Summary
Overview
Work History
Education
Skills
Timeline
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Darrin Penrod

HAMILTON

Summary

Dynamic and results-oriented marketing, sales and operations leader with over a decade of experience in automotive sales, digital marketing, and client relations. Proven success in enhancing profitability, streamlining sales processes, and leveraging technology to optimize the customer journey. Adept at leading teams, managing digital platforms, and driving continuous improvement. Recognized for top-tier performance, innovative problem-solving, and fostering lasting B2B relationships.

Overview

14
14
years of professional experience

Work History

Regional Account Manager

Key Profit Solutions/AGWS (division of Reynold and Reynolds)
12.2024 - Current
  • Managed multi-dealer territory, serving as the primary point contact for sales and aftersales channels
  • Delivered engaging presentations showcasing product offerings tailored to individual client needs, ultimately driving sales growth
  • Met existing customers to renew current services and expand sales opportunities
  • Established strong client relationships through regular communication, attentive service and promt issue resolution

GSM New Car Sales Manager/Internet Marketing

INFINITI of Cincinnati/Joseph Auto Group
Cincinnati
04.2014 - 08.2024
  • I was the top salesperson within my first month at the dealership and maintained a position in the top three throughout my tenure.
  • Promoted to Business/Finance Manager, October 2015. Responsible for organizing the office and operations. Managed and facilitated the migration to a new financial operating system.
  • Promoted to New Car Sales Manager on 05/2020. Initiated new services while taking on the system administrator role for CRM, ERA Ignite, Roadster, Stripe, and the website (Fox Dealer). Ensured a smooth transition of information and personnel during the transition, while boosting the tools we use to provide a better customer experience.
  • Executed OEM sales and aftersales marketing programs to increase showroom traffic, service lane volume, and brand loyalty.
  • Improved the Internet Department’s lead response times from 3 hours to less than 10 minutes by implementing effective processes and daily CRM KPIs for sales consultants.
  • Received the highest mystery shop scores in the district by creating templates that provide customers with quality responses and calls to action that have a 36% open rate and a video watch rate of 55%.
  • Facilitated a better customer experience on the website by implementing a digital retail tool, which also increased the number of website leads each month.
  • Acted as a resource for managers and other retailers on creating and optimizing a business model that uses continuous process improvements to maximize sales and revenue.
  • I took on the role of Marketing Director, expanding the dealership’s digital presence by managing the Google Business Profile and adding marketing tactics such as SEO/SEM, OTT, online video, and paid social media.
  • Specialized in platform marketing optimization across digital retail, CRM, and lead management systems.
  • Consistent top performer in the district, exceeding INFINITI operational standards to earn quarterly performance bonuses.
  • 3-Time Award of Excellence Winner.

Client Advisor/Product Specialist

Mercedes Benz of Fort Mitchell/Collection Auto Group
Fort Mitchell
10.2013 - 04.2014
  • Extensively trained in product knowledge, customer service, and the sales process for the new dealership.
  • Generated sales for the Mercedes-Benz brand and promoted to “Sprinter” Product Specialist, establishing business connections and sales for the commercial products.

Client Advisor/Internet Sales

The BMW Store / Cincinnati MINI
Cincinnati
10.2011 - 10.2013
  • Hired into the Pre-Owned Department, and within three months, was the top salesman for the dealership and has maintained a minimum of "Top Five" status. Rated in the top eleven percent for BMW nationally.
  • Generated ten percent of sales by working with "orphaned" clients, the carwash line, and the service department.
  • Within the first year, I took over all Internet leads, including eBay, Cars.com, Autotrader, and the dealer website.
  • Assigned to the Pledge Committee, which was created to improve overall customer service and enhance the buying experience.
  • Asked to represent the store at numerous marketing functions outside the dealership.
  • Increased the dealership’s internet ratings through my customers’ positive feedback. Held as much as twenty-five percent of the company’s reviews.
  • Assigned to work with managers on training development, and directly train new staff.

Education

High School Diploma -

Notre Dame High School
East Stroudsburg, PA

Business Management/Criminal Justice

Schoolcraft College
Livonia, MI

Degreed in Emergency Medical Technician - EMT-Paramedic

Emergency Education Institute
Garden City, MI

Skills

  • Highline, luxury brand experience
  • Marketing platforms
  • Marketing Conquest campaigns
  • Sales and service campaigns
  • CRM administration
  • Territory management
  • Multitasking capacity
  • Effective communication
  • Problem-solving
  • Product demonstration
  • Time management abilities

Timeline

Regional Account Manager

Key Profit Solutions/AGWS (division of Reynold and Reynolds)
12.2024 - Current

GSM New Car Sales Manager/Internet Marketing

INFINITI of Cincinnati/Joseph Auto Group
04.2014 - 08.2024

Client Advisor/Product Specialist

Mercedes Benz of Fort Mitchell/Collection Auto Group
10.2013 - 04.2014

Client Advisor/Internet Sales

The BMW Store / Cincinnati MINI
10.2011 - 10.2013

High School Diploma -

Notre Dame High School

Business Management/Criminal Justice

Schoolcraft College

Degreed in Emergency Medical Technician - EMT-Paramedic

Emergency Education Institute

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