Darrien Ward
Lithonia,AL
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. A history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Capitalized on new trends and technologies to boost business initiatives and reach sales objectives.
Overview
15
15
years of professional experience
Work History
Business Owner/Operator
Profection Hair Salon
02.2008 - Current
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Assessed damaged materials and notified maintenance personnel of needed repairs.
- Trained and motivated over 25 employees to perform daily business functions.
- Monitored staff performance, providing final-say assessment over inquiries.
- Served as principal stakeholder over organization's complete operations.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Developed and implemented marketing strategies to generate new customers and increase sales and profit margins.
- Consulted with customers to assess needs and propose optimal solutions.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
Marketing Graphic Designer
Wards And Associates
01.2018 - Current
- Applied animation techniques to create dynamic visual elements.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Developed creative design for print materials, brochures, banners, and signs.
- Used interactive design elements to create more engaging user experience.
- Met with customers to present mockups and collect information for adjustments.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Worked with clients to gather and define requirements, establish scopes, and manage project milestones.
- Created original artwork for range of print, web and video projects.
- Edited and enhanced existing artwork and graphics.
- Created 3D models and animation for video games and other interactive projects.
- Created logos, illustrations and typography for various organizations.
- Created artwork for product packaging and promotional materials.
- Developed graphics and visual content for social media campaigns.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, banners and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Created motion graphics and video content for websites and applications.
Beauty Salon Manager
Ulta Salon And Cosmetics
03.2019 - 08.2022
- Handled employee scheduling and coverage needs during business hours.
- Maximized business efficiency by completing thorough and accurate daily management tasks such as overseeing registers, organizing inventory, and delegating tasks.
- Worked to continuously increase salon business through effective sales, service, and operations policies.
- Built business through commitment to excellent customer service, resulting in customer loyalty and retention.
Manager of Operations
SuperCuts
04.2018 - 01.2020
- Improved safety procedures to create safe working conditions for workers.
- Developed and maintained relationships with customers and suppliers through account development.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Defined clear targets and objectives and communicated to other team members.
- Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
- Managed and motivated employees to be productive and engaged in work.
- Onboarded new employees with training and new hire documentation.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
- Controlled resources and assets for department activities to comply with industry standards and government regulations.
President of Sales and Marketing
Bochnak Finical Group, Inc.
05.2013 - 02.2016
- Communicated product quality and market comparisons by creating sales presentations.
- Evaluated market data to develop and create business strategies and marketing plans.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Product Manager
Beauty Bar Of Buckhead Salon
10.2008 - 07.2013
- Reduced project downtime with quality product inspections.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Consulted with buyers to determine projected demand for products and services.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Monitored market trends and competitor performance to update promotional strategies.
- Reviewed new opportunities to drive business strategy at planning sessions.
- Maintained positive vendor relations to build strong partnerships.
- Prioritized roadmap in order to achieve product goals and metrics.
Salon Owner/Operator
Profection Hair Salon
Atlanta, CA
03.2016 - 04.2017
- Trained new employees on proper protocols and customer service standards.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
- Trained and guided team members to maintain high productivity and performance metrics.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Education
Associate of Science -
Licenses & Certifications
Birmingham, AL08.2006
Associate of Science - Cosmetology Education
T.A. Lawson State Community College
Birmingham, AL05.2006
High School Diploma -
Wenonah High School
Birmingham, AL05.2002
Skills
- Salesforce Software
- Operations Management
- Inventory Control
- Financial Reporting
- Digital Design
- Marketing Media
- Visual Effects
- Selling and Influencing
- Social Media Content Creation
- Branding
- Social Media Digital Marketing
- Business Development
- Decision-making skills
- Commitment to quality and service
Additional Information
Salesforce:
*Data Management
*CRM,
*Mobile
*Security
*Apex
*Integrations
*Reporting
*Visual Force
*App Lifestyle
*App Logic
Timeline
Beauty Salon Manager
Ulta Salon And Cosmetics
03.2019 - 08.2022
Manager of Operations
SuperCuts
04.2018 - 01.2020
Marketing Graphic Designer
Wards And Associates
01.2018 - Current
Salon Owner/Operator
Profection Hair Salon
03.2016 - 04.2017
President of Sales and Marketing
Bochnak Finical Group, Inc.
05.2013 - 02.2016
Product Manager
Beauty Bar Of Buckhead Salon
10.2008 - 07.2013
Business Owner/Operator
Profection Hair Salon
02.2008 - Current
Associate of Science -
Licenses & Certifications
Associate of Science - Cosmetology Education
T.A. Lawson State Community College
High School Diploma -
Wenonah High School
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