America, Europe, Asia, and South America, aligning regional execution with enterprise growth objectives.
- Implemented account-based marketing and targeted engagement strategies, improving sales funnel efficiency and accelerating deal velocity.
- Partnered with executive leadership to align marketing, IT, and product strategy, driving measurable revenue growth across automation and product solution lines.
Owner
DEG Solutions
Macomb, MI
01.2008 - Current
- Help organizations with limited marketing resources build scalable marketing engines, developing end-to-end growth strategies from customer touchpoint mapping and positioning to program development and execution.
- Architected marketing technology stacks (CRM, lead management, automation, analytics) to improve funnel visibility and attribution.
- Clients include Start-ups, Industrial Manufacturers, Consumer Service Providers, Law Firms, Custom Motorcycle Shops, and Neighborhood Communities.
Marketing Manager
GKN SINTER METALS
Auburn Hills, MI
01.2011 - 01.2014
- Revitalized the global marketing function through structured planning, digital tools, and standardized processes, establishing consistent strategy and execution across regions.
- Developed and implemented a real-time market intelligence platform capturing internal and external data to support strategic decision-making.
- Partnered with senior leadership to define and execute global growth initiatives integrating marketing, sales, IT, and business strategy.
- Improved market visibility and competitive positioning through data-informed campaign planning and performance tracking.
Marketing Manager
BORGWARNER
Auburn Hills, MI
01.2006 - 01.2011
- Expanded product market share from 26% to 51% by launching integrated pull-through marketing programs aligning OEMs, distributors, and end-user demand.
- Built digital content and channel strategies aligned with regional and global growth priorities.
- Implemented performance metrics and integrated data systems to optimize channel effectiveness and regional marketing investment.
Strategic Planning / Marketing Manager
Gates Corporation
Auburn Hills, MI
01.2001 - 01.2006
Strategic Planning / Marketing Manager
Bosch
Farmington Hills, MI
01.2000 - 01.2001
Marketing Analyst / Cost Analyst
Takata
Auburn Hills, MI
01.1996 - 01.2000
Education
MBA - Business Administration
Oakland University
Auburn Hills, MIBachelor of Arts - Marketing
Western Michigan University
Kalamazoo, MISkills
- Digital & Business Transformation
- Global Marketing Strategy
- Enterprise Modernization
- AI & Automation Enablement
- Data Analytics & Business Intelligence
- Strategic Planning & Change Management
- CRM & Marketing Automation
- Omnichannel Customer Experience
- Revenue Growth & Market Expansion
- Product & Brand Positioning
- Global Team Leadership
- Vendor & Agency Management
- CRM & Marketing Automation: Salesforce SAP C4C Marketo HubSpot
- Website CMS Systems: Adobe Experience Manager BigCommerce BloomReach Algolia WordPress Product Information Management Systems (Plytix, Catsy, PimCore) Digital Asset Management Tools (AssetBank, Bynder)
- Analytics & BI Tools: Google Analytics Microsoft Power BI Google Looker Studio
- AI, Process Automation, ERP, SAAS Solutions: ChatGPT CopyAI Chatling Product Configurators Esker: PO Automation SPS: EDI Data Transfer Zapier: Process Automation Knack: Custom Databases
Websites
Accomplishments
- Boosted qualified lead generation by 24% by implementing data-driven, personalized website journeys that improved engagement and accelerated demand capture.
- Expanded product market share from 26% to 51% by launching integrated pull-through marketing programs aligning OEMs, distributors, and end-user demand.
- Led AI-driven digital transformation of order entry, increasing digital processing from 10% to 91% while improving speed, accuracy, and customer experience.
Awards & Recognition
DESTACO Leadership & Development Award — 2015, 2024 Automotive Market Research Council — Outstanding Service Award (2009), Corporate Strategic Planning Award — Gates (2001)
Professional Brand Statement
Strategic transformation leader bridging marketing, IT, and enterprise execution to deliver measurable growth, operational efficiency, and modernized customer experiences.
Timeline
Global Marketing Communications / Digital Transformation Director
DESTACO
01.2014 - Current
Marketing Manager
GKN SINTER METALS
01.2011 - 01.2014
Owner
DEG Solutions
01.2008 - Current
Marketing Manager
BORGWARNER
01.2006 - 01.2011
Strategic Planning / Marketing Manager
Gates Corporation
01.2001 - 01.2006
Strategic Planning / Marketing Manager
Bosch
01.2000 - 01.2001
Marketing Analyst / Cost Analyst
Takata
01.1996 - 01.2000
MBA - Business Administration
Oakland University
Bachelor of Arts - Marketing
Western Michigan University